The travel industry is highly competitive, but there are numerous creative strategies that can help you find a sweet spot and generate more leads.
In this article, I'll illustrate how interactive content, such as forms, quizzes, surveys, and calculators, can effectively enhance lead generation for your travel business. All the templates featured in this article are highly customizable and can be easily integrated into a landing page, just as demonstrated in my article:
1. Activities Finder Quiz
If you want your website’s visitors to willingly share their email addresses with you, offer something of real value. The Activities Finder template is one idea to provide such value.
It consists of two questions about visitors’ preferences, and based on their responses, it provides personalized activity ideas. Here's the hack: before displaying the results, visitors are prompted to provide their email address. In the end, it's a win-win situation. You expand your email list, and visitors receive tailored recommendations.
Here’s how you can work with this template:
Create a free account at involve.me to access and use this template.
Customize it by adding your logo, questions, and personalized activity recommendations.
Use the AI feature to generate written, personalized recommendations."
Pro Tip: When customizing this template, consider creating various Finder tools, such as the Next Destination Finder, Hotel Finder, Guide Finder, etc.
Focus on your visitors rather than your business offers. Interactive content thrives when tailored to the needs of your audience!
2. Travel Stay Time Calculator
When people are planning a vacation in a new destination, a key concern is often understanding how much time they'll need in the new location.
Introducing a straightforward calculator that addresses this question can significantly enhance the value of your website:
A custom calculator, such as the one here, is not only a user-friendly solution that can propel you to the top of search engine results (SERPs), but it can also function as a lead magnet.
In our custom calculator, users can access the results by providing their email address. This serves as a strategic method to optimize the tool for your lead generation efforts.
Here are some tips to consider when customizing this template for your website:
Embed this custom calculator into a landing page so that your visitors can learn more about your brand.
On the last page, include links to your social media profiles to encourage visitors to follow your brand.
While using the involve.me editor, make sure to use the option to send a custom email that includes the results along with additional travel recommendations.
3. Your Next Travel Destination Quiz
Here's another engaging method to collect more emails: create a quiz similar to the one below.
Similar to previous tools, this quiz can offer personalized recommendations to your visitors while boosting your brand awareness.
If you opt for this ready-made template, keep these points in mind:
Use involve.me's Conditional Logic feature in this type of quiz. You can specify whether an element should be shown or hidden based on certain conditions. For instance, you can ask, 'Are you traveling solo?' If the answer is yes, you can then display questions related only to solo travel. This not only saves time but also enhances your tech-savvy image.
Integrate your preferred marketing tool to effectively track data and establish lead nurturing campaigns. Involve.me seamlessly integrates with various CRMs, Notion, Google Spreadsheets, and many more. Check the complete list of available integrations here.
4. Travel Giveaway Survey
If you're looking to gain deeper insights into your customers and build a more detailed buyer persona, consider hosting a giveaway!
Set up a form where you can ask potential customers all the questions you need, offering them a chance to win a travel voucher in return.
Take a look at this giveaway template:
Please note that this survey requires at least 3 minutes of someone's time. Therefore, it's crucial to provide at least one compelling reason why your visitors should fill out the survey.
Here are some useful tips for customizing this template:
In the involve.me editor, generate unique coupon codes that your customers can redeem for your services or products. This is especially effective for longer surveys – express your gratitude for their time right away!
Embed this survey into a blog post, landing page, or share it via a link or QR code. This allows you to distribute your survey across different platforms, reaching a wider audience!
5. Book Your Tour Registration Form
Simplify the process for potential customers to engage with your services by using this professional form. This well-structured form can help you avoid numerous back-and-forth emails:
Present all your various offers in this comprehensive form. When customizing it to your specific needs, take advantage of these features in involve.me:
Custom confirmation email: Add a personalized confirmation email that will be sent to your customers immediately after they fill out the form.
"Long Answer" content element: Use the 'Long Answer' content element to inquire about their expectations for your service or product, gathering valuable insights for a more tailored approach.
6. Hotel Order Discount Calculator
The cost of your service or product can vary based on different factors. For instance, a hotel might adjust prices depending on factors such as access to the spa or the duration of the stay.
If your pricing structure is also dynamic, think about developing a custom calculator. All you have to do is create a personalized formula, similar to what you would do in Excel.
Check out our detailed guide on how to create your own calculator.
7. Newsletter Sign Up Form
While CMS newsletter sign-up forms typically ask only for an email address, they are quite limited. Take a step further and inquire about your audience's content preferences. Some may be interested in your company's offers, while others might prefer updates on local events or blog content about travel destinations.
For a truly personalized experience, ask your audience what kind of content they want to receive. Segment these contacts into different lists based on their preferences.
Connect your involve.me form seamlessly to various email marketing tools, from Brevo to Mailchimp. Explore all available integrations here.
8. Travel Knowledge Quiz
To captivate your audience and keep them on your website longer, offer something enjoyable—skip the lengthy 2000-word blog posts!
Knowledge quizzes can be the perfect solution to both educate and entertain your audience while keeping them engaged. We've crafted a quiz about the Maldives as an example, but you can follow the same logic to create a quiz about any destination.
Here are a few tips to help you create the coolest quiz:
In involve.me's editor, incorporate 'hints' to make your quiz challenging yet enjoyable.
Add a 'Page Timer' content element to create a sense of urgency, making the challenge even more fun.
Provide a score at the end of your quiz and recommend your product, just like we did in our Maldives quiz
Final Thoughts
All the templates highlighted in this article serve as excellent starting points. Whether you choose to customize them, embed them into your website, or share them on social media as a link, involve.me empowers you to build your lead funnel from scratch.
A crucial factor to consider is aligning your templates with your business goals. Whether your objective is to engage your audience, increase time spent on the website, collect leads, or educate about your brand or services, you can tailor your own quiz, survey, calculator, or form accordingly.
Feel free to get more creative with your lead magnets! Explore other templates to find even more inspiration
