Coupons As A Lead Generation Strategy: All You Need To Know
How to incentivize lead collection with discount coupons
18th November 2021 by Bobbie Szabad
Coupon codes offer an easy solution to many marketing challenges. Coupons can help you get
leads, feedback, increase purchase value and even build customer loyalty. Implementing
coupon codes as part of your sales strategy only takes a few minutes. Let’s see how to
generate coupon codes for your online store.
Exchange Coupons For Customer InsightsFrom idea to execution in 5 minutes with editable templates
Coupon codes have been around for over a century, with the first coupon code dating back to
1887 which offered customers a free coca cola at their nearby pharmacy.
Today, coupon codes can not only be found in paper form but also in digital form. In fact, in
2020, online coupon codes have surpassed paper coupon codes for the first time.
With a huge boost in online sales during the pandemic, 90% of consumers use coupon codes.
Customers who use coupon codes also spend 23% more on average.
Coupon codes are a great way for retailers to boost sales conversion rates and increase
customer loyalty. It is also a great marketing strategy to grow a social media following or
build an email list.
Let’s jump right in.
Different types of coupon codes
There are two main types of digital coupon codes: single coupon codes and multiple unique
coupon codes.
Single coupon codes are ones that are available to a large group of people and have only one
variant. So basically the same coupon code for all your customers.
For example, if Amazon created a huge black friday sale with the coupon code Blackfriyay80,
they would make that code available on their website and social media platforms for everyone
to use.
On the other hand, multiple unique coupon codes are unique codes that can only be used once.
So basically one unique coupon code for each of your customers. This type of coupon code is
great if you would like to build an email list and learn about your customers in exchange
for a coupon code for their next purchase.
This is a bit more complicated to distribute, which is why I will show you an amazing method
to use that is as fun to create as it is to engage with. More on this at the end of the
video.
Why do coupon codes work?
Coupon codes incentivize customers to purchase your product. The customers benefit because
they receive the product they want at a lower price and you benefit because your customers
are more likely to make a purchase.
Coupon codes increase the overall shopping experience for a product because consumers love to
feel like they received a ‘good deal.’ A study by the Center for Neuroeconomics Studies at
Claremont Graduate University even found that getting a coupon is actually physically more
enjoyable than receiving a gift.
Coupon codes help track the success of your marketing efforts. You can monitor which
platforms are generating the most traffic and leads which can be very helpful for future
marketing strategies.
Further benefits include attracting new customers, re-engaging old customers, gaining market
share by offering a lower price than your competitors, and personalizing your customers'
shopping experience. Which, by the way, is not surprising because 80% of online shoppers are
more likely to buy from a company that offers them a personalized customer experience.
How to generate coupon codes
Generating coupon codes is easier than it sounds and there are several platforms that can
assist you in doing this.
First, there are several ecommerce platforms that allow you to generate coupon codes on their
platform already. Some of these include Shopify, WooCommerce and Prestashop however there
are several other ecommerce platforms which allow you to do this as well.
Secondly, you can use external resources like Voucherify, Talon.one, RevLifter, and Uniquodo
and many others to generate unique coupon codes for you. I will leave a very useful link in
the description below where you can find a list of websites that can generate coupon codes
for you.
How to distribute unique coupon codes
So, you have now generated your unique coupon codes and you are ready to send them out into
the real world. When you only have a single coupon code for all your customers, distributing
them is quite simple. You can post it on different social platforms, send all your customers
emails and your coupon code is ready for everyone to use.
However, if you have unique coupon codes that are single-use and you want them to be
exclusive for each individual customer, it is a bit trickier to distribute.
But don’t worry I got you covered. With an engaging online form, you can learn about your
customers preferences, collect their email addresses, and distribute your unique coupon code
effectively - all with just a few clicks and some dragging and dropping.
To do this, I will show you how to use involve.me which is a no-code content builder that can
be used for a variety of different purposes.
So let me show you how this is done.
How to create coupon codes for your online store
Creating a coupon code can be as simple as typing “AWESOME20” or as fancy as using a coupon
generator. It depends on what kind of coupon you need. Here are some common coupon
types:
Same coupon for everyone
All you need to create these coupons is think of a word that’s easy to type in and maybe even
somewhat relevant to your sale.
These are perfect for:
✓ Side-wide sales. Use code SPRING25 to get 25% off selected items
✓ Seasonal deals. Use code BF2021 to get 30% off orders over $200
✓ Shopper behaviours. We miss you, {FirstName}! Get 15% off your next order with code
COMEBACK.
You can use these in involve.me in 5 simple steps:
1. Click on the Coupons tab
2. Click “Create new list”
3. Under coupon type, select “Single - One Coupon Type For All Users”
4. Type in your coupon code
5. If applicable, select a limit of hamy times this coupon can be redeemed
Unique coupons for each shopper
These are for individual customers and won’t work if shared with someone else. Maybe they
completed a survey and get a coupon code as a reward or maybe they tried to cancel their
subscription and need a discount to stay on board.
Each unique coupon code is different and can only be used once. That’s why these coupons are
usually created via a coupon generator like Voucherify. You’ll get
coupons looking something like this:
You can copy-paste these into a coupon list in involve.me in 5 simple steps.
1. Click on the “Coupons” tab
2. Click “Create new list”
3. Under coupon type, select “Multiple - Unique Coupon Code For Each User”
4. Copy-paste your coupon codes in
Once your coupon list is ready, you can insert your coupons into any involve.me template or
anything you made from scratch. Simply drag & drop this icon into your canvas.
If you have trouble finding the icon, it’s here in the bottom right corner:
Exchange Coupons For Customer InsightsFrom idea to execution in 5 minutes with editable templates