Customer retention is vital for any business. Everyone should know it’s much harder to bring new customers to your business than it is to keep the ones you already have, but that doesn’t mean it’s easy to keep them around.
If you connect to your customers via an email list (which you should if you’re not already), you have plenty of opportunities for your customers to stick around, but what do you say exactly? Well, in today’s guide, I’m going to show you nine powerful ways to send your message.
1. The Anniversary Email
There’s no reason why you and your customers can’t celebrate your wins together, especially since you both rely on each other to get where you are today. This is what makes the anniversary email so powerful, whether you’re celebrating six months, and then once every year.
If you want to get people around you must, somehow, prove to them that you care.
Grammarly does a great job at celebrating their customers in a branded way.
2. The ‘Thank You’ Email
Being appreciated is always a nice feeling for anyone to enjoy, so taking the time to thank your customers for choosing you and spending their time, money, and resources with you can go a long way when done correctly. Use emails like this to show your customers you really do care about their success.
With a Thank you email you are going to increase and build a long relationship with your customers. An expression that you care for your customer is always important and it should always be done to create engagement.
The simple text-based Thank You email below shows appreciation in an honest and personal way.
Link: https://blog.hubspot.com/service/thank-you-letter-customer3. The ‘Survey’ Email
At the end of the day, your customers will know what they want, so instead of trying to guess and offer them what you think they want, why not just engage your customers and ask them directly?
One of the best ways to do this is through running a survey. To get more people to fill in your survey, you can offer them a small discount or other perks. By giving people what they want, they’re much more likely to engage with your business.
Survey emails will get you honest answers from real people and will also reach the customer and create engagement with them.
The survey email does a great job asking for feedback - it has a giant button to grab people’s attention and it includes the survey length in the button text.
Link: https://emaildesign.beefree.io/send-better-survey-invitation-emails/
