Best AI Tools for Product Recommendation in 2024

Major players in the eCommerce sector, such as Amazon, Sephora, and Alibaba, are capitalizing on powerful recommendation engines to cut down on marketing expenses and boost their revenues.

In fact, product recommendations account for 35% of Amazon's sales.

Also, 83% of customers are happy to share their data for a more personalized shopping experience.

AI-based smart product recommendations enhance customer interaction by suggesting products aligned with their purchasing preferences. There's a wide variety of these marketing tools available for businesses, but only a few meet the mark in terms of relevance and effectiveness.

In this article, we will explore some of the top AI-powered product recommendation tools available in 2024.

Involve.me

involve.me is a cutting-edge AI product recommendation tool that stands out for its exceptional personalization capabilities and AI-generated analytics. It excels in creating engaging and seamless shopping experiences, which can significantly boost conversion rates and increase customer satisfaction.

One of the key features of involve.me is its AI-generated text content element. This innovative tool enables the creation of personalized feedback for each user. For example, users input their preferences in areas such as fashion style, size, and budget. Based on this information, the tool then generates a customized selection of clothing and accessories, effectively acting as a personal stylist. This approach offers an exceptional user experience as well as valuable insights tailored to the individual's taste and needs.

Moreover, involve.me offers ease of integration with a variety of popular e-commerce platforms, CRM systems, and email marketing tools. This feature helps ensure that the personalized experiences are smoothly incorporated into your existing marketing and sales strategies.

Personyze

Personyze stands out as a specialized tool designed for personalizing and automating eCommerce businesses. It skillfully merges the capabilities of machine learning with marketing automation to ensure the most relevant product and content suggestions for visitors on your site. This tool is adept at understanding user behavior and key demographics, including age, gender, and location, by analyzing data from their past interactions. This information is then utilized to generate precise product recommendations.

Moreover, Personyze offers the flexibility to tailor various aspects of your product recommendations. This customization extends to different platforms, including web or app popups, as well as email marketing campaigns, enhancing the likelihood of capturing your customers' attention.

Attraqt

Attraqt is an AI-enabled tool designed to assist businesses at every step of the sales process, from raising awareness to finalizing a sale. It focuses on personalizing the customer journey, ensuring a personalized experience on eCommerce platforms.

This software guides visitors towards making a purchase in a subtle, non-intrusive way, aiming to increase sales and revenue without overwhelming or annoying potential customers. Attraqt's approach balances the need for effective digital marketing with a user-friendly experience, making it a valuable tool for enhancing online sales strategies.

Qubit

Qubit is an innovative AI-based product recommendation engine that collaborates with Google to enhance the connection between e-commerce businesses and their visitors, aiming to deliver an optimal shopping experience. It is committed to making online retail more efficient, personalized, and profitable.

This platform prides itself on being the first in the world to employ deep learning technology in a customer-to-product recommendation engine, powered by Google Cloud AI. This means it utilizes advanced recommendation technology akin to that used by Google and YouTube.

One of the key features of Qubit is its ability to dynamically adjust its recommendation strategies in real-time, responding to changes at every stage of the customer's journey. It includes an automated health check system that helps users identify and resolve issues, such as missing data points or products.

Additionally, Qubit employs deep attribute matching, allowing new products to benefit from the performance data of similar, older products. This feature facilitates more effective testing and presentation of new products to customers, enhancing the overall efficiency of the recommendation process.

Barilliance

Barilliance is an advanced product recommendation engine that creates shopping experiences using real-time customer behavior. This tool understands and reacts to visitor actions, providing personalized product suggestions that help drive conversions and increase average order values.

Whether it's upselling, cross-selling, or recommending similar products, Barilliance caters to a wide variety of e-commerce needs. Its capacity to integrate seamlessly with almost any e-commerce platform makes it highly versatile.

One potential downside to Barilliance is that it requires a certain level of data input to effectively generate recommendations. This might result in less relevant recommendations for newer e-commerce sites or those with fewer product offerings, as it might take time to gather sufficient data for optimized performance.

Predict by Emarsys

Predict by Emarsys is a potent recommendation engine that leverages artificial intelligence to ensure highly tailored product suggestions. This sophisticated tool stands out by keenly tracking and comprehending a multitude of user interactions on your site, including everything from their browsing patterns to their purchase histories. It strategically mines this vast array of data to learn from the behavior patterns of your customers, curating product recommendations that resonate deeply with each individual customer preferences and shopping tendencies. As a result, it significantly enhances customer engagement and increases conversion rates.

However, it's worth noting that while Predict by Emarsys is a powerful tool, it does require some level of technical proficiency for setup and optimization. For businesses lacking in-house technical expertise, this could add an additional layer of complexity to the adoption process.

Optimizely

Optimizely is a popular product recommendation tool that relies on AI-generated insights to deliver dynamic and real-time recommendations. It works to increase conversions and revenue generation by delivering relevant content to users based on the latest insights.

Optimizely's impressive automation capabilities allow for auditing of the online store's content, eliminating the need for manual audits. Its advanced natural language processing tags your entire library, simplifying understanding of content and product categories. This real-time personalization supports both web and email product recommendations.

But you need significant time and effort for testing this tool. Also, despite the existence of a basic setup test wizard, the tool requires a solid foundation of development skills for key functionality, which can be a hurdle for non-technical users.

Final Words

I hope this list of the best product recommendation tools for 2024 has provided you with insightful guidance to choose the right fit for your business. To truly experience the benefits of personalized product recommendations, consider starting with involve.me. Sign up for a free account and discover the impactful difference personalized recommendations can make in your eCommerce strategy.