As a marketer worth your salt, strategizing (and executing) effective marketing campaigns that fuel business growth for your agency’s clients is your forte. But that may not be enough to keep them happy and by your side in the long run.
Today, you can find a digital marketing firm in every corner of the internet, which means success as an agency is not just about numbers but also about the experience clients have partnering with you.
That’s where white labeling helps. Essentially, white-label tools allow you to personalize your service offerings and client communication in accordance with your branding. These are full-fledged marketing solutions developed and maintained by third-party vendors that you can rebrand (name, logo, colors, fonts, etc.) and customize as your own.
This helps you offer your clients a consistent, comprehensive, and personalized experience. White labeling also helps you differentiate your agency from competitors, exude authority, and ultimately build stronger client relationships.
The problem is: there are countless white-label tools targeted at agencies. Sifting through them all, trying them out, and deciding on the right ones for your agency is a rather tedious process.
To help you out, we’ve done the homework, and here are the top five white-label tools that enable you as an agency marketer to take your client’s business to the next level.
Top 5 White-label Tools for Agencies
Giveaways, quizzes, contests, landing pages, surveys, forms, etc. — if you plan to help your clients drive more engagement, sign-ups, and feedback from their customers, then involve.me is the platform you need to create all such interactive content assets.
With intuitive drag-and-drop features like answer piping, logic jumps, and custom redirects, you get a complete toolkit for building interactive content for your clients, without writing a single line of code.
Aimed at helping marketing agencies improve their client experience, involve.me lets you white-label all content with custom fonts, logos, backgrounds, headers, and so on. Furthermore, you can follow up on new leads and upsell with white-label emails sent directly from involve.me. All of this makes it a must-have tool if you help clients with interactive content marketing.
vcita is a small business management platform that empowers service businesses to centralize their day-to-day operations, including appointment scheduling, billing and invoicing, payment collection, client management, and email and SMS marketing.
It offers a white-label partner program targeted at marketing agencies that lets you create an agency-branded app for your small business clients. Your clients can use the app (web and mobile) to efficiently manage their own appointments, invoicing, CRM, and marketing. Moreover, it comes with in-app educational content that makes it easy for your clients to learn the product benefits and how-tos on their own.
Creating and sharing a custom app with your clients helps them render a better customer experience, as they can provide self-service booking, messaging, and payment options to their customers while streamlining their internal processes.
At the same time, it helps your agency stay top of mind and upsell smartly based on the small business's situation. Ultimately, the app helps you earn subscription revenue while better serving your clients, enabling them to deal more effectively with the leads they capture and the customers they cater to.
Regularly reporting on your campaign’s performance is a crucial part of running an agency, and DashThis is purpose-built for just that. It lets you collate all your marketing reports from various channels (website, social media, etc.) into intuitive dashboards with KPIs that matter to your clients.
DashThis offers white-label customization options that enable you to:
Fully customize your dashboard with your agency’s or client’s branding (color themes, logos, sections, headers, etc.)
Use your own custom email address and set up automated reporting emails
Change the DashThis report URL to a white-label report URL (such as reports.yourcompany.com)
Set up multiple accounts for various clients
This way, you can create marketing dashboards and send automated reports that fully represent your brand.
An omnichannel marketing and customer experience automation tool, ActiveCampaign is best known and used by thousands of businesses for its email marketing capabilities. Brands big and small use it to create email drip campaigns, newsletters, event-based trigger emails (birthdays, holidays, etc.), autoresponders, etc. It lets you easily segment your audience and personalize your marketing emails for better engagement.
On Enterprise accounts, ActiveCampaign offers white labeling capabilities such as:
Custom domain: Change from [name].activehosted.com to [name].[company].com
Logo rebranding: Replace the ActiveCampaign logo
HTML/CSS customization: Modify button colors, borders, font colors, font size, etc.
Add/remove buttons and other custom coding options
Remove all links and references to ActiveCampaign
Small business account holders can also customize some of these elements.
In particular, agencies can white-label on a per-account level for specific clients to change the branding to their logo and colors. While email marketing isn’t a primary service for most agencies, it’s an important add-on — and ActiveCampaign’s backend serves as the complete, branded environment to build client campaigns with customizable templates and automations.
5. SE Ranking
SE Ranking is an all-in-one search engine optimization (SEO) software that lets marketers track keyword rankings, conduct in-depth website audits, monitor backlinks, analyze competitors, do keyword research, and a lot more.
It’s designed with marketing agencies, independent webmasters, and SEO services resellers in mind.
All its pricing plans offer a white labeling feature that lets you brand the tool as your own SEO software, including your agency’s (or client’s) domain name and logo, the ability to generate branded reports and proposals — all without a single link to or hint of being affiliated to SE Ranking.
As a growing marketing agency, a blend of two elements defines success or failure: the results you bring for your clients and the experience they have doing business with you.
The white-label tools discussed above help you check both boxes, facilitating business growth for both your agency and your clients. Try them out firsthand right away.