How Does AI Personalize E-Commerce Experiences Through Smart Forms?

Customers are demanding personalization from e-commerce businesses like never before. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience.

Implementing personalization however requires moving away from a one-size-fits-all approach, and artificial intelligence plays a crucial role in this regard. The AI-driven smart forms can enhance the online shopping experience and improve the conversion rates. Today we'll show you how:

What Are Smart Forms?

Smart forms enhance user interaction with visually appealing designs while efficiently collecting and storing user information online.

Check out one of the forms designed to offer a personalized experience based on user input:

Smart forms empower your customers with dynamic functionalities such as auto-fill, drop-down menus, and real-time validation.

Using conditional logic, these forms adapt based on user input, dynamically adjusting the form's content. For instance, specific answers may prompt additional questions to appear or vanish, tailoring the experience uniquely for each user.

Other dynamic features of smart forms include:

• Built-in AI formula builder

• Error-checking

• Digital signatures and attachments

• Integration with databases/systems

• Responsive design for multiple devices

Businesses can create such forms with the assistance of an AI form generator.

Paste the URL of your company's website, provide a prompt, and you'll receive a branded form featuring your company's logo and colors.

Test it out without registration:

Must-Have Smart Forms in E-commerce

Discover how forms prove beneficial in the e-commerce industry.

1. User Sign-up (registration) Forms

Whenever someone wants to join a website or use an app, they typically have to fill out a registration form. Smart forms make this process easier and faster by guiding users through the steps and helping them sign up hassle-free.

2. Order Forms for E-commerce

When shopping online, customers use order forms to communicate their desired purchases and shipping information to the website. Smart order forms ensure that customers provide all necessary details and payment information accurately.

3. Survey Forms

Smart survey forms with their dynamic features make it easy for customers to share their opinions and feedback. Businesses can generate customized surveys with AI survey generator and professionally designed layouts and specific questions tailored to their needs.

4. Routing Responses

When individuals fill out forms, the entered data in the smart form undergoes validation as part of its operations. Subsequently, the data is automatically directed to the appropriate lists. For instance, if someone provides feedback, the smart form ensures it is routed to the correct department or person, ensuring everyone receives the necessary information.

How? The forms created with the AI form builder can be connected to email marketing platforms, marketing automation tools, and CRMs.

6 Ways AI-powered Forms Personalize the E-commerce Experience

1. Dynamic question personalization in smart forms

2. Dynamic forms based on user behavior

3. Digitize data collection and streamline data analysis

4. Integrate gamification for extra engagement

5. Personalize checkout experience with auto-filling for increased customer satisfaction

6. Product review forms for increasing conversions

1)Dynamic Question Personalization In Smart Forms

AI can validate and store data collected through smart forms. This enables dynamic adjustments to the forms by presenting relevant questions based on individual preferences.

Zach Dannett, Co-Founder of Tumble explains just how useful this feature is for his business. “If a customer is shopping for a rug on our site, they are presented with a smart form asking them about their preferences–what they are using it for, where they intend to place the rug, the functionality of the rug etc. Based on their answers, we can now present a tailored list of products that are specific to their needs. The whole process is fast and convenient for the customer yet it allows you to delight them by giving personalized product recommendations” 

This personalized shopping journey enables customers to promptly find what they are looking for, thereby increasing the likelihood of a purchase.

2)Dynamic Forms Based On User Behavior 

AI-driven smart forms dynamically adapt in real-time based on user interactions. This is achieved through the integration of conditional logic, which provides an intelligent flow to the form questions.

Depending on the user's responses, different questions or sections may be displayed. Essentially, the form adjusts based on the user's input, creating a personalized experience tailored to their needs.

This adaptability boosts the chances of users completing the form and improves their overall experience by adjusting to their preferences.

3)Streamline Data Collection

Smart forms streamline data collection by automatically analyzing and validating online shopper input.

For example, if an individual customer indicates an interest in a particular product category, such as electronics, the smart form AI might follow up with questions about specific brands, features, or price ranges within that category.

This targeted questioning not only gathers more detailed information but also ensures that the data collected remains structured and actionable.

It enables businesses to create customer-centric experiences, which lead to stronger customer relationships.  Mattew Clark, lawyer of The Clark Law Office stresses this, “With a client-centric approach, we ensure that every client receives personalized attention and dedicated representation. This has helped us build stronger customer relationships, leading to better outcomes and higher client satisfaction.”

4)Integrate Gamification for Extra Engagement 

Gamification is a rising trend in customer engagement, adding fun elements to otherwise dull tasks.

Adding enjoyable quizzes to your online store can encourage customers to participate, keeping boredom at bay.

Take a look at this smart form (aka AI-powered quiz):

☝️ It's a customizable template, get it here.

In addition to interactive data collection, smart forms can offer users personalized product or service recommendations based on their answers.

Moreover, businesses can automatically send quiz results via email, including personalized additional links and information. This adds further value to users and serves as an effective marketing tool.

Here are some of the main quiz types you can create using AI:

• Personality quizzes

• Educational quizzes

• Product recommendation quizzes

• Skill assessment quizzes

• Trivia and knowledge quizzes

• Market research quizzes

5)Personalize Checkout Experience with Auto-Filling

"Based on our expertise, we strongly recommend that all our potential customers provide accurate product quantities, delivery dates, and shipping details for smooth transactions. Having this information ensures efficient online shopping experiences," says Anton Geier, founder of BCS. 

AI allows online retailers to enhance e-commerce checkout experiences by tailoring forms to each user's preferences and purchase history. It also provides features like predictive text and auto-filling to customers to reduce their efforts and time. 

Major online stores like Amazon do this to make each customer's experience more convenient. When you buy something on Amazon, it automatically suggests your address based on where you've had things delivered before, and credit/debit card information so you don't have to type it all in again. 

6)Product Review Forms for Increasing Conversions  

AI can customize product review forms according to each customer's preferences and browsing history. This ensures that customers are presented with the most relevant reviews based on their individual preferences.

For instance, if a customer has recently purchased a specific product or service, the AI can prompt them to leave a review with tailored questions relevant to that unique product or service. This encourages customers to share their opinions, enabling future customers to make more informed decisions.

☝️ It's a customizable template, get it here.

Product review forms, displayed at the bottom of the product page, provide valuable insights into real-life experiences of past purchases. They address questions that may remain unanswered even after reading product details, alleviating doubts in customers' minds.

Final Thoughts

AI-powered form builders such as involve.me empower users to craft custom forms that cater to specific requirements, enabling a personalized shopping journey and dynamic communication of pricing information. Using involve.me's wide range of features, users can design professionally crafted forms to create a better customer journey. Don't know where to start?

Explore the form template library tailored for ecommerce companies: