Lead Generation Quiz

Create an interactive quiz that generates and qualifies leads on autopilot. Publish your quiz as a standalone landing page, embeddable widget or pop-up for your website.

Segment and find warm leads
Collect lead contact data easily
Boost product sales
Send lead data to your CRM

Get Started Free

Based on 1000+ Reviews on

Used daily by more than 3,000 businesses worldwide.

Quizzes convert 40% clicks

Why should you create a lead generation quiz using involve.me?

Engage your audience and gather valuable information from potential leads with a fun and interactive quiz. In involve.me's online no-code builder, we offer all the content elements you need to achieve just that. Use image choice questions, built-in forms, logic jumps, appointment scheduling widgets and much more. It's all simply drag & drop. Collected lead data can effortlessly be sent to your CRMs or marketing automation tools of choice for enhanced automation and lead nurturing.

Our fully customizable quiz templates allow you to create the perfect quiz that accurately represents your company or product.

Start interacting with your audience in an engaging way and collect quality lead data!

Explore Quiz Templates

Your Benefits

Why you'll love our online quiz tool

Create a feature-rich lead generation quiz with no technical skills

With involve.me's drag-and-drop builder, you can create quizzes in minutes. Then, you can gate quiz results with an email capture page, allowing you to gather leads effortlessly. These leads can automatically be exported to your CRM using one of our native integrations. All that without a single line of code.

Customize the look & feel to create a branded quiz

Customize your lead generation quiz with ease by changing its design and adding text, images, videos, or animated GIFs. Adjust everything from colors and transparency to corner roundness and line thickness, ensuring a perfect fit with your brand identity. You can also add images of your products and turn a lead generation quiz into a powerful product finder quiz.

Publish your quiz as a stand-alone page or embed it in your website

Maximize your lead generation potential by sharing your quiz through a link or embedding it on your website as a widget or pop-up. Custom trigger events such as exit intent or time delay are available to convert more visitors into leads.

All quizzes are fully responsive and compatible with content management platforms such as WordPress, Wix, and Squarespace.

AI Insights ✨

make sense of your data in no time

Quizzes are among the best ways to generate audience engagement and collect quality data. Over time, as more and more data is collected, analyzing it may become challenging and time consuming. involve.me dashboards include the key performance metrics and a detailed response collection so you can always be informed on how your projects are doing.

In addition, you can take advantage of our AI Insights tool which will generate a detailed report for you based on your data. This report includes a summary of results, conclusions, recommendations and other valuable insights your can present to your team or management

No credit card required

Test the product

This embedded online quiz is made with involve.me

Build, design and integrate a lead generation quiz just like this one without a single line of code. Use the quiz to offer product recommendations and segment leads in the process.

Popular Features

customized paths for users. Hyper personalization.

Map answers to one or more outcomes, with specific weights attached. Create your own formula for scores and display quiz outcomes accordingly at the end. If you wish to sell products or services directly you can link to product pages or tailor product offerings at the end of the quiz based on the answers provided.
Ensure that participants get their quiz results only after providing some contact information. Add a contact form in one click and collect all relevant data from those who engaged with your quiz.
Send personalized emails instantly to users who interacted with your quiz and use variables to customize everything from name to score and outcome. Set up different emails for each quiz outcome and personalize results.
View the unfinished responses of people who start to fill out your forms, answer a few of your questions and leave. Easily identify behavior patterns, find out what makes people click away, gather more data and capture lost leads. Use these insights to improve your quizzes and increase conversion rates.

Powerful Toolbox

All you need for maximizing lead generation

Logic Jumps

Guide users to different pages & questions depending on what they answer.

Hidden Fields

Save data from the URL, pipe values to the text and prefill or hide personal data fields.

Pop-ups & Embeds

Publish projects on your website as embeds or pop-ups with triggers.

Custom Calculations

Easily create formulas with Excel-type functions & conditional logic.

Individual Scoring

Assign positive or negative values to each answer and use them in formulas.

Outcome Logic

Set different end pages and define your custom logic for displaying them.

Custom Fonts

Personalize the look and feel of projects according to your very own corporate identity.

Answer Piping

Personalize follow-up questions using previous participant answers & data.

Native Integrations

Connect your online quiz to your favorite apps

Connect your lead generation quiz to other tools in your stack, from CRMs and ESPs to productivity tools. Sync quiz data and automate processes in marketing, sales, project management, customer support & more.

See All Integrations

Lead Generation Quiz Templates

Get Started: Make A Lead
Generation Quiz

Choose among 200+ quiz templates for boosting lead generation, growing your email list and delivering personalized results. Customize everything, from content to design and publish under your exact branding.

See All Templates

perfect frames for your glasses template.

Shoppable Eyewear Quiz

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Glasses Recommendation Quiz

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Frequently Asked Questions

Some facts about lead generation quizzes.

: A quiz is definitely one of the most effective lead magnets out there. It really grabs people's attention, entertains, and offers real value to potential customers, all of which can motivate them to sign up for your email list or take other desired actions.
The great thing about quizzes is that you can customize them to deliver personalized results that specifically cater to your audience's unique needs and interests. And when people find your quiz engaging and enjoyable, they are more likely to share it on social media, which can really boost your brand's visibility.
: Embedding quizzes can make your website interactive, thereby keeping users on your site for longer periods of time. It's also a great way to capture user data and build your email list.
Custom quizzes can also provide users with personalized recommendations based on their answers. By tailoring your content or products to users' interests, you can improve their experience and boost your chances of driving conversions.
: For starters, it's essential to identify your target audience and determine your ultimate goal. Consider what topics are of interest to your audience or what challenges they face, and then create a quiz that reflects those interests or problems.
Next, select the quiz type that best aligns with your objectives, such as a personality quiz, knowledge quiz, product recommendation quiz, and so on. Create a free account at involve.me to design your quiz from scratch or with one of our templates.
Email gate quiz results for lead collection. Embed your quiz into your website and promote it on social media to maximize engagement.
: Craft questions that qualify leads. For example, you could ask questions related to the user's needs and preferences and their budget.To segment leads, you need to use a “conditional logic” feature. Conditional logic allows you to show different questions or results based on the user's answers. This helps tailor the quiz experience to the user's specific needs and interests, and collect even more relevant information.
: There are a variety of industries that can effectively generate and qualify leads using quizzes, such as e-commerce, agencies, software houses, finance, manufacturing, online media, healthcare, and education. In fact, even some of the most unique and niche industries can come up with interesting quiz topics that will engage and convert potential leads.
: A quiz is a popular form of interactive content that is created to engage and educate the user. Typically, it involves a series of questions that the user must answer. Then, the user is given a score or result based on their answers. A survey is a set of questions that is specifically designed to gather information from the user.
Surveys are often used for lead generation because they provide valuable information about users' interests and preferences that can be used to personalize marketing and sales efforts.
: With involve.me, you can customize every little thing in your quiz, even do calculations and use conditional logic features to build a professional multichoice quiz. Take advantage of involve.me’s integrations with HubSpot, MailChimp, Salesforce, GetResponse and many others. With our pre-built templates, you can start a lead generation campaign right away. The team constantly improves the product, allowing customers to vote for new features and integrations. All this makes us an irreplaceable companion on your lead generation journey.
: involve.me gives you the flexibility to create various types of quiz flows. If you want to use a quiz to explain complex products, showcase a selection of services or personalize product offerings, you can definitely do that with involve.me. It is completely up to you if you choose to collect payments at the end of a quiz, send an offer to your lead per email upon quiz completion or feed lead contact details automatically to pre-defined lead nurturing flows in popular 3rd party tools.