Understanding what the audience wants to see is the most significant aspect of maintaining your success as an influencer. Surveys are the best way to learn where you're thriving and where you need improvement. People have to respond to your questions first, though. Data makes it possible to modify your content to keep your followers happy.
Avoiding Survey Fatigue
Continuous advancement is only possible with feedback. Issues arise when you post a questionnaire and get few to no responses. The reason for this problem is often a phenomenon known as survey fatigue.
Most companies add a list of questions to every purchase request. Influencers keep posting queries to their stories. An average person following several such accounts will quickly get bored or tired of them.
One way to avoid it is by making your text as customer-focused as possible. You'll need to put in a bit of extra work to make it happen, but once you do, you're on a path to improvement and continued growth.
Let's explore the five strategies influencers use to overcome this issue.
#1: A Bit of Flattery
People like feeling recognized, especially by a person they admire. Influencers leverage that desire, incorporating messaging that shows appreciation in their survey posts. Plus, since they genuinely plan to tailor their content to cater to the audience, it doesn't seem forced or insincere.
Apart from expressing gratitude outright, the following helps the follower feel valued:
On-the-nose flattery doesn't cut it, but signs of appreciation such as these make a world of difference.
#2: Incentives and Prizes
If you need a high amount of data to inform your account in the future, it sometimes pays to incentivize your followers to provide it. Good faith goes far, but sprinkling a small prize on top takes it several steps further.
Influencers must consider the way they brand themselves online when choosing a gift type. If it's a beauty guru, a discount at Sephora can do wonders. On the other hand, a fitness instructor might share their otherwise paid program for free with the first 100 responders.
Tip: If incentivizing with gifts is out of scope, there's always the sharing approach. The online persona can reveal the results to those who responded and share the steps they'll take to develop a new strategy based on the collected data.
#3: Appealing Design
Design is crucial to any high-quality survey. It makes the questionnaire flow intuitively and facilitates honest, quick answers. There are several aspects to consider:
Moreover, if the survey isn't taking place across a series of stories or posts, choosing an appealing background and a font that matches the overall aesthetic is essential.