CPG Marketing Made Easy With These Pre-Designed Templates

Giants like Nestlé, PepsiCo, and Procter & Gamble have a common factor – their successful marketing campaigns have kept them in the spotlight for years.

Consumer packaged goods require a significant marketing budget, but great results can be attainable with small lead generation campaigns as well. We've created custom templates for lead generation, qualification, segmentation, and engagement. You can easily add your logo to make them a seamless part of your website. Take a look yourself: 

Brand Knowledge Quiz

Check how strong your brand is by sharing a quiz like in the example below:

Use this template in your campaign. 

Embedding a brand knowledge quiz into your website can offer several advantages for your marketing strategy, including the following:

Backlink Opportunities

High-quality and engaging content, like quizzes, can attract backlinks from other websites, blogs, and social media. These backlinks can improve your website's authority and boost SEO.

Social Sharing

Potential customers who find your brand knowledge quiz fun and informative are more likely to share their results on social media. This sharing can boost brand visibility and drive organic traffic to your website.

Improved Brand Recognition

A well-designed quiz can reinforce your brand identity and key messages. When users engage with your quiz, they are more likely to remember and recognize your brand, which can lead to increased brand loyalty and future conversions.

Wondering How to Use This Template Effectively?

1. Customize everything, from the background color to the quiz questions and answers.

2. Incorporate a Contact Form element to gather lead contact information before revealing the final results.

3. Set up an automated email with the quiz score (you can find this option in the "Configure" section within involve.me).

4. Connect your preferred CRM system to the involve.me's template for seamless contact organization.

Christmas Gift Finder Quiz

Enhance your holiday sales with the introduction of a Christmas Gift Finder. Use a pre-designed template created with involve.me that features a series of questions to guide users towards the perfect gift based on their responses:

Use this template in your campaign.

Make the most of this template by personalizing it with your own questions and the products you want to promote.

Wondering How to Use This Template Effectively?

1. Embed it directly into your landing page, similar to the example above, or share the Gift Finder on social media, through a link, or a QR code. Explore your embedding and sharing options under "Share & Embed."

2. Integrate a payment processor of your choice, enabling users to make purchases directly within the Gift Finder.

3. Incorporate questions that not only guide potential customers but also help you gain a deeper understanding of your audience's preferences.

4. Connect your Gift Finder with tools such as Excel, Notion, Google Sheets, or Airtable to efficiently store and manage information about your target market. 

With these steps, you can create an engaging and personalized customer experience while gaining valuable insights into their preferences and behaviors.

Price Quote Calculator

Provide your customers with a vibrant calculator that clearly displays the total price and reveals the significant value in purchasing multiple products.

Our template also includes a lead capture form, allowing you to gather contact details from users interested in discovering the bundle price. Check it out:

Use this template in your campaign.

Wondering How to Use This Template Effectively?

1. Streamline the buying and selling experience by integrating a user-friendly payment processor. Find a full list of available payment integrations here.

2. Enhance the professional image of your online store with a polished and personalized calculator. Embed it right into your landing pages.

3. Send out an automated email with a price. You can do it with involve.me without third-party tools.

4. Maximize upselling marketing efforts by customizing quotes to match customer preferences.

Newsletter Sign Up Form

Grow your mailing list by integrating a user-friendly newsletter sign-up form into your website. In addition to collecting email addresses, this form also allows users to specify their content preferences – whether they're interested in receiving updates about sales and discounts or getting the latest product announcements.

Use this template in your campaign.

Wondering How to Use This Template Effectively?

1. Use involve.me to distribute unique coupon codes to all new subscribers. This feature is also included in a template; leverage it to incentivize more people to subscribe to your newsletter.

2. Send a personalized confirmation email to each new subscriber.

3. Integrate your preferred email marketing tool to efficiently manage and monitor all your subscribers.

Net Promoter Score Survey

If you want to collect more feedback, consider using a pre-designed Net Promoter Score® (NPS®) survey template.

Use this template in your campaign.

In addition to assessing how likely respondents are to recommend your products to family or friends, they may also offer more specific feedback in the open text field. The pre-designed template features a personalized 'Thank You' page based on the answers provided in the survey.

For instance, your customers who are promoters will receive a link to a review platform, allowing them to leave a public review, while "passive" and "detractors" will receive a unique coupon code as a token of appreciation for their valuable consumer insights."

Request Collection Form

The Request Collection Form created with involve.me centralizes and organizes all customer requests.

It's a user-friendly tool that caters to the needs of both customers and businesses, ensuring seamless communication and efficient request processing. See how it works: 

 Use this template in your campaign.

This form is strategically crafted to channel requests to the relevant team or department, guaranteeing prompt handling by knowledgeable experts, thus accelerating response times and issue resolution.

Easily integrate the form into your website, allowing customers to access it conveniently without the need for redirection.

T-shirt Configurator

If you offer custom products, you should definitely consider creating a product configurator. We've designed a straightforward one that asks a series of questions, collects contact information, and displays the final price of the product (in our case, a custom T-shirt).

Use this template in your campaign.

You can connect a payment processor to the template, allowing clients to make payments directly within the configurator.

Bonus Tip: If you're engaged in influencer marketing, share the configurator link with your partners so they can integrate it into their social media platforms. 

Hair Product Finder Quiz

A product finder quiz is the new type of marketing, where users answer a few questions, and based on their responses, they receive a personalized product recommendation. We've created a beauty products quiz:

Use this template in your campaign.

Personalize this template for your marketing plans. After adding your products as the product finder results, consider including questions that not only guide the outcomes but also aid in understanding consumer behavior and preferences.

Check it out: We've created a similar finder quiz for skincare products. With a template, you can create a product finder for any type of product.

Test Drive Scheduling Form

 Shorten the gap between consumers and automotive businesses with a pre-designed template for scheduling free test drives:

Use this template in your campaign. 

This template includes a contact form and a customizable calendar that can be shared across all social channels. Such a lead magnet has been proven to be one of the most effective marketing strategies.

Order Form

To make online shopping easier for your audience, we've created an order form that can be embedded into your website:

Use this template in your campaign.

This form is initially designed for a specific product, but you can easily customize the questions and include your own product as a result.

There are some benefits of this form that you may not have considered:

With involve.me, you can analyze shopping behaviors and consumer demand by generating a report with AI insights. This is particularly useful when you ask open-ended questions and receive a large number of responses that need analysis.

Check out this post to see how we collect and analyze customer feedback on a regular basis using our forms.

Your Clothing Size Calculator

Overlooked gems of content marketing: custom calculators. Indeed, they might not immediately spring to mind when thinking about engagement.

Take a look at this calculator designed to help determine the right clothing size based on just a few answers:

Use this template in your campaign.

We've simplified the process for any marketing team to create their own formulas, with our AI formula builder, and provide customers with instant value. Check out this blog post to learn how to use custom calculators to boost sales.

Final Words

Using pre-designed templates in your CPG marketing strategy is a smart move to stay ahead of industry trends and enhance your marketing tactics. By streamlining your processes, you can effectively reduce customer acquisition costs, making your campaigns more cost-efficient.

However, it's equally crucial to remember that customer retention remains at the heart of any successful CPG marketing plan. The right templates can help you not only attract new customers but also nurture and retain your existing customer base.

With involve.me, you can create forms to increase engagement, collect feedback, manage product subscriptions, gather user-generated content, and streamline internal processes. Check out other templates to find the ones that will simplify your daily work: