The 360-degree feedback method remains a staple in many companies because it works. Armed with insights from multiple sources, leaders can effect real changes.
If you're tasked with managing the logistics of 360 feedback within your team, this blog post will guide you through the process. You'll learn how to choose the right tool for creating the survey, distribute it among colleagues, and analyze responses efficiently, even with hundreds of participants, all in under five minutes, thanks to AI technology
Find the Right Feedback Tool
When searching for a survey tool to facilitate 360-degree feedback, prioritize those with a user-friendly interface and ideally some pre-designed survey templates. Let's explore key survey tools and their pricing:
1) involve.me
involve.me stands out as an AI-powered survey builder designed to empower websites in gathering dynamic feedback. It helps businesses create all kinds of embeddable forms, surveys, calculators, and quizzes to collect data (such as customer and employee feedback) and generate leads.
Key features:
A drop and drag interface.
Automated email responses upon form completion.
Conditional logic for dynamic surveys.
Native integrations with popular platforms like Notion, Google Docs, HubSpot, and more.
Pricing:
Free ($0/mo): Manage three live projects, receive up to 100 submissions/month. Access LPs, embeds & pop-ups, custom languages, 200+ design templates. Use quizzes, surveys, forms & funnels, test paid features. Benefit from 30-day data retention.
Basic ($39/mo): Get up to 1,000 submissions/month, 3,000 email invites. Manage 5 live projects, receive 50 AI credits/month. Includes one user, one custom domain, embeds on one website, unlimited data retention. Adds personalization, calculators & formula builder, data exports (CSV & XLSX), 40+ integrations, live support.
Pro ($79/mo): Includes up to 5,000 submissions/month, 15,000 email invites. Manage 15 live projects, get 100 AI credits/month. Supports three users, two custom domains, embedding on three websites, unlimited data retention. Adds five custom fonts, connections to three payment accounts, removal of involve.me watermark, integrations like HubSpot and Pipedrive. Introduces CAPTCHA and form validation, view partial submissions.
involve.me also has customizable survey templates that can help you collect comprehensive feedback right away:
Create Online Surveys
Start with a customizable template
When it comes to crafting a survey that mirrors your company's brand, involve.me's AI tool is a savvy choice. It analyzes branding elements like your logo, colors, and fonts directly from your website, integrating them into the surveys you design. Just provide your prompt, and involve.me takes care of the rest.
Test it out yourself:
Create your survey with AI
Just paste your URL & click generate
involve.me presents you with several design options to select from. Should you desire to refine the questions, survey logic, or design further, simply create a free account on involve.me. This grants you complete control over customization.
2) SurveyMonkey
SurveyMonkey is a prominent online survey tool, serving over 40 million registered customers and processing a whopping 20 million questions daily. It caters to individuals, teams, and enterprises alike, offering user-friendly solutions for gathering feedback, analyzing responses, and collecting data via mobile devices, both online and offline. Whether you need a simple survey or advanced features like branching and pipelines, SurveyMonkey has the tools to meet your needs.
Key Features:
All kinds of survey feedback templates - NPS, customer satisfaction, course evaluation, employee engagement across 9 industries - retail, consumer packages goods, financial services, government, non-profit, education, healthcare, technology, professional services.
Real-time feedback reports with charts that filter and segment resposnes.
Native integrations with CRM platforms.
Pricing
Extra team package: €30 per month with limited features. This package requires payment for the entire year in advance.
Premium team package: €79 per month with array of features. Similar to the Extra Team Package, payment for the entire year is required in advance.
3) Google Forms
Google Forms is a popular tool for creating surveys and forms. It can be effectively used for crafting 360-degree feedback surveys, gathering insights from various stakeholders, including direct reports, as part of performance reviews. The main advantage of Google Forms is that as one of Google's products, it's free to use. The downside of using Google Forms as an evaluation tool is that it's not very customizable and professional-looking at the end of the day, and there are just a few customizable survey templates.
Key Features:
Email notifications upon survey completion.
Free to use, with easy sharing and collaboration with other members.
Native integrations with Google Workspace.
Mobile-friendly design for convenient on-the-go feedback gathering.
Easy to use feedback reports.
While Google Forms is a popular choice for students and non-profits, for creating an exceptional employee experience, it's better to invest in one of the paid survey creation tools. These paid tools typically offer advanced features and more customization options.
Tips on Creating Smart 360-degree Review Surveys
Ensure honest feedback by allowing individuals to answer survey questions anonymously. Use survey tools to prevent multiple submissions from the same user. Consider distributing the survey link via email to ensure that only direct reports and colleagues provide constructive feedback, excluding any unauthorized individuals.
Optimize survey for mobile devices to accommodate respondents who prefer to provide feedback on the go.
Establish automatic reminders to encourage respondents to provide actionable insights. Clearly communicate the deadline throughout the organization. In corporations, a standard two-week deadline is typically set.
Fun fact: The 360-degree feedback system originated in the corporate world in the 1990s. When implementing it, ensure to include custom questions tailored to your organization.
Connect your preferred CRM, a performance management tool, a data storage tool, such as Notion, Airtable, Jira, or Excel, directly to your survey to automate the transfer of responses. This ensures that all responses are readily accessible to your HR team. In this guide, I explained step by step how to connect your form/survey to the CRM.
Use robust reporting features to analyze survey data, such as AI Insights. The analysis of the 360-degree review with AI tools will follow shortly.
When creating a survey, incorporate features like page navigation to inform respondents of the remaining number of pages. Also, consider implementing conditional logic in the survey to prompt follow-up questions that align better with respondents' previous answers.
Incorporate questions about development plans in the 360-degree feedback process so that individuals receiving feedback can identify actionable areas for improvement immediately.
Analyzing Feedback in Less Than 5 Minutes
Gathering feedback from lots of people can make performance evaluations take longer, especially when it includes open-ended responses. So, it's not just about making the survey; it's also about figuring out how to analyze all that feedback without spending forever digging through it by hand.
Consider using AI to analyze various data sources and generate actionable feedback reports, such as the following example:
An example of a report your team can generate with AI Insights
AI Insights, a feature that instantly creates reports, is one of the tools available in the involve.me survey maker platform. If your project has more than 10 submissions from individual contributors, using AI Insights can significantly save time for your team.
To use this feature, begin by creating a survey on involve.me either by generating your survey form with AI or by using a pre-designed template. Once you have collected the responses, navigate to the dashboard, click on "AI Insights - Generate Report," and obtain a report similar to the one described above.
Why 360 Feedback Matters
Unlike traditional performance reviews, 360-degree feedback system offers a panoramic view of an individual's strengths and areas for improvement. By soliciting feedback from peers, managers, and subordinates, employees can find blind spots and gain valuable insights into their performance and career development. Moreover, the iterative nature of feedback forms facilitates ongoing dialogue, nurturing a culture of transparency and collaboration within teams.
Check other feedback forms that can help your team collect ongoing employee feedback and build a better company culture:
