How to create your own personality quiz + free templates
Create a personality quiz for your website or social media
4th January 2021 by Monika Ben
“What’s your Instagram aesthetic?”, “What early 2000s boyband is your website?” and “What
kind of manager are you?” These are all equally valid questions -- and people would rather
answer those types of questions, than mindlessly fill in their name, email, occupation, and
time zone. Personality quizzes allow you to have conversations with your audience and turn
them into email subscribers and customers.
Get Started: Make Your Own Personality TestUsing One Of Our 200+ Templates
What's Your Fashion Personality
What's Your Emotional Intelligence
What's Your Productivity Personality
Face Mask Shoppable Quiz
What Type Of Reader Are You
What's Your Travel Type
What's Your Skin Type
Are You A Business Starter
Why you need a personality quiz
A personality quiz will help you grow your email list for free. You can use it on your
website or social media.
Clicking answers in a personality quiz is more fun than filling in a contact form. Only 10%
of people who click on an average form actually fill out the whole thing. Personality
quizzes, however, convert over 58% of clicks into leads.
There are a few reasons personality quizzes work better than forms. First of all, they’re
more fun. Who wouldn’t want to know what tax rate they’d pay if they lived in ancient
Egypt?
Using a personality quiz on your website is an honest, personal way to fill your email list
and get more sales. Many businesses, entrepreneurs, and influencers use personality quizzes
as a non-invasive, value-first way to turn their website visitors and social media audience
into sales.
Maria, the host of the Bloom and Grow Radio podcast, uses a Plant Parent Personality Quiz to
grow her email list and get more listeners and affiliate sales. She features it heavily on
her social media and her website. She even trademarked it, establishing her authority on the
subject.
On Maria’s website, the quiz is linked right next to the “Subscribe Now” button. They’re the
first two call-to-actions you see when you go to her website -- because they’re the most
important!
“Subscribe Now” and “Take Plant Parent Personality Quiz” accomplish the exact same thing -
getting people to sign up for her email list. More eager visitors can sign up directly by
hitting the “Subscribe Now” button and the more hesitant ones can engage in a fun,
interactive personality quiz to get further introduced to Maria and her content.
Subscribers who do take the quiz are asked for their email to get the results. Based on the
results, Maria can send different product recommendations and content to them, while
subscribers who did not take the quiz have to find their own way around her content
library.
After passing through the email gate, Maria’s quiz takes visitors to a page where they can
see what their unique strengths and weaknesses are and what plants are best for their
lifestyle and expectations.
Quiz takers have the opportunity to see all the other results in case they don’t feel like
it’s a good match, or they can also retake the quiz as many times as they’d like. Maria gets
to keep all this information in her email system that automatically sends curated content to
each personality type.
This allows Maria to personalize interactions with her audience. Her content is more likely
to get more engagement if it’s relevant to each individual email subscriber. Knowing what
her subscribers are interested in, she doesn’t send “10 tips for juicier tomatoes” to cactus
collectors or “Rare succulent alert!” to urban farmers.
People who grow tomatoes on their balconies are very different from people who’d pay $1000
for a cactus. They engage with different content and buy different products. Maria’s quiz
segments her audience into different buckets to make sure everyone’s needs are met.
How can you make a personality quiz like this for your website? It’s easier and faster than
you think. Keep reading because I’m about to take you through every step of the process.
How to make a personality quiz for your website or social media
It’s not that many years ago when you had to know how to code in order to create any online
content, but (thankfully) those days are long gone. (Shout out to everyone who remembers the
early versions of WordPress.) Creating even the most complex virtual customer journeys is
all possible without writing a single line of code.
There’s a new no-code tool on the market every day, but it’s hard to know which one is right
for you until you’ve invested some amount of time working with it. For this tutorial we’re
going to use involve.me.
involve.me comes with 200+ templates that are 100% drag and drop
friendly - you grab whatever image, gif, text, or question layout you want to use and drag
and drop it in. Each template is adjustable in both look and functionality.
Get Started: Make Your Own Personality TestUsing One Of Our 200+ Templates
What's Your Fashion Personality
What's Your Emotional Intelligence
What's Your Productivity Personality
Face Mask Shoppable Quiz
What Type Of Reader Are You
What's Your Travel Type
What's Your Skin Type
Are You A Business Starter
Step 1: Pick a template
First of all, pick a template. It’s probably a good idea to pick one from the quiz or
personality test category, but if you like the look of a template from a different category,
you can easily make it into a personality quiz by adding your own questions.
Before committing to a template, you can preview all pages on desktop and
mobile .
Once you’re selected a template, you’ll be asked what outcome type you’d like to use. An
outcome type is a system in which the quiz results will be shown. Each template has the best
outcome type preselected already, but you can choose a different one if desired. Most people
go with “Answer-based outcomes.” You can change the outcome type later, so don’t worry about
selecting the wrong one.
If you’d like to adjust the look of your template, you can do so by clicking the edit icon in
the top right corner. Here’s where you can change the layout, colors, fonts, and
backgrounds. There isn’t an aspect of your template that can’t be personalized.
Step 2: Replace template questions with your quiz questions
Now for the fun part: making the content of your quiz. The majority of your quiz will be asking
your audience questions. There are many ways to ask questions in involve.me.
A multiple-choice question is one of the fastest ways to create a quiz.
You can type in your question and answer text.
A drop down question is ideal when you have many answers that can look
overwhelming. Hiding them in a drop-down question box will save vertical space.
Image answer questions are the most visually striking. They require a bit
more work because you need to find visual representations for each answer. But it’s worth
it, image answers get more clicks.
Sliders and ratings let quiz takers choose from a predetermined range.
They’re fun to interact with!
Open questions might not be the best choice for personality quizzes, since
you can’t use them to automatically determine what personality type to show, but they can
provide valuable insights. Use them as you see fit.
Step 3: Replace template results with your quiz results
The final page of your personality quiz is there to display results.
You can either create a final page for your personality quiz that shows the result or you can
direct people to your website. Or you can end your quiz with a “Thank you!” page and send
the results via email. (The email can also be sent from involve.me, you don’t need
any other tools .)
The results pages are the last pages you see in your quiz page layout on the bottom of the
editor.
To design the pages, simply click the page and change the text and images or drag and drop in
additional elements. You can also delete elements you don’t need.
For an additional boost on social media, it’s a good idea to add social shares. You
can customize the social share text and image for each result .
Pro tip : you can sell directly from this page. Drag and drop in a payment
element to connect Stripe and PayPal.
Step 4: Connect answers to results
Once you have your questions and answers, it’s time to connect each answer to a result.
You can connect each answer to one result, multiple results, or no result .
Simply click your question, and on the menu that opens on the right, click “Map to outcome…”
and pick the outcome from the drop-down menu.
If this answer is more important than others, you can give it more points by ticking
“individual score and calculation” located just above. This allows you to type in values
next to each answer.
You can assign different point values to each outcome on each answer. For example answering:
“I grow tomatoes on my balcony” will give 10 points to the “Urban farmer” outcome
“I’m sort of interested in herbs” will give 5 points to “Urban farmer”
“Gardening is a waste of space” will give -20 points to “Urban farmer”
This will make your personality quiz show more accurate personality types.
Step 5: Email gate your personality quiz
Once you’re done with your personality quiz, don’t forget to ask for a contact email. Add a
page before displaying the results and drag and drop in a contact form.
You can edit this contact form and ask for more, less, or different types of contact
details.
To make sure this page cannot be skipped, disable “Show page navigation” on the bottom right
of the content element panel.
Setting up emails is super easy in involve.me. Once you’re happy with the look and function
of your personality quiz, hit the big green “Publish” button.
You will be taken to a settings page. Scroll down until you see email notifications.
Select “Send custom emails to participants” and check "Send different emails for each
outcome".
Now you can create your email. You add images, gifs, links, and attachments. You can make
heavy use of the personalization tokens that pull answers from your quiz into your
email.
Step 7 (optional): Create a custom sharing image and text for social media
After setting up the emails, keep scrolling down until you find “Social Media Sharing.” Here
you can simply type in the text you’d like to show when your quiz is shared on social
media.
You can also upload your own sharing image. The quickest way to create a sharing image for
your quiz is to screenshot the first page.
Step 8 (optional): Connect Google Analytics and Facebook Pixel
Keep scrolling down the settings page until you make it to “Tracking.”
All you need to do is copy-paste your tracking IDs here.
If you’d like for your collected quiz answers to automatically talk with your CRM, email
software, or whatever other software you’re using, check out involve.me’s integrations.
When your personality quiz is ready, hit “Publish” and you’ll get a link, a short link, an
embed code, and a QR code to promote and share however you like.