AI goes beyond ChatGPT and robotic content generation. Marketing managers in diverse industries use AI tools daily to streamline tasks, eliminate repetition, and optimize campaign outcomes.
Amidst the questions and uncertainties about AI's rise, let's shift our focus to its positive side.
We talked to CMOs and founders from different industries to learn how they're using AI tools in their daily work:
Saved Almost 500 Hours (and So Can You!)
Dmytro Sokhach, SEO Specialist and Founder at Editorial.Link:
AI has streamlined our processes, and saves us significant time. Last year, we saved between 300 and 500 hours by integrating AI into Google Sheets through OpenAI’s API, a process that takes around 3 minutes with an existing OpenAI account.
We are using a free code available on GitHub. It’s been incredibly useful for tasks like content gap search, finding writers for blogs and internal link building. We scrape blog articles using Screaming Frog, export the report to Google Sheets and use AI to quickly identify content gaps. Additionally, we use AI to sift through hundreds of authors and find the most suitable writer for sharing our marketing case studies.
AI also helps us link articles to relevant pages on the site, which is an essential practice for both our websites and guest posts. We expect this AI integration to save us more than 1000 hours and we recommend every marketer to incorporate this into their workflows.
Applied AI to Our Product in Every Possible Way
Maya Kislykh, Content Marketing Manager at involve.me:
We’ve been using our own form builder before but the customization we reached with integrating AI into the product is worth mentioning.
With integrated AI, we can now generate all kinds of forms, quizzes, and surveys for our website in one click. Our team uses our own product to gather customer feedback, get new leads, and bring more interactivity to our website. By interactivity we mean this kind of thing:
Last year we gathered over 12.000 customer reviews with our own forms and used the built-in AI Insights element to analyze all responses and generate a detailed report with key findings and recommendations.
It’s quite helpful to quickly generate a form or survey and embed into the website or share as a link. Give it a try:
Create your form with AI
Just paste your URL & click generate
Didn’t Use AI, Earned the Content-Led Company of the Year
Nick Gaudio, Director of Brand at gorattle.com:
My almost immediate first thought, seeing the tech work back in 2022 for GPT3, was that a tsunami of content was coming. At Rattle, we thought it best to anticipate the changes to most of our best channels of distribution: social.
It's not much of a shock to consider that virtually free human-seeming content would start to create even more noise, so we zigged while the industry zagged, switching from focusing on quantity to more direct, super-relevant ICP-focused messaging.
Rattle blog
We ultimately became a "RevOps company," and then started outlining ways for the content in all points of the funnel to feel more human. By doing so, we ended up earning the Content-Led Company of the Year. Award from the GTM Alliance and 3X'd our ARR over a 6 month period. We still use A.I., mind you, but only to get started. Our attitude now stands firmly at "Stay human." :)
Created Appealing Designs
Tamara Martinez, CMO at wearecapicua.com:
Artificial Intelligence was key over the last year for our marketing strategies! First, we used tools like Midjourney and Dalle to create engaging assets for our blog articles and social media posts.
wearecapicua blog designs
We also actively used optimization tools like Gramamrly's AI features and Jasper to create SEO-oriented content while ensuring a people-first approach. This AI-driven mindset allowed our team to save time on repetitive tasks while paying attention to our tone of voice and our company's look and feel.
As a result, we saw increased metrics on our social media platforms and website, highlighting traffic and pages/sessions. I think a key component for this thrive was our constant team training to ensure all members felt comfortable with these AI tools.
Invested over $2 Million into Integrating AI
Rasa Urbonaite, CMO at breezit.com:
Reflecting on the past year's AI revolution, our team at Breezit has undergone a significant transformation. We invested over $2 million into integrating AI with our platform! We also adopted AI-driven analytics tools like GA4 and Amplitude, which provided invaluable insights into customer behavior.
We changed up our strategies based on the data and we've been able to generate a higher engagement and better conversion rates. Moving away from traditional tools, we focused on those offering real-time data analysis and predictive capabilities.
I would say that using AI has showed me the importance of adaptability. AI not only redefined our marketing approach but also made it more data-centric and effective. Our experience is a testament to the impact of AI in optimizing marketing outcomes. We are also able to create a more personalized content and service, which makes our customers happier, which means they recommend us more and come back to use our platform again.
The AI revolution has been less about replacing old methods and more about enhancing them with intelligent insights. I am absolutely convinced that the future of marketing lies in the intelligent use of technology, especially AI!
More Use Cases
Certainly, there are even more intriguing use cases for integrating AI into marketing campaigns. Let's continue this conversation! Share your insights and experiences with AI tools in marketing.
How has AI influenced your strategies? What remarkable efficiencies have you gained? Join the discussion here:
