Gain insights into your followers so you can create better content for them
14th September 2021 by Gaurav Belani
Social media is an excellent way to communicate and reach out to your audience. There are so
many social media options to choose from, which can make it overwhelming for brands looking
to use social media. You have Facebook, Twitter, Instagram, Pinterest, Snapchat, and so many
more!
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Choosing the correct social media platforms to use is essential when deciding how you will
reach your audience.
Surveying your audience is vital in understanding what platforms they use the most and how
often they use them. It’s a great way to get an in-depth understanding of your audience.
Surveys help you learn what your customers think about your product or service, which in
turn allows you to provide an even better experience for them in the future.
To help you make the best out of online surveys, here are the best tips that will help you
survey your social media audience:
1. What you ask is important
Asking questions is a great way to engage your brands’ audiences on social media. And more
engagement means more reach.
You can conduct a few different types of surveys. Some might want to ask for feedback on your
work (for example), while others will want to know about their followers in order to create
services they think their audience wants.
Here’s what established brands are doing. Nordstrom asked questions in their Facebook post
caption about which footwear is the audience’s favorite for fall.
Asking questions is a great strategy to have an engaged audience. That said, make sure to
keep the survey crisp.
As per a study, a survey with over 12 questions or a survey that takes longer than 5 minutes
to complete notices a 15% slump in response rate. The drop is up to 40% if the time taken to
complete the survey surpasses 10 minutes.
2. Create a short survey landing page
You can learn about your site visitors by integrating surveys right to your landing pages. A
survey that asks questions like how they found your site belongs to a landing page.
Or you can even take a short quiz/assessment as Persona does. The company takes The Persona
Vitamin assessment that helps them create a personalized vitamin pack for their
customers.
Also, notice the reviews the company has put up. These are trust elements that prompt
visitors to go for the assessment.
It is best to get in touch with a website
design team to ensure that you have a powerful website that brings in traffic,
generates leads, and drives conversions on all devices.
3. Use engaging visuals in your survey post
Is a picture worth a thousand words? The right image can undoubtedly convey a lot of
information, thereby making for a more engaging survey that gets higher response rates.
In addition, you can use images to illustrate examples or generate discussion on forums and
other social sites. It’s hard to argue with the power of visuals.
Learning how to use visuals and iconography in online surveys effectively will skyrocket
engagement. As per 40% of marketers, 51 to 80% of businesses will use visual content in
2021.
Info passed on together with visuals is more memorable than info presented without them. It
is because visuals can improve attention and cognitive processing while reading the choices
within questions.
Here’s how Hem & Stitch used the smiley scale in their survey, making it easy for clients to
choose a rating.
This kind of visual survey question draws out an intuitive response.
Or, if you are gathering website feedback, you can implement the Click Map question. It will
give you immediate feedback on your customers’ preferences or where they need a little
assistance.
4. Use Facebook, Twitter, and Instagram polls
Admit it. Social media polls are fun. They are a great way to engage the audience, understand your customers, involve
customers in decision making, increase customer loyalty, and drive traffic to your website.
Live polls can further help you to receive instant feedback.
From funny poll questions to “would you rather” questions and the quiz poll, the ideas are
limitless.
Here’s how Palmers, the skin and hair care brand created a quiz poll for their Instagram
stories to reinforce the connection with its followers.
Polls can also be used to show off your product catalog. If you look at the poll created by
IKEA USA below, the brand is smartly showing its followers the range of kitchen product
options. The followers are also asked to vote for their favorites.
This idea works great if you are trying to promote a product line.
Offer incentives to drive more responses
As per studies, offering incentives can increase response rates by 10
to15%. The response rate will depend on the quality and attractiveness of what you are
offering to your target audience.
Incentives could be monetary, sample product or service, coupon, discounts, sweepstakes,
donation, raffle, the whitepaper, or giveaway.
For instance, Pizza Pizza offered a monetary reward as a voucher that the customers could use
on their next purchase.
When you offer such monetary incentives, the likelihood of getting repeat orders from
customers who complete the survey increases exponentially.
Here’s an example of a sweepstake from Grand Plaza Hotel.
The hotel wanted to make some big changes at the property, for which it wanted feedback from
vacationers who stayed at the hotel. All participants who completed the survey were
considered for a chance to win a complimentary two-night stay.
Get Started with Online SurveysWith One Of Our 200+ Templates
Customer Satisfaction Survey
Customer Feedback Survey
360 Employee Evaluation
Coffehouse Rating
Customer Satisfaction Survey
Market Research Survey
Computer Skills Assessment
Event Feedback Survey
That’s a Wrap!
Creating a successful social media strategy is difficult because you have to understand your
audience -- who they are, what they want, and how they think.
However, surveying your social media audience can give you answers to these questions. In
fact, by surveying your followers on social networks, you'll get insight into what's working
and what's not.
That said, running surveys is not enough. You have to do it right.
Follow the aforementioned tips to survey your social media audience and make the most of
it.