Shopify Alternatives 2022

Shopify is a great, but it's not for everyone.
Here are some alternatives to consider.

Shopify is the go-to platform for e-commerce businesses. However, Shopify isn't the only game in town. There are alternatives to Shopify that are worth considering for your business.

Shopify Alternatives 2022

Shopify is the best option when you want total control over your shop and its design or when you need integrated e-commerce features that would be too expensive to install from scratch on another platform.

Shopify is a great platform. However, it's not always the best tool for every job. If you're starting an online shop and you want more flexibility or fewer limitations (or Shopify doesn't support your desired payment gateway), there are alternatives to Shopify that you should consider as well.

Quickest Ways To Start Selling Online in 2022

Sometimes you just gotta get your product online and start getting sales as fast as possible. Both options on this list will take you from no website to sales in a few minutes.

Will they create a whole website? No. That's kind of the point. Selling without a website started as a trend among influencers who just wanted a shoppable link their Instagram bio. But it's gone way beyond that. These are the tools that help you create sales before you even have a website: is a powerful drag & drop builder that helps you get you product online in just a few clicks. You can select from an extensive template gallery to collect one-time or recurring payments.

All templates are easy to edit and mobile-friendly. Selling online with can be as easy as slapping your logo on a template and hitting “Publish”. Or as complex as setting up a system where each shopper gets custom pricing based on what product options they select.

Lead Generation Quizzes PROS

No transaction fees. doesn't take a cut from the payments you generate on the platform.

200+ editable templates. You can add your backgrounds, upload your logos and fonts, even control button size and roundness to match your brand.

Product recommendation quizzes. can have a human conversation with your shoppers and guide them to the right product automatically.

Custom real-time price calculation.'s flexible price calculators work allow customers to mix and match add ons and create their own pricing packages.

Recurring payments & one-time payments. supports both ways to collect the payment - the choice can be up you or up to what option the customer selects.

Feedback Surveys CONS

No CSS or other forms of code. is strictly a no-code builder for better or worse. Everything is 100% drag and drop.

No inventory tracking. You can limit the number of payments you accept and how many products per purchase you sell, but you'll need an excel sheet to tell you many products are left.

No phone number verification. If a customer gives you their number, there's no way to check if it's a real phone number. You'll just have to trust them.

To sum it up: is perfect for getting your product ready to sell online in a few minutes. It has an impressive template gallery that's easy to customize. Features like built-in emails and integrations help you automate your work.


Gumroad is the go-to platform for digital creators to sell and deliver digital goods. All products listed on Gumroad are available on their discovery page where it's easy for customers to find your brand.

While Gumroad excels at getting you free visibility, it's not very generous with customization options. That is if you don't know how to code. Which a large part of their community aimed at digital creators does.

Lead Generation Quizzes

Gumroad PROS

No monthly fees. While Gumroad doesn't charge monthly fees, they do take up to 9% cut off your sales, which can add up at the end of the month.

Product discovery marketplace. Being on Gumroad means being featured in their marketplace where customers can find you.

Quick to launch. Creating a sales page in Gumroad is pretty fast and straightforward.

Gumroad university. Gumroad creators have access to innumerable resources that help them grow their business.

Feedback Surveys

Gumroad CONS

Transaction fees. Gumroad takes up to 9% of what you earn, which can ultimately cost you more than Shopify.

Creator community. Gumroad is one of the leaders in the digital creator space which comes with helpful resources and potential higher visibility.

Not built for physical goods. Gumroad is a digital creator marketplace for online courses, ebooks or podcasts, and a variety of other digital products.

No templates. Gumroad's sales pages can be edited with CSS, which is not as easy as drag & drop or just grabbing a pre-designed template.

To sum up: Gumroad is the perfect tool for people selling digital goods. It can boost your product's visibility and bring traffic to your sales page. It helps you build a community around your product early on, which is invaluable when you're just getting started and don't have the budget.

Best Shopify Alternatives For Large Online Stores 2022

Let's start by comparing the popular e-commerce giants - Shopify alternatives that were designed specifically for large online stores. These tools are powerful but don't have high monthly fees and very long-term contracts. They also often have integrations with payment gateways you already use.

BigCommerce vs Shopify

What about BigCommerce? Well, it offers many of the same features as Shopify (such as order fulfillment & dropshipping capabilities apps like Oberlo) and additional payment gateways.

It has the best SEO capabilities on this list, which means using BigCommerce gives your products the highest chance of showing up in Google search results for free.

BigCommerce is also the best choice when you want a wider range of products, add-ons and integrations without spending too much on them (and having them forever).

Lead Generation Quizzes

BigCommerce PROS

600 products vs Shopify's 100 for shops with diverse options.

No usage fees - everything costs a monthly fee plus add-ons/extensions.

No transaction fees. This is only possible on Shopify if you use their built-in payment gateway, which doesn't work in every country.

Reporting & review generation included on lower plans.

Easier to manage inventory & orders, cheaper for high volume sellers.

Feedback Surveys

BigCommerce CONS

Sales limit. While there's no revenue limit on Shopify, on BigCommerce you need to upgrade to a custom enterprise plan if your store makes over $400,000.

Abandoned cart saving functionality on the $29/month plan in Shopify. BUT BigCommerce includes 3 automated emails instead of 1 on Shopify.

No multilingual store. If selling in different countries and their respective language is a deal-breaker, then this isn't for you.

100+ payment gateways on Shopify compared to BigCommerce's 40.

Drag & drop template editor is easier to use in Shopify, however, you can only edit one of the free templates in it. You can edit all the free templates in drag & drop on BigCommerce.

To sum up: BigCommerce is great for larger online shops that need more flexibility at lower costs.

Magento vs Shopify

Magento is the #1 open source eCommerce solution available today, letting you build your own online store using free software. Similarly to WordPress, Magento is free to install.

What you do have to pay for is hosting, which starts at around $10 a month. As an open-source platform, it offers customization options only limited by your coding skills.

Shopify vs Magento is not really fair to compare, because Magento was designed for large shop owners from the get-go. Magento's main benefit is that it can easily scale with your shop - going from a shop with 1 product to a shop that sells 100s.

This scaling doesn't come at the cost of traffic you receive from Google either, meaning highly relevant visitors will still be able to find your shop even if you have 1000s of products instead of merely 20 or so.

Lead Generation Quizzes

Magento PROS

User-run support forum. As an open-source tool, Magento comes with a large and helpful online community to exchange ideas with.

Platform flexibility. On Shopify, you can customize what Shopify allows you to customize. On Magento, you can customize anything if know your way around code.

Cheaper for sellers with revenue over $400,000+. On Shopify this requires a custom enterprise plan.

Integrated SEO functionality to help your products get organic visibility as you scale.

Feedback Surveys

Magento CONS

Difficult setup – unlike other open-source software, finding a Magento hosting provider is difficult (Site Ground is a popular option).

Monthly server fees instead of Shopify's yearly fee. The monthly includes unlimited bandwidth, however, so file size is not a concern after the first month.

Steep learning curve. Custom-coded solutions are always going to be harder to learn about than drag & drop apps.

WooCommerce vs Shopify

WooCommerce is actually the largest e-commerce platform on a global scale. 21% of online stores are powered by WooCommerce, closely followed by Shopify at 18%.

WooCommerce is the best Shopify alternative if you want to build your shop on top of an existing WordPress site. This platform has plugins that let you sell products with just a few clicks - no coding necessary.

WooCommerce is also good for users who already have Amazon, eBay or PayPal accounts and don't want to create yet another one on their shop's backend (on BigCommerce).

Lead Generation Quizzes

WooCommerce PROS

100% flexible. Unlike Shopify, your WooCommerce store is self-hosted, which means you can change anything and customize every aspect of your store.

Plugin extravaganza. WordPress offers 50,000+ plugins you can use to customize and scale your store.

Largest template gallery. You might need to know the basics of HTML and CSS to edit the templates though.

Shopify charges extra for using payment gateways like PayPal and Stripe. With WooCommerce is just about finding the right payment plug-in.

Feedback Surveys

WooCommerce CONS

Difficult to set up. It's almost like the setup process is there to test how ready you are for figuring WordPress out. If you already have, however, it'll be a breeze.

Dependent on WordPress. If WordPress is not your thing and you don't intend to put in the time to make it work, WooCommerce is not the best option for you.

No customer support. Much like WordPress, WooCommerce doesn't come with official customer support so you need to be able to figure things out.

Basic coding skills needed to edit your storefront.

To sum it up: WooCommerce is the best option for WordPress geeks. It's super customizable, it comes with pre-built extensions for creating your own custom solutions and it's one of the cheapest options. Has over 4000+ free design templates available on Theme Forest.

Volusion vs Shopify

Volusion is a fast-loading eCommerce solution that can help you start selling online right away. If you want to add shopping cart features quickly and easily, this could be the best Shopify alternative for your business.

Lead Generation Quizzes

Volusion PROS

Feature-rich. The features of this tool are overwhelmingly abundant. Great if you know exactly what you need.

Mini plan for $15/month. This is quite uncommon to see. You can sell up to 100 products with this plan.

Unlimited product options & variants. Shopify caps options to 3 and variants to 100.

Built-in promotion features. Volusion aims to not only set up your store but also help you create sales with fun features like Deal of The Day.

No transaction fees. Shopify takes a cut of your revenue unless you use their built-in payment gateway powered by Braintree.

Feedback Surveys

Volusion CONS

Can get more expensive than Shopify. Volusion offers a lot of features but you might have to pay more to get access to them.

No built-in blog. This is a bit of a letdown since Shopify, BigCommerce and WooCommerce do all have this option.

No-go for digital products, so that's what you're selling, we'd recommend instead.

To sum it up: Volusion is an excellent shop building platform that's easy to get started with. It's not possible to sell digital products there, though, and it lacks an integrated blog

PinnacleCart vs Shopify

PinnacleCart is a lesser-known shop building solution that's versatile enough to fit the needs of many types of online stores. If you don't mind sacrificing Shopify's robust feature stack for waving transaction fees, PinnacleCart is an option to consider.

Lead Generation Quizzes

PinnacleCart PROS

Unlimited products. Shopify caps your product variants at 100, Big Commerce at 600.

Unlimited administrative accounts. Available on higher-tier plans.

No transaction fees. Shopify only omits additional transaction fees if you use their own solution "Shopify Payments" powered by Braintree.

Feedback Surveys

PinnacleCart CONS

Their cheapest plan starts at $79, instead of the average $29.

Fewer integrated apps. They are integrated with big players like Facebook and Mailchimp, but if you're using something more niche, you might not find it.

Fewer payment gateways. 30+ compared to Shopify's 100.

To sum it up: PinnacleCart is a shop-building platform for those who already know what they need and won't mind figuring out how to work it all. It offers a free migration of your account from another platform and doesn't charge transaction fees.

Best Shopify Alternatives For Small To Medium Sized Business 2022

The tools on this list are primarily dragging & drop website builders with a great built-in online store. With little coding skill, you can set up shop with these solutions.

How they work: You choose one of their pre-built templates or upload your own design and adjust the content to fit your needs with visual editors. Most of them have an app store where you can find third-party apps that provide further options for your shop building.

All of the tools on this list have a free plan that comes with limitations but is enough to get started with experimentation. The more affordable plans are paid monthly which makes it easier to give them a try without having to commit too much money upfront.

Wix vs Shopify

Wix is best suited for people who want to create a shop and sell things but don't know much about HTML or CSS. It's very easy to use and has an intuitive drag-and-drop editor which lets you create your shop without touching any code whatsoever.

The tradeoff? You'll end up with a template that looks like everyone else's shop. That means no "wow" factor and no real identity of your own online shop beyond the products you're selling.

On top of that, it lacks many important features such as customer reviews and order tracking, even though they do plan on adding those soon according to their roadmap.

Lead Generation Quizzes


From no website to selling products in 1 day. Wix is one of the fastest ways to create an online brand.

Cheaper than Shopify. Basic store features are less pricey than other options. Find a price comparison of Wix and Shopify here.

No transaction fees. Shopify only omits additional transaction fees if you use their own solution "Shopify Payments" powered by Braintree.

Easier to build than WordPress. Easy for anyone who has used any kind of online shop template before on sites such as or theme forest etcetera.

Community-driven add-ons can add some functionality, but we don't recommend using them until they're officially released and proven stable, since they can break your shop.

Feedback Surveys


Not SEO-friendly. It is possible for a website built in Wix to show up on the first page of Google when a shopper searches for your products, but it is harder than with Shopify.

A shop that looks like everyone else's. If you just need a quick way to start selling your products, Wix is great, but if you want something fully flexible, it's not it.

Not scalable. While Wix allows you to upload up to 50,000 items (at least in theory), it is not advisable to use it for larges online stores with more than 300 individual products. The more products and orders you manage, the slower your backend will be.

In short: If you have zero technical knowledge but still want a slick shop, Wix is a good option. Just don't expect it to be a shop that will help you stand out from the crowd.

Weebly vs Shopify

Weebly is very similar to Shopify in its ability to create a shop that looks professional and ready to sell. It has an easy drag-and-drop editor that lets you build your shop without touching any code whatsoever.

Weebly's plans start at $10/month, but it costs extra money to use all of their features so you might not get the same value out of Weebly compared to Shopify.

You can't try out Weebly's shop templates before buying. You'll have to pay for one of their paid templates to see how it works while Shopify offers 14 totally free shop templates that give you a feel right away.

Lead Generation Quizzes

Weebly PROS

From no website to selling products in 1 day. Wix is one of the fastest ways to create an online brand.

Best marketing features on the list. Built-in emails, SEO options, and social bookmarking will help you promote your store better.

Drag and drop interface. This will be loved by anyone who wants to build a shop easily. Just drag the blocks around!

One of the cheapest options on this list. $10/month for unlimited products is hard to beat. Shopify starts at $29 on the basic plan.

No transaction fees. Shopify will charge you if you use anything but "Shopify Payments".

Feedback Surveys

Weebly CONS

No customer login. Customers can't create a profile in your store so it's hard to get the full picture of who your shoppers are.

Not scalable. Once your small store is not so small anymore, you might need more powerful features.

Low customizability. Weebly's drag & drop editor is fairly easy and fast to use, but it doesn't offer as many features as Shopify.

To sum up: What Weebly lacks in flexibility, it makes up for with simplicity. Weebly's eCommerce tool comes with all the basic features you need: online store, checkout process, shop management and inventory tracking. All this for a quite cheap rate compared to other shop-builders.

Squarespace vs Shopify

Squarespace is a shop-builder/website builder hybrid. You get the benefits of both with Squarespace, you can use it to build your shop OR just your website. Compared to Shopify, Squarespace offers a lot more website-building functions.

Squarespace's shop templates are also very modern and customizable. If you buy a premium plan, your shop will have a customized domain name and will be optimized for search engines to help shoppers find you faster.

Lead Generation Quizzes

Squarespace PROS

Web-builder features. This platform is good for both shop building and normal websites because it has a ton of options for any kind of website.

Content-driven selling. If driving traffic to your store via blog articles is part of your sales strategy, Squarespace is for you.

Includes selling services and subscriptions. Squarespace's advanced web builder allows for a larger variety of options when it comes to what kind of product you sell.

SEO features. Definitely better SEO options than the other options on this list. This will bring more traffic to your website.

Express check out. A neat little feature helping shoppers complete purchases as fast as possible.

Feedback Surveys

Squarespace CONS

Not the easiest to use. Especially compared to other tools in this category, Squarespace takes some time getting used to if you haven't used it before.

$54/month to save abandoned carts. On Shopify this feature is available for $29.

Only two payment gateways. Compared to Shopify's 100+ payment gateways, Squarespace only offers PayPal and Stripe.

To sum up: Squarespace offers great eCommerce tools along with lots of website-building features - all under one roof! This makes it perfect for anyone looking to build both their shop and their website. They're also affordable, starting at $23 per month for the shop-only plan.

If you're looking for the best platform to turn your handicrafts into a profitable business, here are the options for you.

Etsy vs Shopify

Lets take a look at Etsy, the most famous marketplace for handmade goods and crafts. Etsy is a shop-builder and a marketplace at the same time. This means that you can either use Etsy to build your shop and list your products directly on the site OR you can open up shop elsewhere and link it to Etsy.

Etsy has more than 53 million unique monthly shoppers, so if you're looking for buyers, this is definitely where they will be! It's also one of the biggest search engines for handmade goods. If someone wants something which doesn't exist already, they'll probably find what they want on Etsy.

Etsy supports all kinds of shop and product types, and doesn't charge extra for selling in different categories. You can even sell digital goods in your shop!

Listings stay on Etsy for 4 months. After that time they automatically expire, so if you want to keep a shop listing up longer than 4 months, you'll have to renew it yourself with an additional fee. Etsy charges $0.20 per item listed in the marketplace and $2 for shop listings (which is way more than Shopify's $9).

Lead Generation Quizzes


A reputable name in the handmade craft world - lots of people shop here every day. Etsy is a trusted platform and some of that trust will transfer to you!

An online marketplace where you gain exposure and find customers without you doing much promotion elsewhere.

Easy to use. The framework is already built for you - just upload your products and write up a description.

Low-cost. You have to pay listing fees and transaction fees, but you don’t have to pay an extra monthly charge on Etsy's standard plan.

Feedback Surveys


Zero creative control. You can't customize your online storefront or product listings much. Etsy aims for a unified shopping experience across all their stores.

Restrictions on what you sell. There are things you cannot sell in Etsy. Etsy products need to be handcrafted, vintage or unique. You can sell handpainted iPhone cases, but not iPhones.

Transaction fees. Etsy takes 5% of what you sell plus a 0.20cent listing fee.

The bottom line

Shopify has a unique advantage over Shopify alternatives: an active and supportive Shopify community with tons of resources and guides available for new and veteran entrepreneurs alike. The trick with Shopify is figuring out how to get past these limitations so you can grow your shop.

Check out each platform carefully before making your choice.