How To Make A BuzzFeed Style Personality Quiz

BuzzFeed Style Personality Quizzes, also known as BuzzFeed quizzes, are more popular than ever right now! If you have used any social media sites recently, you must have noticed one or two quizzes of this type. These quizzes not only entertain but also foster a sense of community among users who share and discuss their results. Businesses and creators use these quizzes to engage different audiences, building connections and generating leads through innovative, interactive digital experiences. What makes them so popular is how fun they are (for example, Which ‘Shrek’ Character are you? Find out your toxic traits) and how easily you can share them with your friends and family on social media. Businesses/Creators, in return, get more reach and promotion with fun quizzes through more shares.

Let’s find out what these quizzes are, why a fun quiz is such a popular marketing tool that draws people in, and how to make them.

What Are BuzzFeed Quizzes All About?

BuzzFeed-type quizzes facilitate effortless engagement with your target audience. This type of quiz is all about awesome interactive content. Thus, it's so easy to get hooked on them. 

Funny quiz titles and strong visuals are other features for quiz creation commonly found in BuzzFeed-like quizzes. This piques their interest and makes the user take the quiz.

When users complete the quiz, they typically want to show off the results on social media. This means more page views, potential leads, and future customers for the quiz creators. 

Why Do People Love BuzzFeed Quizzes?

• Knowledge: Quizzes have been popular for a long time because people like knowing about themselves. Discovering something new about yourself or confirming a fact about your personality is always a fun experience for every person. This is why quiz titles of such quizzes use the word 'you' to address the user directly. Quizzes put us in categories with other people, which helps us fit in and find our place in the world. Our qualities, likes, and dislikes match others, which gives us instant affirmation.

• Connectivity: The aspect of sharing this opportunity with others through sharing them on social media also adds to the quiz's charm. Being social and sharing information about things you like helps us connect with others, making us feel like a part of the whole.

• Fun with quizzes: People love personality quizzes because they are fun and engaging; they almost feel like a game where the prize is a little tidbit about you. There are so many different pop culture categories that can be explored through these quizzes. This entertainment also works as a distraction for most people from their tedious tasks and work duties.

How Do Personality Quizzes Help Businesses?

Personality-type quizzes attract users to businesses, increase page views and website visits, and their shareability makes the business’s name more well-known. Businesses can also place ads within quizzes to boost engagement and generate additional revenue. People can become interested in a brand and its product or service and become paying customers through interactions with quizzes. When users take your quiz, you can collect their email addresses and automatically send each person an email sequence that matches their result and introduces your courses, services, or products.

When the user visits your website for the quiz, they might also see the other parts of your website. The fun content of these quizzes can be specifically made to drive traffic to the website’s other content. Audiences can support your brand by engaging with your quizzes and sharing them with others. Links on the results page send visitors to the part of your website you want them to see. Check your Responses page for deeper insights and to monitor quiz performance over time.

How To Make BuzzFeed Style Personality Quiz

Making a BuzzFeed Style Personality Quiz is quite easy as no code is required for creating one. Quizzes can be created using many online quiz builders, allowing you to make your own quiz with custom features tailored to your needs. Before you start, it's important to have a clear plan for your quiz content and goals. Once your quiz is ready, you can host it on reliable platforms to ensure fast load times and availability, and easily embed it on your websites for greater reach and engagement. Here we will use involve.me, the AI quiz funnel builder with a built-in CRM and email automation, to create a BuzzFeed style quiz in about ten minutes.

Pro Tip: You can also create online quizzes using AI quiz generator within seconds. Use it to generate a complete quiz funnel with involve.me's AI Agent, including questions, scoring, and outcome pages. Between October 2025 and October 2026, more than a third of the funnels built on involve.me started with AI.

1. Pick a Template

The first step of making a personality quiz is to pick a quiz template. Templates are pre-designed layouts that allow users to arrange content according to their preferences. You can opt for a template from the quiz or personality test category for convenience. The template should be selected only after looking at its preview on both desktop and mobile.

The template's look can be edited. It means you can change its colors, fonts, layout, and background images. But make sure to select an attractive color theme and to include an eye-catching background image. The personality quiz template can be personalized through editing.

Use involve.me's AI Agent to generate the full quiz funnel from your website's branding (colors, logo, fonts) in one prompt:

After you pick a template, the editor asks you to choose a funnel type (Thank You page, Answer-based Outcomes, or Score-based Outcomes). The outcome type is the system in which the quiz's results will be shown, and you can change it until you publish the funnel. Here you also have to add the quiz topic, which becomes the funnel name.

2. Add Your Questions for The Quiz

The second step is to replace the template questions with your quiz questions. The questions you add here are the reason you are making this quiz. You can ask different types of questions in a personality quiz: multi-choice questions, drop-down questions, open questions, sliders and ratings, and image answer questions.

The multi-choice question is a popular choice for personality quizzes. With multi-choice questions, you write both the questions and the answer options. It also allows you to be more creative with the other options, and it is a very fast way of creating an attractive quiz.

The drop-down question allows respondents to choose an option on the list of options provided. This option stops the answers from feeling too overwhelming and saves space in the layout. Sliders and ratings are a fun interactive way of letting quiz takers choose from a range that has already been predetermined.

Open questions help you learn more about the individuals taking the quiz. However, they may not be the best choice for personality quizzes as they don't help in automatically determining the personality type. Attention-grabbing image answer questions are a very simple and interactive method of asking questions. The quiz is made more attractive by using pictures, which is why it also gets more clicks.

3. Create the Results Page

The quiz result is shown on the final page. There are different ways to show the results; you can show the result, direct the user to your website or display a "Thank You" page, and email the result to the user.

In the template layout, the last page is the results page. This page can also be edited to add or remove texts, images, or elements. Each result can also be customized. The results should be shareable on social networks for an extra boost for your quiz.

4. Connect The Answers to the Results Page

All quiz answers to your questions have to be connected to a result. One, multiple, or zero results can be connected to each answer. In an Answer-based Outcomes funnel, open a Multiple Choice, Image Choice or Dropdown question and pick the outcome each answer counts toward, or "No outcome mapped".

For correct answers that are important, more points can be given to them. This can be done only if a value can be assigned to each answer in your quiz tool, and assigning a value to each question makes the quiz more accurate.

5. Follow Up Every Result With an Email Automation Workflow

A follow-up that speaks to the person’s result pays off: a 2024 meta-analysis of outreach studies with more than 18 million people found that personalized outreach raised health insurance enrollment by 1.2 percentage points, against 0.5 points for outreach with no personalized element. Your quiz already knows each person’s result, so every email can build on it.

Ask for an email address before the results page and make it unskippable. The submitted contact lands on the Contact Timeline with the answers and outcome attached. Then open the “Settings” tab and click “Create email sequence”. Email Automation opens with your quiz already set as the trigger funnel (not on every plan). Set the trigger to “Completed Submission” so the workflow starts as soon as someone finishes the quiz, then build a branching email sequence from these steps:

• Send Email goes first, directly on the trigger, and delivers the result. Type “@” to add the person’s name and outcome.

• Wait Time gives them a day or two before the next email.

• Conditional Logic splits the workflow by outcome, so every personality type gets its own follow-up emails, such as tips for their type, a product or course that suits it, or an invitation to share their result with friends.

To skip the manual setup, open Email Automation in the main menu, click “Create workflow” and choose “Create with AI”. Pick the trigger and your quiz, describe the email sequence you want, and the steps, emails, wait times and branches come back ready to edit. When you publish the quiz in step 7, the workflow switches on automatically.

6. Connect Google Analytics, Or Any Third-party Software

You can add your Google Analytics ID or any third-party software to track your quiz. Contacts and their answers, scores, and outcomes can be sent to your email software or any other tool through 50+ native integrations in Connect, or through Zapier.

7. Publish And Share Your Quiz

The final step of creating a personality quiz is publishing and sharing this quiz. After the other steps are complete, click Publish in the top right corner of the quiz maker editor and confirm your settings on the Configure page. The Share your funnel screen then provides a link, an embed code, and a QR code for sharing this quiz. You can post your quiz on your website, social media, or landing pages to maximize its reach and engagement.

How to Make a BuzzFeed Style Quiz With AI

Prefer to skip the template? Describe your quiz and the AI Agent builds it for you: pages, questions, outcome pages and design. Click “Create with AI” on your involve.me dashboard, add your website so the quiz picks up your logo and colors, and write your prompt.

A good prompt for a BuzzFeed style quiz covers six points:

• Goal: entertain, teach something or learn about your audience.

• Theme: for example, which eco-friendly superhero someone is, based on their daily habits.

• Question types: a mix of multiple choice, image answers and sliders keeps the quiz moving.

• Tone: playful and witty, in casual language.

• Results: how many results there are and what each one says.

• Ending: ask for an email address before the result, and invite people to share it on social media.

Here is an example: “Create a fun BuzzFeed style quiz titled ‘Which Eco-Friendly Superhero Are You?’ for young adults. Use multiple choice, image and slider questions about daily habits, a playful tone and four superhero results. Ask for an email address before the result and add a button to share it on social media.”

Then refine the quiz by chatting with the AI Agent in the editor (for example, “add a question about recycling”), or change any part by hand with the steps above.

The tutorial below uses the AI Agent to build and edit a meal planning quiz funnel, with a custom landing page and personalized results, in about seven minutes.

Optimizing Your Quiz

Let's talk quiz optimization! Creating a BuzzFeed style quiz is just the beginning, but here's where the real magic happens! Start on your quiz's Responses page. The Summary tab shows visits, submissions, completion rate and average time to complete, and rolls every answer and outcome into one view, so you see which results people land on most. The Detailed Metrics tab (not on every plan) shows how many times each question was answered, including by people who left before the end, so the question where people drop off stands out. Is it a question that makes your users yawn, or answer options that confuse your audience? Experiment with different question formats, tweak those answer options, and refresh your visual design to see what truly resonates with your audience.

A/B testing (not on every plan) is your secret weapon! Duplicate your quiz, change one thing in the duplicate (the title, the cover image or the order of the questions), then pair the two versions in the A/B Tests tab of your dashboard and share the test's own link or embed code. Each visitor sees one version at random, so you can compare different versions of your quiz on visits, starts, leads, submissions and completion rate, and keep the winner. A/B testing is not on every plan. Don't you dare forget to gather user feedback and use it to refine your quiz further.

Give the follow-up the same treatment: the workflow canvas shows open and click rates on every Send Email step, and an A/B Test step splits contacts between two versions of an email, so you keep the subject line or offer that gets more clicks. By continuously optimizing your quiz and its emails, you'll create a more engaging experience for your audience and make sure your quizzes deliver exactly the results you're aiming for. The key is understanding that optimization never stops: it's an ongoing journey that separates the good quizzes from the absolutely phenomenal ones!

Quiz Best Practices

Want to make your BuzzFeed style quiz truly stand out? Let's dive into the quiz best practices that actually work! Keep your style quiz short and sweet: we're talking 5-10 questions to maintain user interest because, let's face it, who has time for marathon quizzes? Use catchy headlines and eye-catching images to draw in your target audience and encourage participation. And here's the thing: use the eye icon in the editor to preview your quiz on mobile before you share it, because a mobile-friendly quiz is easy to claim and easy to miss. In a 2025 secret shopper study of 422 graduate schools, 66% said their inquiry forms were mobile-optimized, but only 43% were.

So what's the secret sauce? Place a Social Share element on every results page and give each result its own sharing title, description and image in the element's settings. A shared result then shows the person's own outcome in their Facebook, X, WhatsApp or LinkedIn feed, helping your quiz go viral and expanding your reach! Most importantly, create fun and engaging content that speaks directly to your audience's interests and needs. By following these best practices, you'll create a BuzzFeed style quiz that people enjoy, finish and share, and everyone who finishes it with an email address goes straight into your follow-up workflow from step 5.

What To Do Now

Finally, here it is: your step-by-step guide for creating successful BuzzFeed style quizzes. If you're ready to launch a BuzzFeed-style quiz that captures qualified leads and feeds them into built-in email automation, check out involve.me, the AI quiz funnel builder with a built-in CRM and email automation. Sign up today and start creating your very own BuzzFeed-style quizzes that will take your brand to the next level!

Note: When creating or sharing BuzzFeed-style quizzes, make sure to respect copyright and use only original or properly licensed content.

Ensure that you employ the correct proportion of fun and marketing tactics in your quiz. This will make it great shareable content, making you or your brand go viral.