Clubhouse is a new social media platform where all interactions are voice-based. Instead of sharing images, videos or text, people create audio chat rooms to talk to each other. Who is jumping on this bandwagon and why should you care?
Social media platforms have always aimed to connect people in a way that makes them feel heard, accepted and loved. Clubhouse takes it a step further, making each interaction more personal and unedited.
Posting anything unedited on social media today is so rare and bold it’s considered a political statement. Video creators spend hours editing their content, tweets are curated and scheduled and Instagram influencers have completely abandoned the human realm.
Clubhouse mimics real-life interactions. Influencers = moderators on this platform can open audio chat rooms and invite guests who raise their hand to speak. It’s like a live, real-time, open podcast discussion.
In times of social isolation, hearing another person’s voice can restore a sense of “normality”. It offers entertainment and well as networking opportunities. It’s no wonder Clubhouse has taken the world by storm while still being invitation only.
eCommerce voices to follow on Clubhouse
Of course, Clubhouse is already full of celebrities and by the time you’ll get an invitation you’ll likely find your favorite ones. Oprah, Drake and Kevin Hart are already active on the platform and more A-listers are joining every day.
After a week of intense borderline stalking, we’ve put together a list of some of the largest tech influencers that are impossible to reach out to on other platforms.
Connect with them on Clubhouse before they get too big.
Neil Patel | @neilpatel
Neil Patel needs no introduction, but since there are only 2.2k people on Clubhouse aware of his grandeur, I’m going to spell it out for you: Neil Patel is the biggest name in SEO. If you ever wrote about digital marketing or SEO, chances are Neil’s article ranks above yours.
Neil’s blog is the highest-ranked online content hub on SEO. He even has his own SEO tool competing with giants like ahrefs, SEMrush or MOZ.
Neil knows what he’s talking about - he has made a name for himself educating marketers through his blog. His public appearances are always helpful and straight to the point, so we can only imagine what his audio-chat rooms look like.
Follow Neil for vetted SEO tips and enter each chat room caffeinated and with a notepad.
Ben Parr | @benparr
Ben Parr knows a good product when he sees one and he jumped on Clubhouse early - he was among the first 1000 invited users who signed up for the platform.
He’s an American journalist, author and entrepreneur. He’s the author of Captivology: The Science of Capturing People's Attention so he’s no stranger to keeping his audience engaged and creating note-worthy conversations.
As the founder of CommerceClub, co-founder and CMO of Octane AI and a board member of many startups, Parr was named one of the Forbes 30 Under 30 and one of the top ten tech journalists in the world by Say Media.
Follow him for conversations about captivology, growth and startups.
Gary Vaynerchuk | @garyvaynerchuk
If you ever looked up digital marketing, you probably came across Gary Vaynerchuk. He’s what most people imagine when you say “marketing influencer”.
Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines.
Formerly a wine entrepreneur, Vaynerchuk found his true calling in talking about the struggles of entrepreneurship to his peers. His latest book is titled Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too.
Gary enjoys talking about entrepreneurship on every platform and Clubhouse is one of them. Follow him so you don’t miss his next chat room.
Eric Huberman | @erikhuberman
Erik Huberman knows how to make money and he’s not shy about it. Last year he generated 180 million in gross revenue and he’s here to tell you how.
As founder and CEO of HawkeMedia, Erik has built an enterprise around the Hawke brand. He hosts the HawkeTalk Podcast, so he knows his way around moderating business-oriented conversations.
You should give Huberman a follow so you don’t miss out on advice-packed audio chat-rooms about marketing and entrepreneurship from the man who’s been there and done all of it.
Tobi | @tobi
@tobi is where you find the founder and CEO of Shopify. Tobias "Tobi" Lütke is a German-Canadian billionaire entrepreneur behind the world’s biggest e-commerce platform.
Tobi’s background in programming includes his contribution to creating Ruby on Rails and many open-source libraries like Active Merchant.
Lütke’s net worth is estimated at $9.3 billion and Clubhouse members seem to have no idea. Only 2.2k people follow him so far, so join his conversations before they get too crowded.
Joe Pulizzi | @joepulizzi
Joe Pulizzi is Clubhouse’s go-to content marketing guy. You might not have heard of him, but you definitely heard of his work: Pulizzi founded and sold the Content Marketing Institute and wrote 6 books on content marketing.
Pulizzi’s work includes books like: Epic Content Marketing, Content Inc., Managing Content Marketing and Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit.
Joe Pulizzi is basically a content marketing word generator that has gained consciousness and is on a mission to save mankind from lazy blog articles that nobody reads.
Follow Joe for chat rooms on content marketing for insightful two-way conversations with the most knowledgeable person in the field.
Marsha Collier | @marshacollier
Marsha Collier is an author, radio personality, podcast host, and educator specializing in technology, Internet marketing, and E-commerce.
As a radio host and author of 16 books centered around e-commerce for dummies, Marsha is the kind of person Clubhouse was created for. Her audio chat rooms will bring peace and prosperity for all e-commerce souls who attend.
Marsha has an established Twitter following of 72k people hungry for tech news, tips and consumer technology, but only 18 people follow her on Clubhouse. If you ever wanted to shoot Marsha a message, this would be the perfect opportunity.
Jason Del Rey | @delrey
Jason Del Rey is a senior correspondent at Recode who has spent the last seven years reporting on Amazon, the e-commerce industry, and how technology is transforming brick-and-mortar retail.
Over the years, he’s been paying close attention to the rivalry between Amazon and Walmart and he’s writing a book about it for Harper Business.
Del Rey is also the host of Land of the Giants, a new narrative podcast series about the biggest tech companies of our time.
Follow Jason Del Rey on Clubhouse for podcast quality moderated chats about all things e-commerce.
Stefan Pretty | @stefanpretty
Stefan Pretty is a SaaS entrepreneur and bootstrapper. He bootstrapped his subscription e-commerce platform, Subbly, to over $1 million in yearly recurring revenue.
Pretty has a lot of business-changing insights to share, but so far only 40 people on Clubhouse understand that and follow him.
As a podcast host who’s interviewed all the big names in SaaS and e-commerce, Pretty is bound to make a splash on Clubhouse soon.
Ashley Friedlein | @ashleyfriedlein
Friedlein positions himself at the intersection of marketing, media and tech. As CEO & Founder of Guild, the messaging app for professional groups, networks and communities, it’s possible that Friedlein is only on Clubhouse to check out the competition. The tech community has pounced on Clubhouse as if it was business class TikTok.
Whatever the reason Friedlein signed up for Clubhouse is, we’re still glad to have him contribute and excited for a chance to voice chat with him and his followers.
Sahil Lavingia | @sahil
Sahil Lavingia is the Willy Wonka of SaaS. He invests $10 million into new startups every year, on top of having created a platform that produces new bootstrapped businesses at conveyor belt speed - of course we’re talking about Gumroad.
Gumroad helps creators make money online - in none of the scammy ways you get emails about in your spam folder. It’s a platform to present, promote and sell your product easily and with no technical skills.
Lavingia created a new approach to working remotely and managing remote teams that keeps Gumroad growing. He shared this, along with many of his other experiences on this website.
Lavingia is a smart, well-rounded person with great listening skills and his Clubhouse chat rooms will be something different.
Vlad Gozman | @thegoz
Rumor has it if you leave Vlad alone on a stranded island for 2 to 4 business days, he’ll boost the island’s economy by 187% using sustainable eco-friendly methods.
Vlad is an innovator at heart - as Founder of TEDxVienna and co-founder of involve.me, a fresh take on an eCommerce platform, his feed is a curated selection of all things tech and social impact.
Having created an eCommerce platform, Vlad is always on the lookout for new ways to keep shoppers engaged. involve.me is full of tips for interactive sales funnels, product recommendation quizzes and flexible price calculators and so are Vlad's clubhouse chats.
We can expect Vlad to moderate SaaS, ecommerce and no-code chat rooms as well as curating ideas worth spreading. Follow him to join the conversation.