Online quizzes have gone a long way from telling you which Disney princess you are. E-Commerce brands use quizzes to learn about customer preference so they can personalize every branded interaction and sell more.
There's no doubt that online quizzes can be engaging. Hence, you are doing your e-commerce business a disservice if you do not take advantage of the customer engagement that it can bring.
Usually, an e-commerce quiz will provide your online store an in-store retail experience. It can be understanding what products would work best for them or to know what payment methods they prefer. Doing so allows you to foster a meaningful relationship with your customer. As such, they would be willing to support your online store in any way.
On the other hand, 77% of marketers say that this type of interactive content can help boost customer engagement. And we all know how an engaged customer becomes an evangelist of some sort for our business. Plus, engagement can also lead to repeat purchases.
Besides keeping your customers engaged, online quizzes also allow you to build a customer or product profile. For instance, you sell beauty products and notice that more and more people answer about sensitive skin. This means that you need to boost production for products that are ideal for sensitive skin.
At Red Stag Los Angeles Fulfillment Services, we tell our clients to use interactive content to understand their customers better. Doing so will enable them to provide a better customer experience and boost retention.
In this post, we'll walk you through five ways on how you can use quizzes to make your e-commerce store grow:
Promote Your Product
We often feel that we know everything, but sometimes, we're pretty unprepared for specific situations.
This is especially true for brands in the health, home, or safety industry. Quizzes are an effective tool to raise awareness on specific situations where customers can use a product.
So, as much as you can, make people think about what they would or should do. When you show the quiz results, link out products you're offering and why they need them.
In short, make people rationalize. Doing so will encourage them to make purchases that are usually based on common sense.
Drive Website Traffic
Once these e-commerce quizzes are presented, they're often in the form of thumbnails. What you can do is link them to a relevant post on your website to understand their quiz results better.
Moreover, if customers see your title and then click on it to explore further, this will directly take them to your site.
Sure, website traffic does not tantamount to sales. But think of it as a way to build awareness and authority for your e-commerce brand. The key here is to pique a visitor's interest and make it easy for him to explore your online store.
Also, if it's not for the quiz, prospects wouldn't have landed on your site, to begin with. You can use e-commerce quizzes to grow your e-commerce sales and boost your conversion rates.
Personalization
Every question in your quizzes will tell you something about your customers. Whether you're asking how old they are or their favorite color, you're learning information you can use to engage with the customer in the future.
Let's say you're catering to a customer demographic that has oily skin. Then, you can create content that educates customers about the treatment for oily skin and the products that will help.
You might also want to start publishing blog posts related to oily skin and then upsell products on that post.
You can then come up with your email flow. From there, you can take your customers into a series of nurturing emails and information about your products.
Remember that 59% of customers believe that personalization influences their purchasing decision. Therefore, ensure that you interact with your customers on the most personal level that you can do.
Generate Leads
Lead generation via quizzes works in a way where you'll be creating a series of questions on specific topics.
After you get the quiz results, you can ask for permission to follow up via email about the particular topic covered in your quiz.
