Today we’re sharing a glass of the finest Spanish vermouth with Daina Šležaitė, Head of Marketing at Placement International’s headquarters in Barcelona.
Daina will be telling us how this luxury hospitality recruiter collects and segments over 10.000 leads every month pairing involve.me landing pages, surveys, quizzes and forms with HubSpot marketing automation and sales enablement.
About Placement International
2.157 vacancies abroad
“Getting your first job is hard and it’s 10 times harder when it’s abroad. Because of the language barrier and no network, people often end up choosing whatever is available and that’s never the best fit for their career goals. At Placement International, we look at your career holistically and build a plan to get you where you need to be in 5 years.” Daina Šležaitė
What does Placement International do?
Offices in 12 countries spread over 5 continents provide career coaching, CV revisions, employer introduction, interview coaching, embassy coaching, and visa assistance to hospitality students and professionals.
“I don’t get why people still want to handle their own visa. It’s stressful, confusing and expensive. If you make a mistake, (which you will, because you don’t know what you’re doing), you will get denied and lose all the money you paid on government fees. Placement International handles all the paperwork and coaches you for every embassy appointment.” Daina Šležaitė
After arranging interviews and signing contracts, Placement International helps young as well as more senior professionals get the following:
- J1 visa for MIT programs, entry-level positions and training positions for professionals with over 5 years of experience
- TN visa for senior professionals from US-bordering countries
- cruise ship hospitality courses & employer introduction
- hotel and restaurant internship visa in Europe for students
- luxury hotel and restaurant jobs in the Middle East with corresponding visa provided
“Our visa acceptance rate is 86%, which is the highest on the market.” Daina Šležaitė
Who does Placement International help?
There are 2 types of customers PI helps:
Opportunities in the hospitality sector and corresponding visa are provided for both types.
So Daina, what can you tell us about your acquisition strategy?
Placement International is a recognizable brand within the luxury hospitality niche, so our target group knows about us. But that only makes for 10% of our acquisition. It’s a very small target group, so we can’t rely on it.
As we grow and open more offices, we need to be more present in the digital space internationally, reaching new audiences. Building an online presence in multiple languages comes with many challenges, most of which are of human and organizational nature.