How to Make Fun Quizzes for Ecommerce Audiences

Why did the tomato turn red? 🍅

Because it saw the salad dressing! 😂

Now that we've tickled your funny bone, are you more inclined to read on? Well, that's exactly the effect a funny quiz can have on visitors in your store! Just like a good joke, entertaining quizzes grab attention and keep people engaged, ultimately converting leads into customers.

But, how to create fun ecommerce quizzes that keep potential customers entertained and engaged? Read on to find out!

How Do You Know Your Quiz is Boring or Fun?

Keep an eye on these indicators to check whether your quiz is a snooze or a blast:

• Always track the reach of your quiz. The more people who see it, the greater the likelihood that it will be engaging. 

• Look for any patterns in quiz completions. If you see spikes in activity, it means your quiz captures people's interest. 

• Also, consider the number of repeat participants. If people are responding back, you know your quiz is doing something right. 

You can check all of this through the analytics provided by your online quiz builder.

For example, involve.me is an amazing tool that offers all standard form analytics features, including views, submissions, average time, completion rates, and the ability to export reports as Excel or CSV files.

Besides, you can browse the full participant data set, remove incomplete form submissions, reveal partial submissions and identify where visitors are dropping off in the quiz completion process. 

• Take note of the number of shares your quiz gets on social media. An interactive quiz gets shared more often by social media audiences, spreading the joy around. 🚀Also, you can look at the comments section. If quiz participants are talking about it and discussing their results, it's a good sign! 🗣️

• Finally, test your quiz before sharing it. Put yourself in your quiz taker's shoes and see if it works as it should, because this interactive element is part of your store's reputation.

Types of Fun Quizzes

Amazing fun quizzes are a surefire way to grab attention of ecommerce audience and keep your visitors longer on a website.

We've prepared a list of quizzes that you can embed into your website, along with quiz templates by involve.me (an online fun quiz maker) to inspire you. Use these fresh quiz ideas to keep your target audience coming back for more:

BuzzFeed-style Quiz

You know those addictive quizzes that make you ponder your life choices at 2 a.m.? Yep, those are BuzzFeed-style quizzes. This quiz type is known for its light-hearted and entertaining nature. It includes different types of questions that reveal fun insights about the participant, such as their inner animal, favorite food, or ideal vacation destination. One example of a BuzzFeed-style is the "What Animal Are You?" quiz by involve.me. Are you a brave lion or more of a sleepy cat? Better take the quiz questions to find out!

Personality Quizzes

If you've ever wondered, "What kind of pizza topping am I?", then you're in the right place! Fun personality quizzes help participants learn more about their personality type by assessing their traits, preferences, or behaviors, offering a glimpse into your inner self.

Are you a minimalist, or like to experiment with different colors and cultures to create your own unique style? This fun personality quiz will give you the fashionable (or not-so-fashionable) scoop. Check out the "What's Your Fashion Personality?" template by involve.me:

Based on your users' personality types, you can make personalized product recommendations. For example, if your user is a pepperoni topping, you can recommend them products like gourmet pepperoni or hats with pepperoni print. It's fun, unusual, and personalised.

Trivia Quizzes

Calling all know-it-alls! With a fun trivia quiz, you can test your visitors' knowledge of a particular topic such as pop culture, history or sports.

"80’s Trivia Quiz" by involve.me takes users on a nostalgic journey through the 1980s, challenging your memory of games, movies and music. So, how well do you remember the '80s? Time to dust off that Rubik's Cube and find out with this generation quiz!

Product Recommendation Quizzes

Can't decide between that cherry-red lipstick or the more subdued rose shade? Product recommendation quizzes to the rescue! These personalized product recommendation quizzes can be used by both B2B and B2C companies to help potential customers find relevant products whether it's a lipstick, a new car, or software.

For example, the "What’s your perfect shade of red?" template by involve.me can help your users find the ideal shade of red lipstick:

Knowledge Tests

Knowledge quiz is similar to a fun trivia quiz but is often more focused on a specific industry or subject matter. 

The "Test Your Bitcoin Knowledge" quiz by involve.me is perfect for testing your users' cryptocurrency prowess. This online quiz challenges users' understanding of Bitcoin and the cryptocurrency world, covering topics like blockchain technology, cryptocurrency and bitcoin history.

Scored Quizzes

If you are looking for a way to make your e-commerce store stand out from the competition, then consider using scored quizzes to engage your audience and boost conversions!

Scored quizzes let your audience flex their knowledge muscles and compete with others or a specific benchmark, making for an engaging and interactive experience.

Try the "How introverted are you?" quiz by involve.me! This type of quiz assesses your target audience introverted tendencies and provides a score that reflects their level of introversion. Also, it provides valuable insights into your audience's interests, preferences, and knowledge.

Find the perfect template for your e-commerce store here (you can customize every little thing in it to make sure it fits your brand):

Pro Tips to Make Your Quiz Fun and Engaging (+Examples)

Let's explore fun quiz ideas and how to make e-commerce quizzes more entertaining.

While we're at it, we will take a peek at how popular brands have successfully nailed these tips and managed to create a super engaging quiz for their audiences!

Start with a Clear Goal in Mind

Before you dive into crafting your fun quiz, figure out what you want to achieve. Are you trying to entertain, educate, or maybe increase email list for your business? Once you have that sorted, you'll know how to shape your quiz like a pro.

For example, Amazon regularly hosts quizzes with a clear goal to engage their customers, boost brand awareness, increase conversion rates and promote their products. One such quiz is the "Amazon FunZone Quiz". Participants answer different types of quiz questions and enter a lucky draw to win exciting prizes, which encourages potential customers to explore and learn more about Amazon's offerings.

Developing Quiz Themes That Resonate with Your Audience

It's important to choose quiz themes that your audience will find interesting and relevant. You know how people love talking about their favorite TV shows, like 'Game of Thrones' or 'Friends'? Well, we can make quizzes super fun by picking themes that'll have them hooked!

Imagine a quiz like "Which 'The Office' character are you?" or "Which 'Stranger Things' monster would you be?". Tons of people would jump in to see if they're more of a Jim Halpert or a Dwight Schrute!

For example, if your custom audience consists of Harry Potter fans, you could create a quiz about "Which "Harry Potter" Character Are You Based On Your Fav Foods?"

Bonobos, an e-commerce-driven menswear brand, created an engaging quiz called "Find Your Fit Quiz" to help their customers find the perfect pair of pants. The interactive quiz content appeals to their audience, who are interested in finding well-fitted and stylish clothing.

Choose a Fun and Engaging Topic

Pick a quiz topic that'll make your audience go "Wow, I need to try this right now!" Opt for trendy, evergreen subjects, such as pop culture, popular personality quizzes, or pet-related content (because who doesn't adore their furry friends?). Remember to think outside the box and select a quiz topic that stands out as unique and unexpected.

For instance, BarkBox, a subscription box service for dog products, created an enticing and irresistible quiz with a catchy title "Are You And Your Dog A Perfect Match?" The compelling quiz title instantly grabs attention and sparks curiosity, urging pet owners to participate. 

Keep the Quiz Short and Sweet

Nobody wants to spend an eternity on a quiz, right? Keep it snappy with 5-10 questions max, so your website visitors finish it faster than you can say "Bazinga!". If your quiz is too long or complicated, your audience may lose interest immediately.

Example: ASICS, a popular sports equipment company, has a quiz designed to help customers find the best running shoes for their specific needs. This quiz is short and sweet, with just 6 questions, asking about users' running habits, foot shape, and preferences. Once completed, it provides recommendations for ASICS running shoes. This type of content which is brief and to the point ensures that users can quickly find the information they need.

Make It Visually Appealing

Visuals can make or break a quiz, so make sure your quiz looks great! Use images, gifs, and videos to make it visually interesting.

Take BuzzFeed, for example. Their quizzes are loaded with fun images that'll make you want to click and play right away. Plus, picture quiz is more shareable on social media, because everyone loves a good-looking post!

Bonus tip: Use colors and fonts that are consistent with your brand to create a cohesive look.

Check out how involve.me use visuals in its templates to engage quiz takers.

Use Conversational Tone

Quizzes can feel a lot more personal and enjoyable when they sound like a chat with a friend. Ditch the stiff, formal language and go for something more casual and relatable. Create a conversational-style quiz using first and second-person pronouns ("I," "you," "we"), asking questions as if you were talking to a friend, and incorporating everyday expressions or slang.

Warby Parker, an e-commerce eyewear retailer, is a prime example of using conversational tone in their quizzes. They have developed an engaging quiz called "Find Your Fit" to help customers discover the perfect pair of glasses for their face shape and personal style. This quiz uses a friendly, casual tone, making users feel as if they're chatting with a friend who's helping them pick out new glasses. This approach enhances the customer experience and showcases Warby Parker's commitment to personalized service.

Add Humor Where Appropriate

Use puns, wordplay, or funny analogies in your questions and answers. You can also incorporate funny images, GIFs, or memes to make your quiz more entertaining. Example: The Oatmeal, a humor website, has a hilarious quiz called "How long could you survive chained to a bunk bed with a velociraptor?". The questions, quiz answers, and illustrations are all packed with humor, making it an entertaining experience. 

You can easily embed GIFS in involve.me templates. Look how I incorporated this gif into “how introverted are you” involve.me template.

Simply save this gif and you can upload or drag and drop it using “Image” option.

Make It Shareable Provide Incentives

You want your quiz to spread like wildfire, don't you? Make sure it's easy-peasy for people to share their results on platforms like Facebook, Twitter, or Instagram. Also, consider asking for their email address and adding them to your email list. Who doesn’t love winning free stuff or getting exclusive discounts? Well, offer a sweet little reward for sharing their quiz results on social media. For example, if you're creating a quiz about fashion, offer a discount code for a clothing store as an incentive to share results.

Function of Beauty, a custom hair care ecommerce retailer, has created a ecommerce recommendation quiz called "Create Your Custom Hair Quiz." This interactive quiz helps users identify their hair type and hair goals, which then allows Function of Beauty to recommend personalized hair care products tailored to the user's needs.

To encourage quiz-takers to share their results and recommendations on social media platforms like Facebook, Twitter, or Instagram, Function of Beauty offers a special promotion: a free travel bag, 4 hair ties, and carry-on friendly bottles with purchases of $70 or more when using the code LETSGO. This incentive not only rewards users for spreading the word about the brand but also helps generate buzz and attract new customers.

Add a Personalized Touch

Make your quiz takers feel special by offering personalized results and suggestions based on their answers. Say you've got a quiz like "Which city should you live in?". If someone gets Paris, add a fun fact or two about the City of Lights, and maybe suggest a couple of must-visit spots. It'll make them feel like you really "get" them!

Pro tip: Don't forget to ask for their email address to add them to your sales funnel for future promotions and updates.

Check out this Sephora's "Foundation Finder" quiz that helps customers find the perfect foundation by offering personalized recommendations based on their skin type, preferences, and concerns.

What To Do Next?

Now you must be wondering, "Okay, I get it. The fun element is crucial for making my quiz engaging, but how do I get started as part of my marketing strategy?"

Well, hold onto your hats, because we've got something crazy to spice up your quiz game! involve.me, an online quiz maker that offers 200+ fascinating, engaging, and attractive quiz templates for you to play with. All you need to do is pick one template, customize it according to your preferences, and voilà! You'll have a fun marketing quiz ready to roll in just 10 minutes. How cool is that?

So, check out this fun quiz tool "involve.me" and watch your quizzes go from yawn-inducing to show-stopping! 🎉💃🏽