Are you a financial advisor and need help coming up with lead magnets for your website? If so, keep reading!
As a financial advisor, it’s your job to build rapport with prospects and show them why they should trust your business for advice. If you manage to impress people browsing your website, there’s a good chance they’ll become clients. Many people in your position instinctively know they need to connect with visitors and offer to succeed, but few know where to start.
Lead magnets are a great way to boost engagement and grow your email list. Simply put, a lead magnet is a piece of content offered to potential clients in exchange for their contact information. This could be anything from a free ebook to a white paper to a free consultation.
Today, we will discuss why you should use lead magnets, and we will provide you with a few examples you can use to captivate your audience and turn them into happy clients.
Ready? Let’s dive in!
Why Use Lead Magnets?
Before we look at the five example lead magnets, it’s important to understand how these tools can help your business. Here are a few reasons why financial advisors should use lead magnets:
As the name implies, lead magnets can help you attract new leads. When you offer people something valuable, they are more likely to join your email list. Now, you can stay in touch with potential clients and nurture them over time.
Lead magnets make it easy to build trust and credibility. People are more likely to pay for your advice if you offer them helpful and informative content for free. People will think, “If they gave me this for free, what would I get if I scheduled a consultation?”
Lead magnets can also help you qualify leads. Sometimes, people aren’t ready to pay for your service – and that’s fine! The right lead magnet will attract people who are most likely to take action.
Lead magnets will save you time and money. Once you make one of these handy marketing tools, it will run on autopilot. You can continue to generate leads for you long after you’ve created it. In some cases, lead magnets are timed. However, you can offer evergreen content like eBooks for years and still generate new leads.
Create Lead Magnets For Your Website
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5 Examples of Effective Lead Magnets for Financial Advisors
Now, let’s explore five examples of effective lead magnets. You can find ones just like this and many more by checking out our template page!
Traditional Content-Based Lead Magnets
Content-based lead magnets are a great way to attract new leads and build trust with visitors by providing them with helpful information that they can keep and use if they’re willing to sign up. Here are a few examples that would work well for financial advisors:
Ebooks: eBooks are long-form pieces of content that provide people with in-depth information on a topic. Create a series instead of just one offer, and consider automating the email process to engage with your audience. For example, you could write an ebook on the initial investments people in their 20’s should consider if they want to find financial freedom, followed by an insight into different types of investments and how to set their financial goals.
Checklists: Checklists let you provide helpful information in a concise and easy-to-digest format. One simple example that comes to mind is a checklist that explains what someone should look for in a financial advisor. I suggest using this opportunity to talk about the benefits of interacting with your brand.
Whitepapers: Whitepapers are detailed, less flashy versions of ebooks. They generally provide valuable information on a specific topic, like the latest tax laws.
These types of lead magnets are great because they don’t require the end-user to input a ton of information to receive the offer. Look at the example below and you can see it’s a straightforward process.
After visitors enter their name and email address, they can download the exclusive content from your site. It’s that simple!
Finance Calculator
Finance calculators are another excellent tool that can help you turn visitors into customers.
In essence, these calculators are designed to help users make financial decisions by providing them with accurate, relevant, and up-to-date information.
Each type of calculator has a specific purpose. The following list is not complete, but will hopefully give you some great ideas for your website.
Let’s look at a few examples.
Loan calculators help people determine the monthly payment, interest rate, and total cost of a loan. You can see a clear example of this type of calculator in the image below.
Retirement calculators help people decide how much money they should save each month/year to achieve their retirement goals.
Investment calculators make it easy for users to determine the potential return on investment for one or more investments.
Budgeting calculators are a great tool that can help your audience budget and track their expenses.
Calendars
Calendar lead magnets are a great way to get new users to interact with your brand.
You can encourage users to choose from a range of calendars and download the one that suits their needs. For instance, financial advisors often offer their clients budgeting calendars that they can use to track their expenses and save money over an extended period of time.
Offering visitors a one-month version of this calendar could be just the thing that convinces them to turn from visitors to paying customers.
The key to using this type of lead magnet to grow your email list is to encourage personalization. Nearly 80% of people say they’re more likely to engage with a brand if they can personalize their experience.
You can also encourage users to use this calendar type to track appointments with one of your advisors.
Webinar Invitation
Webinars are a terrific way to connect with potential clients and generate leads for your financial advisory business. For context, 53% of marketers say webinars are the best way to generate qualified leads.
Hosting virtual events gives you a unique opportunity to share your expertise, boost engagement, and win over your audience.
Here’s how it works: You announce a webinar for social media, your website, or both at least one month in advance. Leading up to the event, website visitors will see the invitation form while browsing your website. If it catches their attention, they’ll sign up!
After you’ve collected contact information from interested participants and the webinar is over, you can then follow up with them and nurture them into customers. Use this opportunity to ask for feedback, demonstrate value, and show them why you are the right financial advisor for their needs.
Now, let’s look at a page from a simple yet effective webinar invitation form so you can see what it looks like for yourself.
Free Consultation
Offering users a free consultation is a great way to generate leads for your financial advisory business. This offer lets you connect with potential clients and talk to them one-on-one. As a result, it’s easier to answer their questions about your services and build trust.
If you want your consultations as effective as possible, here are a few quick tips:
Promote consultations – including your value proposition – through your website, social media, and other marketing channels.
Make it easy for potential clients to schedule a consultation. This part should be easy if you allow users who sign up to pick a date on a calendar.
Prepare for the consultation by asking participants to answer questions and their goals and pain points.
Follow up after the consultation. Make sure you answered any questions they had and send them an exclusive coupon since they took the time to talk to you.
These tips will help you use free consultations to grow your email list and build your reputation as a financial advisor.
Are You Ready to Create Your Lead Magnet?
The various lead magnets discussed today all have unique advantages. It’s up to you to think about your long-term goals as a financial advisor and choose the right combination of magnets that resonate with your target audience.
If you’re ready to get started, check out the rest of our lead magnet templates so you can quickly and easily create your own! We are confident that if you work to connect with your audience and offer valuable financial advice, you will have no problem growing your lead list and turning first-time visitors into satisfied clients.
Create Lead Magnets For Your Website
Start with a customisable template
Author
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.
