Imagine you are looking for some products in an e-commerce store. As you scroll, you come across a section called ‘Just for You.' You click on it and find out that the products there match your preferences. How did the system know your tastes? It likely didn't read your mind. It's simply the recommendation engine's job, which is to recommend products that you may like. They use various data mined from a usage period to determine which product you are likely to buy.
Product quizzes work similarly. Like a recommendation engine, they try to determine the products that users are likely to buy. However, instead of using complex algorithms, it uses simple quizzes. Due to their simplicity and interactive nature, they are quickly becoming one of the top tools for marketers. Quizzes are powerful tools that don't require a lot of budgets, time, or effort to set up.
What is a Product Quiz?
A product quiz is exactly what it sounds like. It is an array of questions created to suggest products based on how it is answered. When you make a product quiz, you connect each answer to a product. At the end, the quiz recommends the best product match to your customers.
What happens here is somewhat similar to how large-scale recommendation engines work. The only difference is scale and flexibility. A person creates a quiz and can only follow a certain set of paths.
Due to their interactive nature, users are highly likely to answer quizzes. They help educate the users regarding products and drive leads and purchases. As per research by Barillance, personalized recommendations drive conversion rates and higher-order values.
Salesforce came to a similar conclusion, suggesting that personalized recommendations drive 26% of sales. 77% of marketers agree that interactive content helps bring back customers and increase exposure.
What Things to Keep in Mind?
A quiz serves as a microcosm of marketing fundamentals. If you nail the quiz, you will be rewarded handsomely. Quizzes are an effective strategy for learning about the user and providing a great experience. You can gain crucial information while making it fun for the user. Conversely, a poorly crafted quiz puts off customers. Here are some things to keep in mind when creating a quiz.
1. Identify your goal: Before you draft your quiz, understand your goals. Keep in mind what you are trying to achieve. An e-commerce store will want to drive up sales and generate leads. Similarly, an NGO will want to drive up donations.
There are secondary goals to consider too. Data gathering is vital for any business, and quizzes provide a great way. Several businesses also use quizzes as a point of first contact to drive the user toward the right path.
2. Segment your audience: As a business, you will likely be dealing with a wide variety of users. Teens, senior citizens, and working adults have different requirements and tastes. Customers can further be broken down into smaller categories. For example, men with beards, bikers, fashionistas, etc.
All these different types of people will have different preferences, and they might favor one kind of product over the other. Segment your customers into categories with a few questions to deal with it. And then use further questions to drive recommendations.
3. Make quiz results first, then create questions: Recommending the best product is the goal your quiz.. To make sure that you get there and that your answers match the quiz result, create the quiz result page before you write the questions. Doing this will move you in the right direction when making the quizzes.
4. Keep your quiz simple and neat: Writing the ideal quiz isn't as simple as it may seem. The writer needs to keep several things in mind to write a good quiz. The writer needs to know the audience and understand their way of thinking. The quiz should be simple and easy to understand.
During the quiz, the curiosity of the user will be piqued. Grabbing and holding the customer's attention determines the quality of the quiz. The number of questions should be neither too low nor too high, and a quiz of 5-10 questions works best.
Too few questions will not give you any meaningful data, while too many questions will confuse the customer. Likewise, the number of options in the answer should never exceed 6. Too many choices introduce user fatigue, and the customer might simply skim through the quiz. Adding pictures can also help to make the quiz more interactive and efficient. Keep this in mind when drafting the questions for your next quiz!
How to Make a Product Quiz?
Making a quiz can be rather simple, and many online service providers offer templates where you can make product quizzes. The process is simple and easy and can be done even by a person with little programming knowledge. To create a recommendation quiz, choose any online services and follow these steps.
1. Choose a template: Online quiz templates provide quizzes for many different purposes. Since we aim to create a product recommendation quiz, choose it in the category option.
2. Adjust the design: Select a layout that matches your business themes and looks. You can also choose a custom-made layout which will likely cost a bit more. Selecting the correct layout is important for a quiz. The quiz's theme should match up with the brand design of your business. A quiz that looks out of place can bring down the customer's mood.
3. Create the results page first: When it comes to creating quizzes, it's better to start from the end. It might not sound or feel the best way, but it is. Making the result page will let you ask better questions keeping the end goal in mind. Also, make sure to name your outcomes page as well so you can see what answers you’re connecting to what result.
You can also add the products directly on the results page from the website. This is also where to add your Call to Action (CTA). These buttons prompt the user to take action, such as 'Buy Now, 'Sign Up.' It can provide an easy way for the customer to complete their purchase.
4. Write the questions: Drafts questions that will show up in the quiz. Depending on your business, write out appropriate questions. Starting with a few general questions is a good way to start. That way, you can feel the kind of customer you are dealing with. After that, map out the answers to the questions to different outcomes so that the recommendations are personalized.
5. Connect the questions to the outcomes: After you are done with your questions, you must connect them with the results page. You have to click the question, scroll to "map the outcome," and choose the result you want to link with that question.
6. Preview and test: After you have connected your questions to the outcome pages, you can preview them on both your laptop and mobile. If you think something doesn't feel the best on either preview, you can go back to the design and change it.
7. Set-up automated follow-up emails: After reviewing and publishing your quiz, you can set up custom emails for anyone who takes the quiz. If you're selling stuff directly from the quiz, you can send them payment confirmations or just the quiz results.
8. Connect to Google Analytics, Google Tag Manager or Facebook Pixel: You can directly connect your quiz to any of the three and also send data directly to your email system or CRM by simply setting up an integration.
You can easily set this up before publishing the quiz, but you can also do it after, so you can make it live as quickly as possible.
Why Product Quizzes Matter?
Product recommendation quizzes can be a game-changer for e-commerce sites. They end up selling products four times better than regular advertisements. Choosing the right product recommendation quiz template will help you make your quiz even better, and it only takes several minutes to make a completely new quiz.
Quizzes are a lifesaver for new and small businesses that cannot afford expensive recommendation engines. They fulfill the same purpose; they are cheaper and easier to make. You can create a personalized experience for your customers by correctly employing product recommendation quizzes and making more purchase conversions.