Product finders are exactly what they sound like: they help you find the best product for each customer. They quiz customers about their expectations and preferences. A quiz just happens to be the perfect vessel to deliver an engaging and personal experience.
Online quizzes have come a long way from Buzzfeed to business. While we may never stop wondering “What your pizza toppings say about your attachment style”, quizzes in 2025 will tackle more profitable questions. Questions like:
“What glasses suit your face?” to help online shoppers find the right frame for their face shape.
“What’s your perfect shade of red?” to sell a lipstick that matches your skin tone.
“How much would it cost to put solar panels on your roof?” to calculate the cost of making your home more eco-friendly.
A product matching quiz is data collection served on a fun platter. They help you get more people to answer your questions by making it less about what you’re trying to sell and more about what the customer needs. Which is why Forbes predicts interactive content like quizzes and personality tests to be an upcoming marketing trend.
Quizzes convert 10x more than forms
Despite the twinge of cringe, Buzzfeed quizzes have a 96% completion rate. That’s right. That means pretty much everyone who clicks on your will give you all the information you ask for. Imagine in a world where the vast majority of people who click on your content do the one thing you’re asking them to do.
Traditional grocery-list-like forms only convert about 17% of the clicks. By 2025, marketers will be able to fully understand the engaging nature of quizzes and take advantage of it. Product matching quizzes help you get:
More out of your advertising budget. Grab a calculator and see what 10x conversions would mean for your business.
More personalized onboarding. Quizzes gather a lot of data you can use early on to personalize the way you speak to new customers.
More reach through viral loops. Quizzes are built to be shared on social media. Every time somebody shares your quiz, you’ll reach their friends and followers, who might share it as well. This creates a viral loop.
Review generation flows
Companies with at least 200 online reviews generate twice as much revenue. But how do you get 200 reviews? It’s a big challenge. Exactly the kind of challenge business hire marketing agencies for.
Every major company automates review generation. So learning how to do it and immediately setting it up for every new client will make your agency stand out. It shows you care about the funnel as a whole, it shows you care about delighting customers and it shows you have worked with the big boys, because review automation is standard practice for large companies.
So how do you automate review generation for your clients? It’s very simple. You need 2 things:
1. A net promoter survey. A net promoter survey is a survey that determines each customer’s net promoter score (also known as NPS, marketers love their abbreviations).
The NPS determines how likely a customer is to recommend you. It’s a zero to ten score that put customers into three categories:
Detractors - score 0 to 6. You do NOT want to ask these people for a review.
Passives - score 7 to 8. These customers feel luke-warm about you. They’d leave you a 4 star review, but not a 5 star one.
Promoters - score 9 to 10. These are your biggest fans. These are the people you want to ask for a review, because they would leave a 5 star one.
To make this NPS survey, grab the template I linked below. It’s free and you can edit it to match any brand. Yes, you can put your client’s logo on it.
A platform to collect reviews on. Depending your client’s industry, you can recommend the perfect place to collect all the reviews on. It’s better to have 200 reviews on one platform than having 50 on 4 different ones.
G2Crowd is the go-to place for SaaS reviews.
TrustPilot is for e-commerce.
Yelp! is for restaurants.
Google is for local brick and mortar businesses.
And Amazon is for… well, Amazon sellers.
If you have been following this channel for a while, you know I wouldn’t mention these if I didn’t have free templates that match each review platform. They are linked below.
I also made a video where I created a review generator from start to finish, go check it out if you want the full step-by-step tutorial.