Cost of a Landing Page: How Much Does a Landing Page Really Cost in 2026?

If you’re planning a marketing campaign, launching a product, or generating leads, one of the first questions you’ll ask is: what is the cost of a landing page?

The answer isn’t one-size-fits-all.

The cost of a landing page depends on how it’s built, who builds it, and what features you need. You can spend anywhere from €0 to €10,000+, depending on whether you use a DIY builder, hire a freelancer, or work with an agency.

In this article, you’ll learn:

• The average cost of a landing page

• What affects landing page pricing

• Cost breakdown by builder, freelancer, and agency

• Cheap vs custom landing page costs

• How to reduce landing page costs without hurting conversions

What Is the Cost of a Landing Page?

The cost of a landing page can range from €0 to €10,000+, depending on how it is built and who builds it. The price depends on design complexity, customization, integrations, and optimization needs.

Here’s a high-level breakdown of the average landing page cost:

Cost of a Landing Page Using a Builder

Using a landing page builder is the most affordable option.

Landing Page Builder Pricing

• Monthly cost: €15–€50

• Includes hosting, templates, and updates

• No design or coding skills needed

Builders are ideal for:

• Small businesses

• SaaS companies

• Marketers running multiple campaigns

• Teams that need fast iteration

According to HubSpot, companies using optimized landing pages see up to 55% more leads than those that don’t.

Cost of a Freelance Landing Page Designer

Hiring a freelancer gives you more customization but at a higher cost.

Freelance Landing Page Cost Breakdown

• Simple landing page: €300–€600

• Conversion-focused page: €800–€1,500

• Advanced features or integrations: €1,500–€2,000

Freelancers are best if:

• You want custom visuals

• You already have copy ready

• You only need one landing page

Landing Page Design Agency Cost

Agencies offer strategy, design, copy, and CRO, but at premium pricing.

Landing Page Agency Pricing

• Basic landing page: €2,000–€3,000

• CRO-optimized landing page: €4,000–€6,000

• Enterprise-level campaigns: €8,000–€10,000+

Agencies usually include:

• UX research

• Copywriting

• A/B testing

• Analytics setup

Custom Landing Page Development Cost

If you build a landing page from scratch with developers:

• Cost range: €1,500–€8,000

• Ongoing maintenance costs

• Longer development time

This option is common for:

• Enterprise companies

• Complex integrations

• Highly branded experiences

What Affects the Cost of a Landing Page?

The cost of a landing page is influenced by several factors beyond basic design. Pricing depends on how complex the page is, what features it includes, how optimized it is for conversions, and whether professional copywriting is involved. Understanding these factors helps you choose the right setup without overpaying.

Design Complexity

Design complexity plays a major role in landing page pricing. Simple, template-based landing pages cost less because they reuse pre-built layouts and design elements. Fully custom landing pages cost more because everything, from layout to visuals, is created from scratch. While custom designs look unique, templates are often sufficient for achieving strong conversion results at a lower cost.

Features & Functionality

The features included in a landing page directly affect its cost. Basic landing pages with a simple form are cheaper, while pages with multi-step flows, advanced forms, CRM integrations, email automation, or payment processing require more setup and technical work. Each added feature increases development time and maintenance needs, which raises the overall landing page cost.

Conversion Optimization

Landing pages built with conversion optimization in mind usually cost more upfront. Features like A/B testing, personalization, behavior-based flows, and built-in analytics add to the price but significantly improve performance. These tools help reduce the cost per lead over time, making conversion-optimized landing pages a better long-term investment.

Copywriting

Professional copywriting can add between €300 and €1,000 to the cost of a landing page. This includes writing clear headlines, value propositions, calls to action, and SEO-friendly content. While it increases the initial cost, strong copy directly impacts conversions and often delivers better results than design changes alone.

Landing Page Cost for Small Businesses

For small businesses, the ideal landing page solution focuses on low upfront cost, easy updates, and strong lead capture. No-code landing page builders are usually the most cost-effective choice because they eliminate developer fees while still offering templates, integrations, and conversion-focused features. This makes it easier to launch campaigns quickly without long-term financial risk.

How to Reduce Landing Page Costs Without Hurting Conversions

You can reduce landing page costs without sacrificing results by using templates instead of custom designs, building multi-step landing pages instead of long single pages, reusing landing pages across campaigns, and relying on built-in analytics rather than external tools. Avoiding separate payments for hosting, CRO tools, and integrations also helps keep costs predictable while maintaining performance.

Why Landing Page Cost Should Be Measured Against ROI

A landing page isn’t an expense, it’s a conversion asset.
According to Invesp, the average landing page conversion rate across industries is 9.7%, but top performers reach 20%+ with optimization.

Spending slightly more on a high-converting landing page often results in lower cost per lead.

How to Build High-Converting Landing Pages Without Overpaying

The cost of a landing page depends on how much control, speed, and scalability you need. While agencies and custom development can be expensive, modern builders offer a smarter alternative.

If you want to create personalized, multi-step, high-converting landing pages without paying agency prices, involve.me is a strong option.

With involve.me, you can:

• Build landing pages and lead funnels without coding

• Use templates optimized for conversions

• Add forms, logic, and integrations in one place

• Test, optimize, and scale, all from one platform

Create landing pages that guide, qualify, and convert, without overpaying. Try involve.me today.

Resources & References

1. HubSpot – Landing Page Statistics

2. Invesp – Conversion Rate Optimization Stats

3. Unbounce – Landing Page Conversion Benchmarks