What makes people click away? Is the form too long? Is the question too difficult? Partial Submissions help you find out. Recover lost leads, gather more data, and fix your content to convert more visitors into leads with the same budget.
For everything you need to know about Partial Submissions, keep reading or check out this webinar for a live demo.
Most people will not complete your forms. And that’s ok. 100% form completion rate is science-fiction, but following up on 100% people who interact with your forms doesn’t have to be. Here’s everything you need to know about Partial Submissions.
What are Partial Submissions?
Partial Submissions are exactly what it sounds like. They are submissions that are not 100% complete.
Partial Submissions is all the data collected from people who filled a part of your form, but didn’t click the submit button. Partial Submissions do not contain all the information you were asking for, but they offer partial submission data you can still use.
That means if somebody was taking a quiz or a survey, making a calculation, or filling in their details on a lead page, but they did not finish. They closed the tab before they could make it to your thank you page or an outcome page. So their submission was left incomplete.
This is big news, because before you were only able to see Completed Submissions. Only the people who 100% completed your project. Now with Partial Submissions, you can see all the data that was entered into your involve.me content.
Why are Partial Submissions a game-changer?
Partial Submissions are the easiest way to squeeze more information out of your content. Revealing Partial Submissions immediately shows you where people dropped off giving you more data as well as insights into what went wrong.
Identify Behaviour Patterns
Even a high-converting campaign loses most of the clickers. People who don’t complete your project will always be the majority of who interacts with your content. Analyzing their behavior is key to optimizing your content for more conversions.
Partial Submissions show you specific answers from people who didn’t complete your project. Tapping into this data is how you, specifically you and your business, can find out what the majority of your traffic behaves like before they close the tab.
Identifying these patterns takes the guessing out of optimizing your campaign. Was the form too long? Were the questions unclear? Is the lead page hard to understand? Look at your Partial Submissions and you will know.
Capture Lost Leads
The average company’s sign up form converts 20% to 30% of clickers. This means the average company loses 70% to 80% of potential leads. Partial Submissions help you convert more.
Asking for contact information first and adding follow up questions second is how most lead capture content looks like. Knowing most people won’t make it to the last page, putting lead capture on the first one makes sense. But it also means you won’t be able to see anyone that drops off after that point.
Here’s where Partial Submissions come in. They recover leads, emails and other contact information left behind in abandoned forms.
Find Out What Makes People Click Away
Making data-based decisions with limited data is painful. It’s hard to differ between educated guesses and opinions. Nebulous campaign tweaks feel like straight-up speculations that can either completely flop or save the day.
Partial Submissions paired with submission analytics show you everything you need to know when optimizing your content for more conversions. At a glance at your analytics you can see exactly where people drop off collectively.
After spotting a weak point in your analytics, take a closer look at each individual Partial Submission to see exactly what’s going on.
Gather More Data
If you’re running customer surveys, quizzing your social media followers or helping your website visitors calculate custom prices, you need to look at Partial Submissions.
Partial Submissions are the difference between having answers from everyone who finished the whole project vs. every answered question. Most people won’t finish your surveys unless it’s an internal one for your employees and you send Karen from HR to “gently remind them” and even then probably not.
Ask the most important questions first and use Partial Submissions to reveal ALL answers. Gather more data with no extra effort.
How to see your Partial Submissions?
After logging into involve.me, have a look at your published projects. Only published projects can collect submissions.
You will immediately be able to see how many Partial Submissions each project has on the project card.
The first number on the left shows you how many Views your project got, the second number is Partial Submissions and the third is Completed Submissions.
Let’s pick a project with a lot of Partial Submissions and take a closer look at them.
After clicking on the project card, you can see the overall number of Partial Submissions and how they evolved over a period of time. It’s right between your Visits and your Completed Submissions.
There’s also a fun little real-time metric you can see here if somebody is interacting with your project right now. The number of current project viewers will show as x submission/s in progress. So you can actually see how many people are in your projects in real-time, instantly.
If you don’t see this, that means nobody is viewing your project right now - go share it immediately! 🏃♀️ They’re missing out!
Moving on to submission details, which is where the real value of this feature is. After clicking on Responses, you can already see each submission type in All Submissions marked with a different icon, but you can also filter them and only look at Completed or Partial.
Let’s look at what all the submission types, their icons and what they mean.
The green checkmark is a Completed Submission. Nothing new here. These are the people who went from start to finish and submitted everything before closing the tab.
The orange question mark and the yellow note are 2 different types of a Partial Submission. That’s what’s new. These are the people who closed the project before finishing it 100%, but they did leave some information behind.
The difference between the orange question mark and the yellow note is that the question mark one is an unrevealed submission. If you click it, you can choose to reveal it.
After revealing the orange question mark, the partial submission type changes to revealed, which is indicated by the yellow note icon. All the yellow note icons mark Partial Submissions you have revealed previously.
Once a Partial Submission is revealed, you can see all the submission details just like for a completed submission.
This is useful when you’re running a survey or a quiz and you want to see all the responses the first few questions got, even if the respondents didn’t complete the whole thing.
Being able to see Partial Submissions can be extremely useful, especially if your completion rate is low. If only 15% respondents complete your survey or quiz, then instead of only seeing 15% of the responses, you can see all of them. So at least the first few questions will gather data you would not be able to see without Partial Submissions.
The last icon, the grey clock marks Expired Submissions. Yes, submissions do expire. If you don’t reveal all your partial submissions within 30 days since after they have been created, they will expire and be marked with a grey clock.
You can export revealed Partial Submissions same as you would export Completed Submissions.
If you’re using integrations with any of your projects, then these integrations still only work with Completed Submissions. Integrations do not work with Partial Submissions.
The way integrations work with Completed Submissions remains unchanged. Completed Submissions will not be affected.