When homeowners decide to sell their house, their first questions are typically, "How much can I sell it for?" and "Where can I find a good real estate agent?" To attract potential clients, it's essential to provide valuable answers right away.
To do this efficiently, consider adding a property value calculator to your website. This calculator can serve as a lead magnet to draw in potential clients. In this article, we'll show you how to create this online tool using a pre-designed template.
Step 1: Customize the Template
Knowing the real estate market needs, we created a template that can be used for lead generation. It's customizable and you can easily embed it into your website just like we did in this blog post:
Grab this Property Value Calculator template over here.
This template features highly specific questions, which serve as the foundation for delivering accurate estimates. In our case, the final property price is influenced by a range of factors such as:
Property type
Property size
Indoor square footage
Property current condition
Region and neighbourhood
As a seasoned professional with expertise in real estate investment within your region, you might want to include other questions to determine the final sale price.
To do that, create a free account at involve.me and customize the Property Value Calculator template.
To your right in the editor, you'll discover a selection of content elements. Simply drag and drop these elements onto the canvas if you wish to include them in your design:
Consider using these content elements to ask your questions:
✅ Image Choice - to ask about property condition.
✅ Dropdown - to ask about their real property state and replacement costs.
✅ Yes/No question - to ask about routine repairs/ noisy airport/ high crime rates in the area.
✅ Slider - to ask about the property age, proximity to schools, shopping centres, etc.
✅ Text Answer - to ask open-ended questions (e.g., users' experience with other real estate companies).
✅ File Upload - to ask potential customers to provide you with necessary photos or documents, such as property insurance.
When customizing involve.me's template, make sure to use your brand colors and logo. You can even choose the colors and shades of the buttons to ensure that this estimator tool looks like a seamless part of your real estate site.
Step 2: Build Your Own Formula
You have two options: You can either gather all the details and arrange a meeting with a potential lead during which you'll provide the final price, taking into account demand factors, economic conditions, and environmental conditions. Alternatively, you can instantly deliver value to your potential clients by providing them with an estimate on the spot.
To achieve the latter, create your own Excel-like formula based on the answers provided. While the pre-designed template already includes a property value formula, you can enhance it by incorporating new questions you add to the form.
How to Edit the Property Rate Formula?
Click the "Open Formula Builder" option. This will take you to a dedicated editor designed specifically for creating formulas. In this editor, you can set up the mathematical operations that determine how the answers to your questions are processed to produce a quick calculation.
Step 3: Add a Contact Form
Your future income relies on how well you nurture relationships with potential clients using the property valuation calculator.
Given that you're already delivering value by sharing your real estate market expertise, it's entirely reasonable to request that they complete the contact form.
It's recommended to place the contact form before displaying the final valuation result. This will motivate your leads to fill it out, as they will feel like they're receiving something in exchange.
Pro Tip: As a real estate professional, specify how you'll use provided contact data by adding a privacy disclaimer.
Step 4: Add Your Calendar at the End
On the last page, display the property estimation and invite your potential clients to schedule a call with you. You can either include your phone number or use modern communication methods like integrating Calendly!
involve.me has integration with other appointment scheduling tools. Check out the list of available tools here.
Step 5: Connect Property Valuation Calculator with Other Tools
Online value estimators created with involve.me can be connected to other tools such as:
CRMs - link up with platforms like Salesforce, HubSpot and others for efficient lead management.
Email marketing tools - Integrate with Mailchimp or other email platforms to send follow-up emails, distribute newsletters, or launch targeted marketing campaigns to users who've used the calculator.
Data organization tools - sync with platforms like Notion, Airtable, Excel, and Google Spreadsheets for efficient data management.
A lead generation tool created with involve.me can be the central piece of your marketing strategy, and you can enhance it further by incorporating additional tools to create a fully automated sales funnel.
For example, you can distribute your lead magnet - the property valuation calculator, segment leads based on their responses, store contacts in a CRM, and initiate an email marketing campaign to nurture leads who haven't scheduled a meeting with you using Calendly.
STEP 6: Embed the Lead Magnet Into Your Website
You don't need any specialised knowledge to embed your custom project into the website.
Once you've designed your calculator with involve.me, navigate to the 'Share' or 'Embed' section to obtain its distinctive HTML code.
You can use this code on your real estate site, regardless of whether it's built on WordPress, Wix, Tilda, or other platforms. In addition to embedding the online valuation tool into your homepage and blog posts, you can also send it via email, share it as a link, or embed it on your partners' websites.
Lead Gen Tools For Real Estate +templates!
Use involve.me, a no-code builder for lead generation, to build other custom tools to attract more organic visitors to your real estate website and get more leads.
Use your market knowledge to create custom tools such as:
Capitalization rate calculator
Mortgage loan calculator
Property listings alerts
Neighbourhood quiz
Rental property investment potential quiz
Comparative market analysis request
Operating expenses calculator
Home seller's guide
Property taxes calculator
Rental income calculator
property finder quiz built with involve.me
Find more lead generation templates for real estate below:
Create Lead Magnets For Your Website
Use customizable templates
Final Words
Employ trusted real estate valuation techniques to equip property owners with significant insights into their homes' potential sales prices. This, in turn, empowers them to make well-informed decisions.
Put your knowledge of the current market to good use by personalizing the template's questions. This way, you'll craft a valuable tool that not only attracts more visitors to your real estate site but also assists in converting them into customers.
Property comparison tools and property value calculators can form a strong foundation for your automated marketing funnel. For more marketing strategies and templates tailored to real estate professionals, be sure to follow our blog!
