"Just build a funnel to guide your potential customers through a structured journey!"- say marketing gurus.
They make it sound easy, but in reality, it's not, despite the numerous funnel builders available in the market.
Today, instead of feeding you with abstract concepts, we want to show you what it truly means to build a funnel using an interactive content builder.
Spoiler alert: the article highlights projects you can create with involve.me, but it will also be incredibly useful for marketing professionals who build funnels with other tools.
Read on and gather ideas. If we can contribute to your marketing strategy, it will feel quite rewarding.
The awareness stage, also known as the top of the marketing funnel, is the initial phase where potential customers become aware of your brand. And you'd better offer them something really cool to capture their attention and make a lasting impression.
Check out these examples of interactive content for the awareness stage that you can create with a funnel builder:
In the awareness stage you want to speak about your audience, not your awesome product or services. A personality quiz can help you achieve exactly that.
With a no-code builder you can create an embeddable personality quiz to drive organic traffic, generate leads, educate, and collect data about your target audience.
Create Your Own Quiz
Start with a template code free
Quizzes are enjoyable and often share-worthy. To get the most out of a branded quiz, motivate users to provide their contact information in exchange for the quiz results.
Contests have a viral potential and can be great assets in the top of your funnel. With a no-code funnel builder, you can create a form and run a lead generation social media contest just like this one:
Polls provide a non-intrusive way to introduce your brand or topic to prospective customers. The data collected from polls can help you segment your buyer personas based on their responses, enabling more targeted marketing in the further stages of the funnel.
Pro Tip: Include subtle calls-to-action within the poll to gently guide users towards further engagement or exploration of your brand.
Custom surveys can help you understand your target audience better and increase your email list. At the top of the funnel, you will need to motivate your visitors with a compelling reason to complete the survey.
Pro Tip: Offer coupons and discount codes in exchange for completing a survey. You can easily generate coupon codes with involve.me funnel builder.
Participating in the survey helps people become more aware of your brand and its offerings. Use the survey responses to segment your audience based on their answers.
Pro Tip: If visitors don't complete your survey, check partial submissions to determine at which questions your visitors quit the survey, and optimize accordingly.
Micropage on Social Media
You have +1 follower on Instagram.
Now, how can you showcase your website, YouTube channel, and shop to them? Since Instagram's bio allows only one link, the ideal solution is to create a micropage that you can add to your bio. Once your follower clicks on the micropage link, they will discover a collection of other links you want to promote.
Create Your Own Micropage
Start with a template
A funnel builder may not cover tasks like writing educational blog posts, creating videos, or running webinars (all crucial for the awareness stage). However, it excels at streamlining the technical aspects.
With involve.me, you can effortlessly craft branded surveys, quizzes, polls, and giveaways without a developer (just like in the example above). Beyond these content types, involve.me offers a range of tools to support you in all sales funnel stages.
Let's go further!
The consideration stage is a crucial phase in the sales funnel where potential customers have become aware of your brand and have shown interest in your products. During this stage, they actively evaluate and compare various options before buying. Your task is to make their research process as easy as possible.
Here's how you can use a funnel builder tool at the consideration stage:
Newsletter Sign Up Form
Connect with your leads so that they can learn more about your product and the industry. Use your funnel builder tool to create and embed a branded sign up form just like this one:
Pro Tip: With involve.me funnel builder, you can not only collect email addresses but also store data in your preferred CRM. Connect Google Analytics 4 for more subscriber insights and set up automated "thank you for signing up to a newsletter" emails.
Downloadable E-book Form
E-books are powerful lead magnets, perfect for nurturing campaigns, and that one compelling element to convert leads into loyal customers.
With the funnel builder, you don't need to worry about technical aspects. Simply create downloadable e-book forms with drag and drop tools and embed it into your website.
Pro Tip: Let the funnel builder handle automated email delivery of your piece of content.
Product Recommendation Tool
Product configurators provide personalized solutions to potential customers.
This tool can also simplify complex product explanations. We recently published a case study about a thermostat company that used involve.me to create a product recommendation tool. It helped visitors choose the perfect thermostat for their homes, leading to improved conversion rates.
A Custom Product Recommendation tool is valuable for any business, making it essential to have it in your funnel builder.
Start with a template
B2B companies can use the funnel builder to create an embeddable demo form. Connect a scheduling app of your choice such as Calendly, Savvycal, Cal.com, Hubspot, Youcanbook.me, and others to make it easier to schedule a demo with a sales rep.
Pro Tip: Let potential customers customize the demo based on their interests. Include form fields for pre-demo questions.
At the decision stage of the funnel, potential leads are on the verge of making a purchase decision. To nurture and support them, provide these types of content:
Price Quote Calculator
In case you have dynamic pricing, a price quote calculator is a must-have. That's exactly what your funnel builder should be able to help you with.
With involve.me funnel builder, you can create a calculator with your own logic. Price Quote Calculators simplify the buying process and help collect lead information, such as name, number, and email address.
Check this article to learn how to build a pricing calculator with involve.me funnel builder.
At the decision stage, an ROI Calculator quantifies potential returns on investment, empowering target customers to make informed decisions in the sales process.
Like the template? Grab it to build your own ROI calculator.
Pro Tip: Social proof, such as customer testimonials and success stories, can complement the calculator. Link case studies to the ROI calculator's results page to help leads confidently choose your product.
Limited Time Offer
Encourage quick buying decisions at this stage with limited time offers. Use your funnel builder to create a prominent pop-up or embedded form on your dedicated landing page to effectively showcase the offer to high-value prospects.
At this stage of the funnel you want to turn leads into customers. Streamline the buying process with branded forms created using a funnel builder:
Whether you sell services or products, you will benefit from the "Collect Payments" element. Easily receive payments from participants without them leaving your form, quiz, survey, or lead page.
With a funnel builder you can create a similar order form:
Pro Tip: Send a payment confirmation email automatically. Here's how.
Recurring Payment Form
A funnel builder can help you manage the entire sales cycle, including accepting recurring payments. You can customize subscription plans, offer discounts on long-term commitments, and set up automated payment reminders for added convenience.
Here's what kind of form you can create with a sales funnel builder:
The retention stage in the funnel aims to build long-term loyalty through excellent customer experience. See how a funnel builder can help with customer retention:
Customer Onboarding Survey
Welcome your new clients with a survey to gather insights about their goals. Use this information to offer curated learning materials. A customer onboarding survey is especially beneficial for SaaS companies. That's the way to automate customer engagement:
Pro Tip: Customize your welcome survey with questions about your customers and their interests. Use this data to define the Ideal Customer Profile and enhance your marketing campaigns.
Customer Support Form
Consider adding a customer support form on your website for easy customer contact and efficient ticket management by your customer success team.
You can create a similar form:
Like the template? Grab it to create your own support form.
Customer Feedback Survey/ NPS®
Customer feedback surveys, including NPS® calculators, are crucial for retention. Analyze feedback across the customer journey to address concerns and foster lasting relationships.
With a funnel builder you can create all types of surveys, even the fun ones:
The review/ mini funnel is a process marketers rarely discuss.
With a funnel tool, you can identify your biggest fans and encourage them to leave reviews on your preferred platform. Here's a step-by-step guide on how to achieve this.
The advocacy stage is a cherry on top of a customer journey.
The goal of this stage is to turn happy customers into loyal supporters who contribute to word-of-mouth marketing and help attract new customers. Here's how to use your funnel builder to make your customers feel more connected to your business:
User-Generated Content Form
Encourage your loyal customers to share their experiences through interactive UGC campaigns, such as photo contests, testimonials, or video submissions.
Collect user-generated content via a branded form where your customers can upload their photos and video content.
Pro Tip: You can share your involve.me form as a QR code.
Implement interactive referral programs that incentivize customers to refer their friends. Create a landing page and include a referral program form for your customer base to fill out. Participants can receive rewards, discounts, or special benefits for referring new customers.
Market Research Survey
Market Research Survey in the advocacy stage can help gain insights from current customer base. Understand what drives their loyalty, improve offerings, and strengthen brand relationships.
Here's an example of a market research survey created with involve.me funnel builder:
Like the template? Grab it to create your own market research.
Difference Between Sales And Marketing Funnels
The concept of funnels can be interpreted in various ways depending on the context (in this article we described 9 sales funnel types).
The sales funnel outlines the stages taken by the sales team to convert qualified leads into paying customers. Here're detailed examples of well-performing sales funnels.
The marketing funnel encompasses strategies used to attract, engage, and convert visitors into leads.
When selecting a funnel tool, it is important to assess its capabilities across different stages of the funnel. The more stages it can cover, the better.
How to Choose a Funnel Builder?
While in this article, we mention tons of cool features and integrations with involve.me, you still need to conduct your own research to find your perfect tool. Just remember, when looking for a funnel builder, it won't create a funnel from scratch for you.
To move leads through the funnel, you'll need to work on blog content, case studies, and persuasive email copy. The right funnel builder should assist you technically, enabling you to create interactive content for all marketing funnel stages without coding.
Choose a funnel builder that has built-in analytics, integrations with marketing tools you use, and that provides pre-designed templates that suit your industry.
With involve.me you can create lost of applications for every use case - quizzes, surveys, calculators, forms. Our funnel tool is used by professionals who don't code and by coders who wants to save days of work.
involve.me is available as a freemium. Give it a try to see how it can make your days at work easier.