What turns a casual visitor into a paying customer?
Often, it’s the landing page. A well-built one can spark interest, build trust, and drive action, while a weak one risks losing potential leads.
That’s why choosing the right landing page builder is so important in 2025.
Businesses need more than static templates; they want high converting landing pages powered by personalization, analytics, and integrations that make it easy to capture leads.
In this roundup, we’ll explore the top landing page builders available today, starting with our own platform, involve.me, built for brands that want to create not just landing pages, but full conversion funnels.
Best Landing Page Builders in 2025
Below are the top landing page builders to consider in 2025.
1. involve.me (Best for Multi-Step, Personalized Funnels)
Key Strength: More than just a landing page builder, involve.me is a complete lead funnel solution designed to help businesses build high converting landing pages that guide users through personalized journeys.
Key Features:
Drag-and-drop editor: Build custom landing pages quickly without coding.
Multi-step, personalized landing pages: Create tailored flows that adapt to user inputs.
Lead capture & scoring tools: Qualify and prioritize leads in real-time.
Funnel templates + AI funnel builder + AI Agent: Get started fast with pre-built templates or use AI powered features to design optimized funnels.
CRM, email & payment integrations: Connect seamlessly with your marketing and sales stack.
Built-in analytics & AI-powered reports: Optimize landing pages with detailed performance insights.
Customization options: Themes, custom CSS, and A/B testing to refine performance.
Use Cases:
Product finders to recommend tailored solutions.
Onboarding flows that improve customer experience.
Gated lead magnets and free landing pages for list building.
Price quote calculators that both inform and capture leads.
Job applications with multi step forms that filter qualified candidates.
Why it stands out: Unlike many competitors, involve.me combines dedicated landing pages with advanced funnel features. It empowers businesses to not just create landing pages, but to design effective landing pages that guide, score, and convert leads with precision.
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2. Unbounce
Unbounce is a well-known landing page builder that focuses heavily on conversion optimization. It comes with a drag-and-drop editor, an AI copywriting assistant called Smart Copy, and Smart Traffic, which automatically directs visitors to the best-performing variation. These features make it strong for running A/B tests and improving performance over time.
However, the platform’s pricing can be steep for smaller businesses, and some users may find its advanced options more complex than necessary. Unbounce works best for teams that have the budget and resources to invest in testing at scale.
3. Instapage
Instapage positions itself as a premium landing page software with a focus on collaboration and analytics. Teams can work together in real time, use heatmaps to study user behavior, and apply advanced ad-to-page personalization. This makes it a good fit for companies managing high-volume ad campaigns that require precise tracking.
While it offers professional features, its pricing reflects that making it more suitable for larger marketing teams or agencies than small businesses. For users who only need a straightforward builder, Instapage may feel like an expensive option.
4. Leadpages
Leadpages is designed as an affordable landing page builder for entrepreneurs and small businesses. It offers a large library of landing page templates, an easy-to-use drag-and-drop editor, and built-in integrations with email and marketing tools. Users appreciate its simplicity and value for money.
However, it lacks some of the advanced personalization and funnel building options available in more feature-rich platforms. Leadpages is a solid starting point for small teams who want to create landing pages quickly without a steep learning curve.
5. ClickFunnels
ClickFunnels is known for building complete sales funnels rather than just dedicated landing pages. It allows users to set up upsells, downsells, and checkout flows in addition to standard landing pages. This makes it popular among businesses that rely on structured, multi-step sales processes.
On the downside, its editor is less flexible for pure design customization, and the pricing can be high compared to simpler tools. ClickFunnels is a better fit for those focused on end-to-end funnel automation rather than custom landing pages alone.
6. HubSpot Landing Pages
HubSpot’s landing page builder integrates directly with the company’s CRM and marketing suite, making it convenient for teams already using HubSpot. Users can build effective landing pages, personalize them with CRM data, and connect results to wider marketing efforts.
The drag-and-drop landing page editor is straightforward, but the design flexibility is somewhat limited compared to standalone builders. Outside the HubSpot ecosystem, it may not be the most cost-effective option. It’s best suited for businesses deeply tied into HubSpot’s tools and workflows.
7. Elementor (WordPress)
Elementor is one of the most popular WordPress-based landing page builders. It offers a powerful drag-and-drop editor, a wide selection of templates, and countless widgets for customization. Marketers can design custom landing pages directly within WordPress without coding.
The main tradeoff is that it requires WordPress hosting and maintenance, which adds ongoing management tasks. While flexible, Elementor can also become overwhelming if too many plugins are added. It’s a great choice for WordPress users who want design freedom without hiring developers.
8. Webflow
Webflow appeals to designers and marketers who want full creative control over landing page design. It combines a visual editor with code-level customization, producing polished, professional results. This makes it suitable for businesses that prioritize unique branding and custom layouts.
However, the learning curve is steeper compared to other drag-and-drop builders, so beginners may struggle. Webflow is less about speed and more about control, so it works best for design-driven teams with technical skills.
9. Landingi
Landingi is a straightforward landing page software designed for simplicity. It offers a good range of templates, an intuitive drag-and-drop editor, and integrations with popular marketing tools. Agencies and SMBs often use it to build landing pages quickly without heavy customization needs.
While it does include A/B testing and reporting features, it doesn’t go as deep into personalization or funnel building as some competitors. Landingi is best for users who want quick, no-fuss setups over advanced functionality.
10. ConvertKit Landing Pages
ConvertKit includes a lightweight landing page builder as part of its email marketing platform. It allows creators to design simple pages that integrate directly with their email lists and automation flows. The builder is beginner-friendly and supports basic templates.
However, it’s not as feature-rich as dedicated landing page software, so options for customization and testing are limited. ConvertKit’s landing pages are best suited for content creators and bloggers who want an easy way to connect sign-ups to their email campaigns.
11. MailerLite Landing Pages
MailerLite offers a free plan that includes up to 10 free landing pages, making it attractive for small businesses and startups. Its editor is clean and simple, and it works seamlessly with MailerLite’s email automation tools. Users can also run basic A/B tests and track performance.
While it’s a good entry-level solution, the features are fairly limited compared to more advanced landing page builders. MailerLite is best for beginners who want to experiment with landing pages without upfront costs.
How to Choose the Best Landing Page Builder
With so many top landing page builders available, the right choice depends on your goals, budget, and level of expertise. Here are the main factors to consider when comparing tools:
Ease of use: A good builder should have a simple drag and drop builder that makes it easy to create landing pages without technical skills.
Customization & templates: Look for tools with ready-made landing page templates that can be adapted into custom landing pages matching your brand.
Personalization & funnels: If you need more than static designs, consider platforms that offer personalized landing pages, multi step forms, and even AI landing options. These can help you build more high converting landing pages.
Analytics & A/B testing: To optimize landing pages, choose software with detailed reports, testing options, and AI powered features that provide actionable insights.
Integrations: The best builders connect easily with CRMs, email marketing, and payment tools so you can manage the full process of how you capture leads and nurture them.
Pricing & free plans: Some providers offer free landing pages or a free landing plan, which is great for testing before you commit. Compare features against costs to see where you’ll get the most value.
When deciding, think about whether you want simple, dedicated landing pages for campaigns or a full funnel setup that guides visitors from first click to conversion. Testing a free trial is the safest way to find out which platform fits your workflow and goals.
Final Words
The right landing page builder can make a big difference in how effectively you generate leads, nurture prospects, and turn them into paying customers. From budget-friendly tools like MailerLite and Leadpages to advanced options like Instapage and Unbounce, there’s no shortage of choices. Each has strengths, whether it’s templates, analytics, or sales funnel automation.
But if you’re looking for more than static designs, involve.me stands out as the top landing page builder in 2025. It combines personalized landing pages, multi step forms, and AI powered features with built-in analytics and integrations to help you create high performing landing pages that convert.
Start building today and see how easy it is to optimize landing pages with involve.me.
