What is a lead page?
A lead page is a web page specifically designed to capture contact information from visitors, usually in exchange for some type of value, such as an e-book, white paper, or other resource. The main goal of a lead page is to convert website visitors into leads that can then be nurtured through email marketing and other channels.
What makes a good lead page?
A well-made lead page has clear value propositions, a compelling headline, high-quality visuals such as images, videos, and graphics, a compelling call-to-action, and social proof such as customer testimonials or trust badges.
Is a lead page the same as a landing page?
No, landing pages can be used for a variety of purposes beyond lead generation, while lead pages are specifically designed to capture contact information and grow your email list.
How do lead pages work?
Lead pages work by giving visitors a compelling offer in exchange for their contact information. And that's exactly why you need a lead magnet like a personality test, quiz, survey, custom calculator or a form with a downloadable ebook.
How to generate leads with involve.me projects?
With involve.me you can create a lead magnet such as a quiz, personality test, custom calculator, a form with free resources or a survey. Use involve.me to segment and qualify leads and build effective lead nurturing campaigns.