12 Lead Generation Quiz Tips From Experts

We asked 12 marketing pros about their experience with quizzes.
Here's what they said:

Rapidly changing technology has paved the way for thousands of effective and useful marketing methods and social media quizzes happen to be one of them.

12 Lead Generation Quiz Tips From Experts

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These are the digitalized methods of questionnaires and interviews except that you don’t need to spend hours and several resources to collect the desired information. Rather with a few simple clicks or taps, you can not only easily create an online quiz, rather have them quickly analyzed too- thus saving you loads of precious time!

While they can be very easy to curate, there are certain tips and tricks that can help you gain the maximum results as well!

We have asked several industry experts to give us an insight as to what they believe leads to a successful social media quiz campaign, so let’s dive straight into them!

#1 Have a clear goal

When it comes to creating content in whatever form, the most important thing is always to ensure it serves a specific purpose.

Before you can start off, you have to know your “why”.

Why are you creating this lead gemeration quiz?

If you can’t clearly define your reason for doing it, you won’t be able to form a comprehensive and constructive quiz.

According to Daniel Foley, SEO Executive at MCS Software Rental, making a social media quiz with the sole purpose of staying up to date on the most recent trends will not serve you any benefit rather it might turn out to be more costly and time-consuming.

“Don’t formulate a social media quiz just for the sake of staying up-to-date on the most advanced trends,” Foley said. “Use this interactive content as a tool for managing a particular strategic objective. Is your aim to spread awareness about your brand? Perhaps it is to teach your audience or gain a higher level of insight into their behaviors, likes/dislikes, lifestyle, or personality. Determine your objective so you have a roadmap for the production process.”

Daniel Foley

SEO Executive at MCS Software Rental

# 2 Keep your quizzes straightforward and short

Brevity is extremely vital in creating a successful social media quiz.

Cari Casas who works as a social media marketer at Herrman and Herrman PLLC, says they utilize social media quizzes to find out who is engaging with their social media profiles and who their target audience is. Their questions are mainly aimed at informing people how to respond to an accident and seek assistance.

“The best advice I have to offer about social media quizzes is to make them straightforward and short. Users will quickly lose attention if the quiz is too long and will likely avoid them in the future.”

Cari Casas

Social Media Marketer at Herrman and Herrman PLLC

Furthermore, according to Hanah Alexander, who runs TodayTesting.com, “social media quizzes shouldn’t take more than 2-3 minutes to get through.”

In other words, keep your quizzes to about 5 to 10 questions total. Anything longer than that, and you’ll lose your audience.

Since people's attention spans are shorter than ever, whatever you can do to draw them in is a competitive edge in breaking through the distractions, noise, and clutter on the internet.

#3 Make it about the customer

Your social media quiz shouldn’t feel like an ad for your product or service. A good quiz makes your audience feel engaged and prioritized.

Harriet Chan who is the co-founder and marketing director at CocoFinder has excellent insight into this matter thanks to his great experience.

“For anyone looking to do social media quizzes, ensure that the quiz is about your customers. People naturally care about themselves and would respond to anything that addresses them directly. For instance, if you are in the business of organizing funerals, you can ask them how they'd want to be remembered.”

Harriet Chan

Marketing Director at CocoFinder

Doing this will allow you to learn about the dislikes and likes of your customers.Understanding your customers’ preferences can help you improve your offerings and bolster your bottom line.

#4 Don’t offer incentives

Many people may argue that giving incentives may be a great way to create engagements and interactions on a quiz which would then result in substantial benefits. After all, what better way to get people to spend a couple of minutes taking your quiz than to give them a little something in return?

But is it a good idea for every business to provide an incentive for taking a quiz?

“Offering incentives invites unwanted leads into the mix and spoils the overall results you get from your efforts.”

Charles Leduc

COO at Mold Busters

Leduc argued that offering incentives to take a quiz can “invited unwanted leads into the mix” and spoil the overall results you get from your efforts.

#5 Use quizzes to prequalified leads

While you can attract a wide array of leads on social media quizzes, is it possible for a quiz to prequalify leads as well?

“We moved to using quizzes to prequalify leads and saved so much time on emails and phone conversations that we adopted the same strategy on their website too!”

Jason Kudlock

However, when they moved to using quizzes to prequalify leads, they saved so much time on emails and phone conversations that they adopted the same strategy on their website too!

#6 Find the right platform to promote your quiz

Don’t just assume your quiz or poll is a good fit for every social media channel. Depending on the content and style of your quiz, it might be a better fit for Facebook than Twitter, or vice versa.

"I would recommend social media marketers find the right platform for each quiz or poll before working on the campaign. It is crucial because every platform has a different way to offer these services and you do not want to get confused among them. For example, LinkedIn offers an excellent feature to run some polls and people love to contribute their opinions there.”

Richard Lubicky

Founder of RealPeopleSearch

Lubicky said their company gets indirect feedback in the form of data collected from various platforms. They use Facebook to gather an understanding of the requirements, needs, and opinions of their targeted audiences.

In addition to this, they also use various other social media sites to post quizzes in order to obtain a direct reaction from their prospective clients.

#7 Make your quiz fun

Nobody wants to spend a few minutes taking a boring quiz. You need to make sure your quizzes and polls are fun and engaging, so your audience will actually want to participate now and in the future.

According to Matthew Paxton of Hypernia, creating interactive content with polls and quizzes is a low-cost solution for business owners, entrepreneurs, brand managers, and social media managers looking to develop a social presence for their companies. But there’s a catch…

“The trick is you just have to make a quiz that is as fun and as creative as possible to help your audience know where they stand which can be a way to introduce your brand, your products, and/or your services and sell it to them.”

Matthew Paxton

#8 Use a variety of question types

Quiz abandonment is a major challenge you have to overcome with your audience. Often times, someone will start to take your quiz, answer a couple of questions, get bored, and then drop out before completing it.

How can you combat this problem?

One strategy is to make sure each question is different and unique, changing up the style and type of prompt to keep the user engaged and interested.

Stephan Curry of CocoSign said his company has used quizzes and polls to drastically increase their engagement rates several times over, and he’s had the best results when he’s varied the types of questions being presented in their quizzes.

“More choices, image choices, shorter text response, yes-or-no, scale - combine all of these into your quizzes. Social media quizzes are different, people invest more in the quiz as they go along. To create creative questions, combine your types of questions, and you will draw people to the end.”

Stephan Curry

CocoSign/div>

#9 Use visuals

Which do you think is more engaging: a bunch of plain text or some bright, eye-catching images supported by interesting content?

The choice is pretty obvious, right?

One great way to make your quizzes more interesting is to add some nice visuals to it. This keeps your audience more engaged and helps them move forward toward the end, rather than getting bored and dropping out.

“Quizzes that are primarily text-based are tedious. Try to lighten things up with images.”

David Farka

CEO at UpperRanks

#10 Touch on audience pain points

Selling to customers who are unable or unwilling to purchase is a significant drain on your sales productivity, budget, and team. However, understanding your customers’ pain points can drastically improve this problem and even more, this can simply be done via your social media quizzes and polls.

Digital marketing expert Rob Powell states that he frequently uses knowledge test quizzes on Facebook and Twitter to test people’s knowledge about SEO. And this has helped him gain more subscribers as well as “traction on social media”.

“If you want your quiz to gain traction on social media, try to touch on the painpoints of your audience.”

Rob Powell

This does a couple of things.

First, it creates an emotional engagement with your audience, giving them something they can immediately relate to. This will keep them interested in your quiz, increasing the chances that they complete the whole thing.

More importantly, addressing your audience’s pain points in your quiz will increase the quality of feedback you get. Your users will have a chance to provide valuable insights based on their own experiences.

#11 Post your quizzes at the right time

Have you ever felt that despite following all the dos and don’ts of posting content/social media quizzes, your quiz never seems to do well? Well, it might probably be due to the timing of your quiz posting.

If you post your quizzes at the wrong time, your audience might not see them or may not have the time to participate at that moment.

“It’s very important to understand that different niches may have different engagement timings.”

Olga Voronkova

Of course, the ideal time can vary greatly depending on who your audience is, as Voronkova explained, “It’s very important to understand that different niches may have different engagement timings. For example: If your content tends to chefs and restaurants in general you might have high engagements later at night since 6-9 is primetime for restaurants. So, you will have to analyze what’s best for your business keeping the general demographic in mind.”

#12 Don’t let engagement end at the results

The last piece of advice on our list is to make sure that the momentum does not die out once the desired results have been achieved.

Your quiz is usually just the very first part of a bigger overall marketing campaign, so you have to keep the momentum going by furthering the conversation.

“Your quiz is usually just the very first part of a bigger overall marketing campaign, so you have to keep the momentum going by furthering the conversation.”

A Final Word

All in all, while making the most out of social media quizzes can be tricky, our tips above from well-known and accomplished industry experts can provide you with some relief in helping you gain the best out of this interactive and handy marketing tool!

Get Started: Make A Lead Generation QuizUsing One Of Our 200+ Templates

What's your fashion personality
What's Your Fashion Personality
What personality type are you
What Personality Type Are You
90s nostalgia quiz
90s Nostalgia Quiz
Test your history know how
Test Your History Know How
What type of reader are you
What Type Of Reader Are You
Love test
Love Test
IQ test
IQ Test
What's your travel type
What's Your Travel Type

About Author

Scott Winstead is the founder of MyElearningWorld.com. He specializes in learning management systems (LMSs), remote work, digital marketing, and more.