Landing Page Design Trends for 2022

Upcoming web design trends to try out

2022 design trends suggest a further departure from minimalism we were seeing everywhere in the late 2010s. 2022 web design is full of colors, callbacks to retro print styles. But also brings in a few never before seen futuristic touches that are now easily accessible as design tools get more advanced.

Landing Page Design Trends for 2022

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So what will websites look like in 2022? Before we start, keep in mind that these are just trends and you’re going to ultimately do what YOU like for your website so if you don’t like these designs, that’s fine, you do you!

1. One-page websites

You’re living under a rock if you haven’t heard of website builders like Wix or Squarespace. The rising popularity of these tools makes it possible for anyone to make a website. People with very little design or coding skills can make a website in a few minutes, so it’s worth making it with just one page.

One-page websites are often used as portfolios for designers, photographers or writers. Some people even use these pages as digital CVs to leave a memorable impression.

This one-page website was made in involve.me. It’s a photographer portfolio showing examples of her work to attract new clients.

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Art projects and campaigns can also benefit from the simplicity and straight-forwardness of one page websites. The whole website is dedicated to one project where it doesn’t have to split the attention.

One-page websites are also a great place to hold links to everything you’re working on. If you’re an entrepreneur or an influencer working on multiple things all at one, check out Vlad Gozman’s website as an example of a quick page you can make.

Landing Page Design Trends for 2022Source

Gen Z is predicted to become the most entrepreneurial generation so we’ll be seeing a lot more of these minipages in the upcoming years.

2. Oversized typography

Ridiculously large text that covers almost the entire screen is great for 2 things: it relays a simple message very clearly. The person who made this website, David Cale, is a digital product designer, there’s no doubt about it.

Landing Page Design Trends for 2022Source

Ridonculous typography is also extremely versatile. It can be used in minimalist design as the one and only element there taking space. Or use it in maximalist design to tie everything together and overpower the noise. I’m here for this trend.

3. Graphic text instead of images in headers

Landing Page Design Trends for 2022Source

This is actually a result of the previous trend combined with another, rather utilitarian, trend: page loading speed. Images make your page load slower and you can’t have that happening in 2022 anymore. People will click off, move on the next Google search result and buy from there instead.

Landing Page Design Trends for 2022Source

This is why oversized graphic text will be replacing website headers in 2022. It’s a clever combination of crystal clear messaging and helping your website load faster. Avoiding customer frustration will never go out of style.

4. Using 2D and 3D design together

Creating two-dimensional design and three-dimensional design used to be two separate skills for designers and illustrators. But as new tools emerge and make it easier to merge these skill sets, we can expect to see more websites look like this.

Landing Page Design Trends for 2022Source

If you’ve used the internet in the last 3 years, you must have seen these out of proportion characters on corporate websites. Initially used by facebook, this illustration style, Alegria, was soon copied by other tech companies and gained mainstream popularity. And just as fast, in 2021 this:

Landing Page Design Trends for 2022

became this:

Landing Page Design Trends for 2022

which has now evolved into this:

Landing Page Design Trends for 2022Source

Digital design tools and even animation tools are getting more powerful and easier to use, which means people can create crazy advanced things like these easier than before.

Alegria had its moment, it was fun and it’s over. ’m excited to see these everywhere in 2022, they’re super whimsical, they add character and panache. NEXT!

5. Glass-like textures

Landing Page Design Trends for 2022Source

Here we go with the futuristic sci-fi stuff. Every hot upcoming trends list needs something like this. How did we get here? Basically, now that everyone used their lockdown online courses to design professional looking graphics in Canva, actual professional designers have been stepping their game up.

Here’s a hyper-realistic 3d glass animation by Nathan Riley on Dribble that shows us how this trend can be used in corporate ads and websites. Chef’s kiss, Nathan, chef’s kiss.

6. Art deco

Landing Page Design Trends for 2022Source

Art deco was an architecture style popular in the 1920s and 30s. Think The Great Gatsby and flapper dresses. It’s full of geometrical lines and bold decorative elements. It’s pure opulence and extravaganza. This is NOT a minimalist style. But it is quite sleek and I’m excited to see what brands do with this trend.

Landing Page Design Trends for 2022Source

In web design, we’re expecting to see some art deco inspired line work, shimmery gold textures and dark jewel tones characteristic of the era.

7. Collages

Landing Page Design Trends for 2022Source

Collages have gone from vision boards in college bedrooms to wed design design. In 2022 they combine illustrations, 3D as well as 2D graphics. These are easy to make without much skill in graphic design which makes this trend accessible to many people and why I think we’re going to see this a lot.

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This eclectic style comes with a lot of creative freedom and variety, which will keep it fresh and popular long past 2022. Digital collages also emulate paper textures, which brings me to the next trend for 2022 web design.

8. Paper cutouts

Speaking of paper textures, say hello to actual paper. Well, digital paper closely resembling real paper. If you’re taking anything from this, it should be that web design in the 2020s will be about making the objects on screen appear tangible. Many of these styles aim to add depth, grit and tangibility to digital design.

Landing Page Design Trends for 2022Source

The traditional artform of cutting paper dates back to 4th century China and now has made it to the digital world. We have seen this before, but after brands with corporate budgets took it to the next level in 2021, I think we’ll be seeing a lot more of it in 2022.

Take a look at this paper cutout animation from Vogue.

Landing Page Design Trends for 2022Source

9. Riso print

Landing Page Design Trends for 2022Source

Another blast from the past! Riso was popular in the 80s when a Japanese brand invented a machine for high-volume photo-copying and printing - the risograph. It was originally intended to be an office printer because images came out with many imperfections - alignment and colour distortions, ink bleed, grainy textures.

These imperfections are what the world fell in love with then and what add a fresh and unpredictable feel to digital design in 2022. Print itself might be dead, but the nostalgia of its early imperfect form is coming to live in 2022.

10. Gender neutral design.

Landing Page Design Trends for 2022Source

Overly gendered web design is a fad we’re leaving behind in 2022. Not all digital make-up stores need to be neon pink and camping gear logos don’t need guns and whiskey. We can do better.

In 2022 we’ll be seeing shampoo brands aim to wash hair based on its needs rather than whose head it’s on. More body washes called “Lemon & Green Apple” in neutral packaging and less “Bootylicious Summer Vibez” in a glitter tube.

Snapchat went as far as removing asking for gender completely, they didn’t find it necessary for their app and many other apps agree.

Landing Page Design Trends for 2022Source

If even a period tracking app like Clue can have a gender neutral design, that’s how you know it’s time to move in. Their app design managed to merge medical questions with personal ones while still being intimate and comforting.

Landing Page Design Trends for 2022Source

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So what can be expect from 2022 landing page design?

2022 landing pages will be a colorful blend of references to print styles, oversized typography and texture. Designers will take advantage of their tool stack to print depth and tangibility of the traditional art forms into the digital world. Minimalism will still be present, but slowly fade out as the decade embraces more bold, over the top styles.