Rapidly changing technology has paved the way for thousands of effective and useful marketing methods and social media quizzes happen to be one of them.
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These are the digitalized methods of questionnaires and interviews except that you don’t need to spend hours and several resources to collect the desired information. Rather with a few simple clicks or taps, you can not only easily create an online quiz, rather have them quickly analyzed too- thus saving you loads of precious time!
While they can be very easy to curate, there are certain tips and tricks that can help you gain the maximum results as well!
We have asked several industry experts to give us an insight as to what they believe leads to a successful social media quiz campaign, so let’s dive straight into them!
#1 Have a Clear Goal
When it comes to creating content in whatever form, the most important thing is always to ensure it serves a specific purpose.
Before you can start off, you have to know your “why”.
Why are you creating this lead generation quiz?
If you can’t clearly define your reason for doing it, you won’t be able to form a comprehensive and constructive quiz.
According to Daniel Foley, SEO Executive at MCS Software Rental, making a social media quiz with the sole purpose of staying up to date on the most recent trends will not serve you any benefit rather it might turn out to be more costly and time-consuming.
“Don’t formulate a social media quiz just for the sake of staying up-to-date on the most advanced trends, Foley said. “Use this interactive content as a tool for managing a particular strategic objective. Is your aim to spread awareness about your brand? Perhaps it is to teach your audience or gain a higher level of insight into their behaviors, likes/dislikes, lifestyle, or personality. Determine your objective so you have a roadmap for the production process."“
#2 Keep Your Quizzes Short
Brevity is extremely vital in creating a successful social media quiz.
Cari Casas who works as a social media marketer at Herrman and Herrman PLLC, says they utilize social media quizzes to find out who is engaging with their social media profiles and who their target audience is. Their questions are mainly aimed at informing people how to respond to an accident and seek assistance.
“The best advice I have to offer about social media quizzes is to make them straightforward and short. Users will quickly lose attention if the quiz is too long and will likely avoid them in the future.“
Furthermore, according to Hanah Alexander, who runs TodayTesting.com, “social media quizzes shouldn’t take more than 2-3 minutes to get through.”
In other words, keep your quizzes to about 5 to 10 questions total. Anything longer than that, and you’ll lose your audience.
Since people's attention spans are shorter than ever, whatever you can do to draw them in is a competitive edge in breaking through the distractions, noise, and clutter on the internet.
#3 Make It About the Customer
Your social media quiz shouldn’t feel like an ad for your product or service. A good quiz makes your audience feel engaged and prioritized.
Harriet Chan who is the co-founder and marketing director at CocoFinder has excellent insight into this matter thanks to his great experience.
“For anyone looking to do social media quizzes, ensure that the quiz is about your customers. People naturally care about themselves and would respond to anything that addresses them directly. For instance, if you are in the business of organizing funerals, you can ask them how they'd want to be remembered.“
Doing this will allow you to learn about the dislikes and likes of your customers. Understanding your customers’ preferences can help you improve your offerings and bolster your bottom line.
#4 Don’t Offer Incentives
Many people may argue that giving incentives may be a great way to create engagements and interactions on a quiz which would then result in substantial benefits. After all, what better way to get people to spend a couple of minutes taking your quiz than to give them a little something in return?
But is it a good idea for every business to provide an incentive for taking a quiz?
“Offering incentives invites unwanted leads into the mix and spoils the overall results you get from your efforts.“
Leduc argued that offering incentives to take a quiz can “invited unwanted leads into the mix” and spoil the overall results you get from your efforts.
#5 Prequalified Leads with Quiz
While you can attract a wide array of leads on social media quizzes, is it possible for a quiz to prequalify leads as well?
“We moved to using quizzes to prequalify leads and saved so much time on emails and phone conversations that we adopted the same strategy on their website too!“
However, when they moved to using quizzes to prequalify leads, they saved so much time on emails and phone conversations that they adopted the same strategy on their website too!
#6 Promote Your Quiz
Don’t just assume your quiz or poll is a good fit for every social media channel. Depending on the content and style of your quiz, it might be a better fit for Facebook than Twitter, or vice versa.
“"I would recommend social media marketers find the right platform for each quiz or poll before working on the campaign. It is crucial because every platform has a different way to offer these services and you do not want to get confused among them. For example, LinkedIn offers an excellent feature to run some polls and people love to contribute their opinions there.“
Lubicky said their company gets indirect feedback in the form of data collected from various platforms. They use Facebook to gather an understanding of the requirements, needs, and opinions of their targeted audiences.
In addition to this, they also use various other social media sites to post quizzes in order to obtain a direct reaction from their prospective clients.
#7 Make Your Quiz Fun
Nobody wants to spend a few minutes taking a boring quiz. You need to make sure your quizzes and polls are fun and engaging, so your audience will actually want to participate now and in the future.
According to Matthew Paxton of Hypernia, creating interactive content with polls and quizzes is a low-cost solution for business owners, entrepreneurs, brand managers, and social media managers looking to develop a social presence for their companies. But there’s a catch…
“The trick is you just have to make a quiz that is as fun and as creative as possible to help your audience know where they stand which can be a way to introduce your brand, your products, and/or your services and sell it to them.“
#8 Use Different Question Types
Quiz abandonment is a major challenge you have to overcome with your audience. Often times, someone will start to take your quiz, answer a couple of questions, get bored, and then drop out before completing it.
How can you combat this problem?
One strategy is to make sure each question is different and unique, changing up the style and type of prompt to keep the user engaged and interested.
Stephan Curry of CocoSign said his company has used quizzes and polls to drastically increase their engagement rates several times over, and he’s had the best results when he’s varied the types of questions being presented in their quizzes.
“More choices, image choices, shorter text response, yes-or-no, scale - combine all of these into your quizzes. Social media quizzes are different, people invest more in the quiz as they go along. To create creative questions, combine your types of questions, and you will draw people to the end.“
