What's Organic Lead Generation [Examples]

Your marketing team spent months building entire online presence from the ground up. But leads aren’t rolling in as expected. 

The missing piece of the growth puzzle is organic lead generation.

Your team should build an organic lead-gen engine for potential buyers to discover your company and turn into customers. An airtight strategy can take from zero to a hundred and ramp up revenue significantly. 

Let’s learn what organic lead generation means and six tactics to succeed.

What Is Organic Lead Generation?

Organic lead generation refers to a strategic effort to reach prospective customers and generate leads at scale without investing in paid channels. It prioritizes organic marketing over paid advertising to increase brand awareness and capture new leads.

For example, your organic lead-gen strategy would focus on driving traffic through search-optimized articles rather than running PPC ads. 

Why You Need An Organic Lead Generation Strategy

Here’s the thing: organic lead generation can’t deliver overnight success. Your marketing team should dedicatedly invest time and efforts to see long-term results. That’s why most business owners shrug away from this strategy. 

But, a solid organic lead-gen plan can bring you several benefits, including:

• Improve authority: By publishing meaningful content, giving helpful tools, and hosting relevant webinars, you can establish your brand as a thought leader in the industry. This builds more credibility, and eventually, potential customers will pick your company over the competition. 

• Cost-effectiveness: Organic lead-gen might take more time to bring ROI, but it’s more cost-effective than paid campaigns. Done right, you can witness similar results as paid marketing without investing too much capital. 

• Maximize brand trust: Savvy buyers consider ads to be spammy. The more ads you run, the less likely are people to trust your brand. Instead, you can offer more value to your target audience through meaningful marketing efforts.

• Better customer alignment: Organic lead generation is all about zooming into customer pain points and offering feasible solutions. Buyers will be more invested in your brand when you prove that you understand their problems and can solve all issues.

Ready to build your lead generation action plan? Let’s break down our six best tactics to get started.

1. Leverage Email Marketing 

One in three marketers uses email marketing and 87% of the surveyed marketers plan on increasing their investment on email in 2024.

Email is a timeless marketing channel with so much to offer. You can personalize the buyer experience for potential customers and keep them up-to-date with the latest developments in your company with exciting emails. 

The goal is to stay top-of-mind for your buyers and establish a trustworthy relationship with email marketing. Here’s an example of an email flow to achieve this goal:

You can build an email list and segment audience based on buyer profiles. Then, create email sequences to consistently share value-packed insights—whether it’s a link of your latest blog post or your recent webinar conversation. 

Remember to A/B test your email marketing campaigns. You can test different email formats, subject lines, CTA placement, email copy, and other elements. 

2. Drive Traffic Through SEO

SEO is a critical channel of any organic lead generation strategy. And 93% of marketers claim that SEO has positively impacted their website performance to generate leads organically.

Contrary to what many people believe, you don’t need an elaborate setup to execute an SEO strategy. It’s possible to get started without high upfront costs as well. 

Focus on picking long-tail keywords relevant to your business. You can think of the biggest pain points you solve and find keywords around these problems. Then, create website pages and content assets targeting these keywords. 

Here’s a start-to-finish SEO checklist to kick-start your efforts:

If you offer services in a specific region, you can leverage local SEO by optimizing your Google My Business listing. 

And once you’ve established strong foundations for your SEO strategy, you can implement a programmatic SEO campaign to maximize website traffic. International SEO is another advanced tactic to reach a global audience across different parts of the world.

3. Invest in Content Marketing

Content marketing is one of the most effective organic lead-gen channels. You can gain visibility and earn people’s trust based on the kind of value you deliver. 

A good content marketing strategy can position your brand as a trusted thought leader.

Here are a few types of content you can invest in:

• Business blog

• Landing pages

• Interactive content

• Podcasts & webinars

• Product documentation

• Original research reports

While most of these content types are widely used across industries, interactive content can become a huge differentiator for your brand. With tools like involve.me, it’s easy to create interactive content in seconds—simply choose a use case, pick a template, customize, and ship! 

You can create interactive assets like quizzes, surveys, calculators, and a lot more. Browse through 350+ templates available in involve.me’s template library to get started.

With involve.me's free AI tool, you can also generate any kind of branded form, survey, and quiz:

4. Create A Social Media Strategy

Social media can make or break your lead-generation efforts. Active social media presence to engage potential customers and create a community around your brand. 

Social channels give you the platform to:

• Showcase your brand personality

• Share your industry expertise

• Collaborate with other brands

Choose the right social media platforms depending on where your buyers typically hang out. For example, if you’re a B2B brand, you definitely want to post on LinkedIn. However, if you’re an eCommerce brand, TikTok and Instagram should be your primary channels. 

Create a strategy around how you want to leverage different kinds of content, like live events, static posts, long videos, short-form videos, stories, etc.

5. Launch Relevant Lead Magnets

Lead magnets are a great way to capture high-intent leads. You encourage buyers to share their information in exchange for a valuable resource. 

For example, let’s say you’ve created a lead magnet that shares the latest statistics from your industry. Those interested in reading this report will share their name, email, and other details to access the document. 

You can get creative when building lead magnets. Here are a few types of lead magnets to create:

• E-books

• Chatbots 

• Calculators 

• Whitepapers

• Curated galleries

• Research reports 

Lead magnets are more advanced than general content assets because they provide unique value that people wouldn’t find anywhere else. 

6. Build Guest Blogging Partnerships

You can also level up your organic lead-generation efforts through guest blogging partnerships. These quid-pro-quo partnerships with different brands and thought leaders focus on exchanging valuable content on each other’s websites. 

For example, you can request a brand to publish a guest post on their blog while giving them a shoutout in one of your articles. 

Another way to approach guest partnerships is through webinars and co-branded lead magnets. The idea is to create something meaningful for both parties to make it a lucrative collaboration. The task is quite simple. Do some research on LinkedIn to find out who is responsible for content marketing, find their email addresses, and reach out through an email outreach tool. 

Lead the Way with Organic Marketing Efforts 

With these six proven tactics, you’re all set to kick-start your organic lead-gen strategy. Remember to focus your efforts on one channel before expanding to others. It’s better to start with a few of these tactics rather than experimenting with multiple avenues.

One of the easiest ways to capture leads organically is by creating interactive content and lead magnets. involve.me has you covered with hundreds of customizable templates!

Author bio

Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset. He is the founder of RocketGrowth and guides through the process of starting and growing a digital business, and riding the wave of digital technology and marketing without getting swept away.