Best AI tools for Marketing Automation in 2024

How do we adapt to the rapidly changing world of marketing in 2024? With the swift progress in technology, especially in Artificial Intelligence, the key lies in utilizing the most innovative tools.

This article explores the most advanced and relevant AI tools available this year, each uniquely crafted to automate and enhance different aspects of marketing. From AI-driven form generation to sophisticated chatbots, our list offers a detailed guide to the top AI-powered marketing tools that are shaping the future of marketing automation.

Involve.me

involve.me is an innovative AI form generator, offering businesses a powerful tool to engage with their audience in a personalized and insightful manner. The integration of AI simplifies the form creation process and improves the quality and effectiveness of the interactions, making it a valuable asset in marketing automation.

Key Features

• Automatically generates forms in line with company branding within minutes.

• Offers AI-generated text content for personalized user interactions.

• AI-driven insights 

The process of creating online forms with involve.me is impressively straightforward yet powerful. You can quickly generate a variety of forms, quizzes, or surveys by inputting your company’s URL and describing the desired use case. This range of options allows you to select the perfect fit for your website, ensuring a cohesive and professional look.

Beyond just form creation, involve.me excels in personalizing the customer experience. The platform employs “AI content text element” to customize interactions within the form, providing individualized feedback to users. This additional feature can significantly enhance user engagement and data quality.

Moreover, involve.me’s AI extends its capabilities to data analysis. The tool can generate comprehensive reports that provide valuable insights into user responses, highlighting key findings and offering recommendations. This level of analysis is beneficial for businesses looking to glean deeper insights from customer interactions and improve their strategies based on data-driven analysis.

Jasper.ai

Jasper.ai, once known as Jarvis, has established itself as a formidable AI writing tool. Having over 350,000 users, Jasper's expertise lies in generating different types of content, from email campaigns, social media posts to blog posts, tailored in various tones and styles. Jasper can craft content on virtually any topic using its extensive knowledge base, which includes about 10% of the internet.

Key Features:

• Creates AI-generated Content 

• Adjusts the tone to suit different brands and audiences.

• Continuously improves output based on user interactions and feedback.

• Plagiarism Checker

• Offers templates for various frameworks like AIDA, Feature to Benefit, and more.

For e-commerce, Jasper is adept at generating product descriptions, Amazon bullet points, and even titles and meta descriptions, all with a simple input of brand or product information.

Experimenting with Jasper's free trial, I found that it efficiently produces concise content highlighting AI's benefits in business automation. However, while Jasper's output is impressive, it often requires human touch-ups for enhanced flow and uniqueness. This makes Jasper an excellent collaborative tool for creating initial drafts.

Jasper's key strengths include its simple and intuitive dashboard, cost-effectiveness, and speed in content generation. It's particularly useful for digital marketers, with over 5,000 five-star reviews testifying to its efficacy in maintaining high SEO scores.

DeepBrain AI

This platform stands out for its ability to effortlessly convert text into engaging videos, a feature that simplifies video production significantly. With DeepBrain AI, the need for traditional production elements like actors, filming crews, or costly equipment is eliminated. Instead, users can create high-quality videos with ease, making it an ideal tool for businesses and individual creators alike.

Key Features:

• AI Video Generator

• Photo-realistic AI Avatars

• PPT to AI Video Conversion: Easy creation of videos from PowerPoint files.

• One-Click Subtitle Generation

DeepBrain AI Studios can also create photo-realistic AI avatars. These custom-made avatars align perfectly with a brand's identity, providing a unique and personalized touch to video content. The platform is not only about visual appeal; it also brings substantial efficiency and cost benefits.

Brand24

Brand24 emerges as a crucial AI-powered tool for businesses focused on reputation management and brand monitoring. This advanced tool uses internet, scouring news sites, social media content, blogs, forums, and videos to gather mentions of your brand. What sets Brand24 apart is its application of sentiment analysis, which not only identifies topics of conversation but also discerns the emotions behind them. This advanced feature allows companies to understand public perception and the sentiment associated with their brand.

Key Features:

• Discussion volume chart that visualizes the frequency of brand mentions.

• Data exporting

• Sentiment scoring

• Tracks brand presence and engagement on social media marketing platforms.

The strength of Brand24 lies in its ability to provide real-time insights. It helps businesses respond swiftly to negative feedback, address customer support issues effectively, and potentially spot flaws in products or services before they escalate into larger problems. This proactive approach is much more efficient than traditional keyword searches, as Brand24 highlights both positive and problematic mentions while filtering out irrelevant content.

Brand24’s offering extends beyond mere monitoring; it's an educational tool as well. With resources like blogs and masterclasses, it assists in refining marketing strategies and customer service techniques. Its clientele, including names like Uber, Stanford University, and Intel, speaks to its effectiveness and reliability.

Chatfuel

Chatfuel is a leading AI chatbot platform, designed to enhance marketing automation and customer interaction. Known for its versatility and sophistication, Chatfuel helps businesses to automate frequently asked questions (FAQs) and efficiently qualify leads. This process streamlines the customer journey, directing potential buyers to live sales agents only when they are primed for purchase, thereby optimizing marketing team efforts.

Key Features:

• Multi-Channel marketing

• Offers customizable templates for different use cases.

• Lead database integration

• Helps guide potential customers through the sales funnel.

A key aspect of Chatfuel’s appeal is its integration capabilities. The platform connects with a variety of third-party tools, including Calendly, Shopify, and Google Sheets, and offers an API for custom integrations. This flexibility ensures that Chatfuel can adapt to a wide range of business needs and systems.

Chatfuel's user-friendly interface allows businesses to create custom virtual assistants that reflect their brand's personality and needs. Using an intuitive drag-and-drop interface, users can design chatbots tailored to specific functions, whether replacing a mundane FAQ page or guiding potential leads through the sales funnel with incentives like discount codes. The AI behind Chatfuel is adept at understanding and responding to user queries, even when faced with misspelled words or non-standard grammar. Its sophisticated linguistic processing capabilities enable it to identify keywords and trigger relevant, helpful responses.

Smartly.io

Smartly.io enable teams to plan, test, and launch high-performing ads targeted precisely at their intended audience. Its seamless integration with major social platforms like Facebook, Snapchat, Pinterest, and Instagram allows businesses to manage their marketing tasks across multiple channels from a single, unified dashboard.

Key Features:

• Allows for targeted advertising based on detailed audience segmentation.

• Suitable for businesses of all sizes, ensuring scalability and flexibility.

• Performance metrics

Smartly.io has modular ad testing capability, which empowers businesses to evaluate the performance of different ad designs across various channels. This standout feature provides insightful data on which ads resonate best with their audience, allowing for informed decision-making and optimization of ad strategies. The platform's focus on performance metrics and customer segmentation further enhances its utility, allowing businesses to plan their advertising activities to specific segments of their audience for maximum impact.

Why Is AI Useful in Marketing?

A McKinsey survey highlights the impact of AI in marketing, noting that it can boost business efficiency by as much as 40% and cut down operational costs by up to 30%. Here are five key advantages of AI in the workplace, particularly in marketing automation:

• AI provides actionable insights that lead to more accurate forecasts and less risky decision-making. This is helpful in marketing, where understanding trends and customer behavior is crucial.

• As AI takes over routine tasks, employees can concentrate on more complex and creative aspects of marketing. This not only leads to higher job satisfaction but also significantly increases overall productivity, as seen in the McKinsey report.

• AI reduces labor and operational costs by automating repetitive tasks and improving operational efficiencies. This cost-effectiveness is beneficial for companies looking to optimize their marketing budgets without compromising on quality and output.

• AI enables personalization at an unprecedented scale. It can tailor content and ads to individual user preferences, enhancing customer engagement and improving the effectiveness of digital marketing campaigns.

• AI's ability to perform predictive analytics is invaluable for staying ahead in the market. It can anticipate consumer trends and shifts in the market, allowing companies to adapt their strategies proactively, rather than reactively.

Now that you're equipped with the best AI tools of 2024, it's time to take your marketing efforts to the next level. Don't miss out on involve.me, especially for its outstanding AI form generation capabilities. Experiment with their range of templates to enhance your brand's social presence.